Dealerpoint is a specialized CRM designed for automotive businesses to streamline operations, enhance customer service, and increase sales. It helps dealerships retain clients by managing calls, creating personalized marketing strategies, and integrating with various systems for efficient data handling. Within three months, dealerships using Dealerpoint reported significant traffic increases and improved performance metrics across sales and service departments.

1. Specialized CRM for the automotive business
DealerPoint
A common info-space for dealerships and head office

2. DealerPoint . Сorporate operations
Optimization of business processes in the automotive business
Implementation of the specialized CRM
For the customers
Comfortable and prompt service
For dealerships
Client retention, cost reduction, gain of performance
For the head office
Stimulation of sales and standards control. Predictable market share gain
Our work has already helped more than 650 dealers to increase their car and service sales volume,
thus adapting their business to the market downturn.

3. Capabilities
tools for traffic registration and efficient
customers` requests handling
specialized warehouse (pricing,
specification, the printable form of a
commercial offer)
effective record for servicing and
vehicle inspection
data exchange with 1C in a few
clicks .
analytics, automatic reporting
additional tools of attracting potential
customers
DealerPoint integration with the
Dealership ecosystem services
compliance with the CRM
standards
low cost
a unique call registration and quality
control system
automatic processing of the
online requests
increase of the incoming traffic

4. 1. DealerPoint – is the right solution for the complex automatization of all the departments and processes of the
dealership.
2. Brand-Loyal community formation.
3. Effective marketing companies for the customers in the database.
4. New customers for the minimal price.
5. Bottleneck search.
6. Work with the negative feedback.
7. Task actuality increase of each employee.
8. Improvement in warehouse turnover.
9. Support of the profitable dealerships.
10. Warehouse uneffectiveness cost reduction
11. Selective sitmutation of the unprofitable dealerships
DealerPoint – Dealer network automation system for making right
decisions, based on real data from dealerships.

5. For the Head Office
Traffic Increase and
Retention
Interaction with the Dealership
in a Single Space
Ready-for-Work
Decision
Actual Planning
Dealerships Control Market Share Gain

6. DealerPoint Partners and Integrations
DealerPoint
Payment systems
SMS & E-mail -
sending service
IP-telephony
Mobile Telephony
(NEW)
Web Sites
financial programs
Other Services
(avito, car-fin, etc.)

7. What problems do we solve in sales and service departments:
▪ dealerships are losing an average of 20% of calls
to the service station daily
▪ the lack of personalized offers for clients (spam)
▪ online reporting for the executives from all over the
world
▪ the problem of a large outflow of customers to the
garage services after 2-3 vehicle upkeep
operations
▪ loss of quarterly bonuses from the importer due to
the low customer satisfaction index
▪ long waiting time of the clients` douments
registration
▪ compliance with the importers` requirements
▪ loss of the incoming traffic (calls)
▪ the lack of active sales (outbound traffic, client
search)
▪ the lack of the contact restoration system with the
“lost” customers
▪ untimely and non-targeted promotional offers
▪ Not high enough level of interaction with the Credit
and Trade-in Departments.
▪ Illiquid purchases as the result of orders at a
guess, based on one`s experience and intuition.

8. How do we help to achieve success:
How do we preserve traffic?
Even if the manager won`t answer the phone, DealerPoint will automatically create a customer card
and the event, related to it. A manager will have to call back to find out what the person was
interested in.
How does CRM help to sale?
- it forces a manager to describe every call, visit or request of a customer.
- it makes a manager continue long-term relationships and close a bargain with the customer,
even if heshe initially refused
- requires to describe in detail every need of a customer
- it helps to pick up the commercial offer according to customer`s needs
- erases the problem of communication between various departments
How do we help to improve marketing?
DealerPoint allows you to create personalized mailouts and scripts for calls.
On average, it increases the return of customers by 30%.
Individual offers, targeted to the specific customers!
Timely!

9. Successful cases
For the last 3 months we have implemented CRM in 27 Dealerships! Here
are the results that some of them showed:
- The sales department as well as the service department: increase of +
20% of the traffic.
- conversion of customers` incoming calls that used to be lost,
into 23% of registered traffic.
- the average time for the vehicle mainetenance was reduced to 2 minutes.
- the vehicle service sales increased from 40 to 56 cars weekly: + 40%.
- The number of credit proposals: +15%.
- Number of Trade-In deals: +14%.
In this research we used the statistics based on the data of 15 dealerships: Ford (7
Dealerships), Chery (5 Dealerships), Hyundai (2 Dealerships), Mercedes-Benz (1
Dealership).

10. Functions
Control module for the importer
DealerPoint Is a tool for the centralized acquisition of all the data from dealerships. That gives the head office an opportunity to see
the real image of the dealer network workflow.
Some of the main functions:
1. Reports on the dealer network incoming traffic
2. Special portal for uploading daily, monthly reports from Dealersips
on the Sales and Service Departments work.
3. Unified registration fot the Service and technical checkup
4. Unique phine calls control system.
5. Automatic registration of internet requests and dealersip performance control.
7. Dealerships` and Importer`s warehouse analytics.
This functionality gives you an opportunity to improve the quality and consistency of decisions , communication transparency
between head office and dealerships.

11. Functions
CRM
With DealerPoint you can control the full cycle of Customer+Dealer interaction. It creates a unified history,
starting from the first contact and need assessment, to the repeated purchase.
Reports make it possible to evaluate the effectiveness of the busines process.
Telephony
It helps to preserve the first-hand incoming traffic. Without telephony,
integrated into CRM, dealerships loose about 20% of the visits.

12. Functions
Reporting and analytics
Various reports are available for any time period chosen:
-The current day, month or any other timing.
Here you can see some of them:
Traffic structure analysis
Full statistics of customers visits, calls and internet requests.
Demand analysis
Refusal and contract dissolution analysis
Balance analysis of demand and supply
Analysis of the fullness of need assessment
Comparative study on managers` work
The way crediting and trade-in departments work
The number of the planned contacts with the expired date.
Marketing Department
The relevance of customer data and details of work with them will help you to make decisions,
that will bring the effectiveness of advertising to a new level .

13. Functions
Service
Recording and maintenance information is stored in a single client card.
For the work of the service station everything necessary is provided:
- schedule of employees,
- schedule of cars admission,
- service stations loading,
- automatic calculation,
- working hours.
Task control
DealerPoint gives tools for planning test-drives, calls,
meetings, as well as for the agreement form creation.
The system of reminders and notifications will not give the manager
a single chance for not working out scheduled event.
Overdue events remind of themselves,
till they are not fulfilled or provided with explanations.

14. Demonstration
Our E-mail address: ksolovieva@dealerpoint.biz
You will be able to try DealerPoint yourself and get answers to all the questions.