Microsoft System Center 2012 Configuration Manager (SCCM 2012) provides automated operating system deployment (OSD) capabilities. It allows IT administrators to fully deploy and configure laptops and desktops from any initial state, including bare-metal installations. SCCM 2012 offers benefits like saving time and effort through one-touch installation, capturing existing settings during re-installations, allowing multiple deployments simultaneously, and automatically backing up user data to eliminate human errors. The presentation covers OSD workflows for clean installations and refresh installations, as well as methods for backing up data, installing drivers, and the added business value of automated deployment over traditional manual installation methods.