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Authors in the classroom

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Stephen Dann
Stephen Dann

Guest lecture for the ACU University "authors in the classroom" series..

TechnologyBusiness
1 of 27
Authors in the Classroom Dr Stephen Dann
About the author. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The History of the Book ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.wired.com/wired/archive/1.03/eword.html?pg=5
The History of the Book ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*We were doing so well until 2008 when we had to reboot because of Web2.0’s success
Systematic Upgrades ,[object Object],[object Object],[object Object]
Presentation Conditions Laptops open Phones on Touchscreens active
e-marketing Conversation and Brand
Who’s online right now? Device check. Platform Check. Twitter check.
Twitter as the conversation
Note: Twitter in 2007 “ No idea what it does, but it’s going to be big”
Twitter How does it work?
What’s the theory?
Communications Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Recent History: Figure 1.1
What’s the practice? ,[object Object]
Twitter as…
Uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is it co-created? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work for marketing? ,[object Object],[object Object],[object Object]
Conversations and the Brand: Brand by Action Communications of offerings that have value Communications that have value
Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applied Branding Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Branding ($) ,[object Object],[object Object],[object Object],[object Object],($) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry
Conclusion
Questions

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