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Company Report Chengxi Li
- 1. MailTime Transform how emails work on mobile devices Michael Li(chengxil)
- 2. Problems Cluttered email inbox Cluttered email threads Mobile vs Desktop interface
- 3. Problems Cluttered email inbox Cluttered email threads Mobile vs Desktop interface
- 4. Problems Cluttered email inbox Cluttered email threads Mobile vs Desktop interface
- 5. Product View emails as conversations, not threads! Sort out important conversations As quick and easy as texting
- 6. Product View emails as conversations, not threads! Sort out important conversations As quick and easy as texting
- 7. Financial $3.2M VC Funding ZhenFund Y Combinator Mark Pincus (Founder of Zynga) Qiming Venture Partners … VC Funding ZhenFund Y Combinator Mark Pincus Qiming Venture Partners Others
- 8. History Heatherm Huang, co-founder 2011: Talkbox (Hong Kong) 2013: MailTime (SF) 2017: Measurable Data Token
- 10. Secret Sauce The intrinsic value of data A fair and open platform for users and data buyers
- 11. Competition Facebook Gmail MailTime Communicate with friends/colleagues Support emails Fast and easy on mobile device Reward for data
- 12. My Prediction Signs of Success Protect user and data buyer Fair platform Challenge Privacy concern Application of cryptocurrency
- 13. Reference https://www.mdt.co/index.html https://mailtime.com/ https://techcrunch.com/2014/09/09/mailtime/
Editor's Notes
- Why choose MailTime?
- Advertisements and newsletters that I’m absolutely not interested in reading. People don't email like they used to anymore. The rise of messaging apps and collaboration tools built for mobile have altered the way we communicate, making everything faster and more conversational. Why hasn't email changed along with the times?
- Finally I find one of the emails that is important to me, and I click into it. This is what I see. At the bottom here is the most recent email Professor Soloway has replied within this thread, but if I want to look at the previous conversations, I have to click here and there and locate the crucial information.
- So I scroll up and down, and sometimes, of course no offense since you all are important people, but it can be frustrating when someone sends one sentence but has a long long signature attached below. This raises the final problem, which is mobile devices have different interface from desktops, and it is not user-friendly to display so much unrelated information on a small screen. Indeed, with the mobile development nowadays, we do not email in the same way as we used to anymore. The rise of messaging apps and collaboration tools built for mobile have altered the way we communicate, making everything faster and more conversational. Why hasn't email changed along with the times?
- The solution that MailTime presents is to make mobile emails look more like a mobile messenger. It views emails as conversations in bubble format, instead of threads.
- It also applies processing algorithms to separate people and important talks in your inbox from all the discounts and newsletters. Finally, you can type quickly and easily, just like texting, and MailTime will help you attach your signature for sending, and hide signature when reading in the conversation format. Most importantly, it does not force all your contacts to download the same app for you to communicate with them.
- For the financial aspect, since 2013, MailTime has raised a total of 3.2 million dollar in VC funding over 5 rounds. ZhenFund is the leading investor with about 50%, and the Y Combinator and Mark Pincus, founder of Zynga, are also investors for MailTime.
- Before I introduce you the business, To talk about the history of MailTime, this is the co-founder Heatherm Huang, who has led his team through 3 main products since 2011. The first product they designed was Talkbox, which was the very first voice messenger app, in which you can hold on to a button to record and send voice messages instead of typing. It reached 1 million downloads in 3 days. However, Wechat, the aggressive competitor developed by Chinese tech giant Tencent, copied the “push to talk” feature from TalkBox and quickly incorporated in the newer version. Again, Wechat gradually dominated the market, and that left TalkBox losing its users and finally shutting down in 2013. In 2013, They were the first Chinese team that was invited to compete in TechCrunch Startup Battlefield SF in 2014. MailTime was one of the best apps for Y Combinator W16
- There's a saying in the tech world: If you're not paying for the product, you are the product. What this means is that there is really no secret in that companies are using your information to make money. For instance, Google (GOOG) and Facebook (FB) use data like your location and interests to distribute targeted advertising. The problem is that users did not give consent to this, and they are not rewarded for giving out and sharing their data. What MailTime is currently attempting, along with its new cryptocurrency Measurable Data Token, is to establish a platform for product users and data buyers. Of course all data are anonymized and personally identifiable information are obscured. In this platform, if the user agree to share their data and some third-party companies come to the platform and buy this particular user’s data points, the user will be awarded with certain amount of Measurable Data Token. This cryptocurrency has its intrinsic value in the crypto market, and can also be used to exchange for services.
- What I see as the secret sauce for MailTime is that first, they already have a mature tool for collecting data. Moreover, they not only understand the intrinsic value of data, but also see the conflict between product users and data buyers. This is why MailTime is trying to establish this fair and open platform, as they believe some of the value your data are generating should come back to you. The users will therefore have a motivate to their data, and on the other hand, buyers are no longer at risks of purchasing invalid data.