The A3 Doorframe poster for the Academic Hummingbird, a creature notorious for its volumetric media consumption, and annoyingly prolific written output.
How do marketers identify and analyze competition120iiminternship
Marketers identify competitors by examining products that serve as close substitutes and satisfy the same customer needs. They analyze competitors from two perspectives: products within an industry and companies targeting the same market. To understand competitors, marketers gather information on their strengths, weaknesses, goals, and behaviors in order to assess how competitors may impact their own strategies.
The document provides an overview of marketing courses offered at the ANU School of Management, Marketing and International Business. It lists various introductory and specialty marketing courses covering topics like consumer behavior, market research, marketing strategy, advertising, international marketing, sustainable marketing, and social marketing. It notes that marketing is based on foundations from disciplines like economics, accounting, finance, sociology, psychology, politics, and geography. Students from business, commerce, arts, and combined degrees can take these courses. Contact information is provided for questions.
Keeping corners and cutting time in assessment, marking and learning management by using Turnitin to give better feedback to students, quicker, faster and with more fun for you as the lecturer.
Slides from the ccis-ce 2018 cocreation event. A discussion of how the ideas of co-creation from marketing can inform and support the deployment of Lego Serious Play, and areas in which people need to engage to help us further understand the process in the LSP setting
Questioning the lego cocreation talismanStephen Dann
What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.
How do marketers identify and analyze competition120iiminternship
Marketers identify competitors by examining products that serve as close substitutes and satisfy the same customer needs. They analyze competitors from two perspectives: products within an industry and companies targeting the same market. To understand competitors, marketers gather information on their strengths, weaknesses, goals, and behaviors in order to assess how competitors may impact their own strategies.
The document provides an overview of marketing courses offered at the ANU School of Management, Marketing and International Business. It lists various introductory and specialty marketing courses covering topics like consumer behavior, market research, marketing strategy, advertising, international marketing, sustainable marketing, and social marketing. It notes that marketing is based on foundations from disciplines like economics, accounting, finance, sociology, psychology, politics, and geography. Students from business, commerce, arts, and combined degrees can take these courses. Contact information is provided for questions.
Keeping corners and cutting time in assessment, marking and learning management by using Turnitin to give better feedback to students, quicker, faster and with more fun for you as the lecturer.
Slides from the ccis-ce 2018 cocreation event. A discussion of how the ideas of co-creation from marketing can inform and support the deployment of Lego Serious Play, and areas in which people need to engage to help us further understand the process in the LSP setting
Questioning the lego cocreation talismanStephen Dann
What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
This document discusses classifying Instagram imagery for internal benchmarks. It proposes capturing an Instagram timeline and coding images into four categories: realism, aspirational, regrammed, and advertorial. A case study is described where imagery from various brands was replicated and quantified into these categories. The results are represented as percentages to demonstrate how well the Instagram story matches the brand's intentions. Measuring Instagram content in this way helps quantify how effectively the story is being told and sold to customers.
Measuring the “Telling” in the Selling of the Story presentation versionStephen Dann
Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
The Legoland™ branded translation of the real world. Operation legoland goes to Unconference Canberra to tell the story of encountering the Legolish translation of the real world.
Learning environment optimisation: Doing less with more for better outcomesStephen Dann
A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"
The document provides information about the exam for MKTG2023 Services Marketing. The exam consists of two parts: a multiple choice section worth 10% and an essay section worth 20%. Students will have 90 minutes to complete the exam with a 15 minute perusal period. They must follow the instructions and prepare throughout the semester. For the essay portion, students can draw on course content and citations from previous assessments. The exam aims to assess students' understanding of the full semester's content in an integrated manner.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
What happened in the QLD Election to frighten off the branded political twitter accounts? This presentation examines just how few and far between branded activity was on the Twitter accounts of sitting political party members defending their office at the election.
This document summarizes Dr. Stephen Dann's presentation on contrasting the branded experience of Legoland from social media and in-person visits. It discusses conceptual frameworks on service quality and the communications gap. Literature on Legoland discusses how it cannot replicate virtual spaces and uses bounded features and narrative. The methodology section outlines collecting Instagram data from official Legoland accounts and in-park, including promise books and text analysis. Preliminary analysis found the official accounts focused on the park while in-park photos were often of people. Future research questions explore if user creativity is reflected in shared content and comparing social media timelines to the physical experience.
This document outlines potential areas for future research in social marketing. It identifies five key agendas: (1) developing original social marketing theory, (2) analyzing reasons for social marketing campaign failures, (3) examining boundaries and competition faced by social marketing, (4) understanding the politics of social change work, and (5) questions around relationships, data use, and commitment between social marketers and end-users. The document calls for more documentation of social marketing histories, campaign autopsies, and consideration of political and ethical implications as the field continues to evolve.
Team Hughes and Dann argue that negative political advertising is damaging and driving voter cynicism. They propose that politics should be marketed more positively, like soap, to appeal to voters' emotions and clean up disillusionment. Data from positive political ads showed high audience interest and positive emotions like happiness and compassion. The future of politics requires selling positive policies and reinforcing benefits to cut through with optimism and build trust in candidates. Hughes and Dann advocate collaboration on measuring ad emotions and analyzing candidates' social media to advance positive political communication.
This document proposes a research agenda for social marketing. It identifies five potential areas for research: (1) developing social marketing specific theory, (2) studying campaign failures, (3) analyzing competition within social marketing, (4) understanding the politics of social change, and (5) examining relationships in social marketing. The document discusses each area in more detail and suggests next steps like conducting a Delphi panel to further develop and prioritize the proposed research agenda.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Insights into the Twitterverse: Benchmarking and analysis twitter contentStephen Dann
The document provides an overview of Stephen Dann's methodology for analyzing Twitter data and conversations. It discusses acquiring Twitter data through personal timelines, hashtag captures, or timeline captures. The data is then processed by extracting tweets into Excel for manual coding into categories. Additional analysis includes LIWC for word counts and Leximancer for concept mapping. Metrics like tweet count, character density, network density, and average/unique word counts are calculated and normalized for comparison across categories. The analysis aims to provide insights into research questions about changes in tweeting patterns, hashtag conversations over time, or account engagement.
This document provides a translation guide for percentage grades on assignments and exams. It uses metaphorical language and hypothetical conversations to describe the level of understanding or performance associated with each grade range. The guide characterizes a 0% as complete lack of understanding, a grade between 50-59% as a basic or minimum level of understanding, and grades between 80-100% as excellent or superior understanding of the course content.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
This document discusses classifying Instagram imagery for internal benchmarks. It proposes capturing an Instagram timeline and coding images into four categories: realism, aspirational, regrammed, and advertorial. A case study is described where imagery from various brands was replicated and quantified into these categories. The results are represented as percentages to demonstrate how well the Instagram story matches the brand's intentions. Measuring Instagram content in this way helps quantify how effectively the story is being told and sold to customers.
Measuring the “Telling” in the Selling of the Story presentation versionStephen Dann
Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
The Legoland™ branded translation of the real world. Operation legoland goes to Unconference Canberra to tell the story of encountering the Legolish translation of the real world.
Learning environment optimisation: Doing less with more for better outcomesStephen Dann
A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"
The document provides information about the exam for MKTG2023 Services Marketing. The exam consists of two parts: a multiple choice section worth 10% and an essay section worth 20%. Students will have 90 minutes to complete the exam with a 15 minute perusal period. They must follow the instructions and prepare throughout the semester. For the essay portion, students can draw on course content and citations from previous assessments. The exam aims to assess students' understanding of the full semester's content in an integrated manner.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
What happened in the QLD Election to frighten off the branded political twitter accounts? This presentation examines just how few and far between branded activity was on the Twitter accounts of sitting political party members defending their office at the election.
This document summarizes Dr. Stephen Dann's presentation on contrasting the branded experience of Legoland from social media and in-person visits. It discusses conceptual frameworks on service quality and the communications gap. Literature on Legoland discusses how it cannot replicate virtual spaces and uses bounded features and narrative. The methodology section outlines collecting Instagram data from official Legoland accounts and in-park, including promise books and text analysis. Preliminary analysis found the official accounts focused on the park while in-park photos were often of people. Future research questions explore if user creativity is reflected in shared content and comparing social media timelines to the physical experience.
This document outlines potential areas for future research in social marketing. It identifies five key agendas: (1) developing original social marketing theory, (2) analyzing reasons for social marketing campaign failures, (3) examining boundaries and competition faced by social marketing, (4) understanding the politics of social change work, and (5) questions around relationships, data use, and commitment between social marketers and end-users. The document calls for more documentation of social marketing histories, campaign autopsies, and consideration of political and ethical implications as the field continues to evolve.
Team Hughes and Dann argue that negative political advertising is damaging and driving voter cynicism. They propose that politics should be marketed more positively, like soap, to appeal to voters' emotions and clean up disillusionment. Data from positive political ads showed high audience interest and positive emotions like happiness and compassion. The future of politics requires selling positive policies and reinforcing benefits to cut through with optimism and build trust in candidates. Hughes and Dann advocate collaboration on measuring ad emotions and analyzing candidates' social media to advance positive political communication.
This document proposes a research agenda for social marketing. It identifies five potential areas for research: (1) developing social marketing specific theory, (2) studying campaign failures, (3) analyzing competition within social marketing, (4) understanding the politics of social change, and (5) examining relationships in social marketing. The document discusses each area in more detail and suggests next steps like conducting a Delphi panel to further develop and prioritize the proposed research agenda.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Insights into the Twitterverse: Benchmarking and analysis twitter contentStephen Dann
The document provides an overview of Stephen Dann's methodology for analyzing Twitter data and conversations. It discusses acquiring Twitter data through personal timelines, hashtag captures, or timeline captures. The data is then processed by extracting tweets into Excel for manual coding into categories. Additional analysis includes LIWC for word counts and Leximancer for concept mapping. Metrics like tweet count, character density, network density, and average/unique word counts are calculated and normalized for comparison across categories. The analysis aims to provide insights into research questions about changes in tweeting patterns, hashtag conversations over time, or account engagement.
This document provides a translation guide for percentage grades on assignments and exams. It uses metaphorical language and hypothetical conversations to describe the level of understanding or performance associated with each grade range. The guide characterizes a 0% as complete lack of understanding, a grade between 50-59% as a basic or minimum level of understanding, and grades between 80-100% as excellent or superior understanding of the course content.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Digital Artefact 1 - Tiny Home Environmental Design
Academic Hummingbird A3
1. The Academic Hummingbird
…with the exception of undergraduates with a due date, Academic Hummingbirds have the highest intellectual metabolism of all academic
species, a necessity in order to support the rapid typing of their articles. They also consume more than their own word count in original
content each day. To do so they must visit hundreds of websites, dozens of journal articles, numerous book chapters and a seriously large
amount of Facebook Bejewelled time each and every day. The Academic Hummingbird is continuously only moments away from distrac-
tion and minutes away from being bored. They are able to store just enough entertainment to survive overnight (if/when they sleep).
Evolutionary adaption has allowed the Academic Hummingbird to slow down their metabolism during times of lean interestingness such as
tutorials, seminars and sta meetings. During such event, they enter a form of hibernation with their heart rate slowing, rate of breathing are
decreasing rapidly, and their typing rate declining to roughly 50–80 words per minute. This is believed to reduce their need for thought to a
minimum survival level, although sub species of the Academic Hummingbirds may survive by note taking (Secretarius Committius), grading
papers during sta presentations (Assessmentium Professori) or jotting notes for conference papers (Deadlinus Abstractus)…