Strategy Setting for Twitter and Social Marketing: Using the Dann 2010 model as a guideline for direction section rather than analytics. Social change communication in 140 characters of strategic outcomes.
Hashtags are everywhere from news feeds to weddings. Hashtags have been shown to increase engagement and attract customers, but bad hashtags can negatively impact brands. This presentation discusses the basics of creating and using "good" hashtags to increase brand awareness and grow market share.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
**My contact information has changed from what is displayed in this presentation.**
Presented at the Missouri Park and Recreation Association Southeast Region Conference in November 2010.
Charlene Li's Presentation from Buzz2010Lindy Dreyer
This is a slide deck from Charlene Li who presented the content at the June 16 Buzz2010 breakfast in Washington, DC. The content is related to her new book, Open Leadership.
There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future.
In this presentation, Rebecca Herson of OpenLegacy and The Lean Marketer, presents "Managing an Inbound Campaign".
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
B2B Sales Has changed - now it is no longer possible (if it ever was in the first place) to generate demand. This is the age of the uber-informed customer. Social Selling is the way to get into their eye-line
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
Hashtags are everywhere from news feeds to weddings. Hashtags have been shown to increase engagement and attract customers, but bad hashtags can negatively impact brands. This presentation discusses the basics of creating and using "good" hashtags to increase brand awareness and grow market share.
Proven Social Media Marketing Tactics
THINK carefully about the audience
CREATE a conversation about the brand, then "listen" to the responses.
ENGAGE the audience in an honest discussion about what they need and how the brand fulfills that need.
PROVIDE real-time information
Inform and educate the audience.
Encourage them to add commentary to the narrative.
Respond in a timely manner.
**My contact information has changed from what is displayed in this presentation.**
Presented at the Missouri Park and Recreation Association Southeast Region Conference in November 2010.
Charlene Li's Presentation from Buzz2010Lindy Dreyer
This is a slide deck from Charlene Li who presented the content at the June 16 Buzz2010 breakfast in Washington, DC. The content is related to her new book, Open Leadership.
There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future.
In this presentation, Rebecca Herson of OpenLegacy and The Lean Marketer, presents "Managing an Inbound Campaign".
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
B2B Sales Has changed - now it is no longer possible (if it ever was in the first place) to generate demand. This is the age of the uber-informed customer. Social Selling is the way to get into their eye-line
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
The LEADERship Presentation 4/14/11:
What You Don’t Know About Social Media Could be Killing Your Business
Presented by Tracy Gosson and Hollis Thomases
Growth Hacking Top Tips from a Digital Marketing ExpertGeorge Giles
Real usable tips digital marketing strategies and execution plans for generating leads quickly and easily. Great tips for B2B digital marketers from beginner to experts.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
Slides from the ccis-ce 2018 cocreation event. A discussion of how the ideas of co-creation from marketing can inform and support the deployment of Lego Serious Play, and areas in which people need to engage to help us further understand the process in the LSP setting
Questioning the lego cocreation talismanStephen Dann
What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
A more wordy version of the Instagram analysis framework paper.
Measuring the “Telling” in the Selling of the Story presentation versionStephen Dann
Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
The Legoland™ branded translation of the real world. Operation legoland goes to Unconference Canberra to tell the story of encountering the Legolish translation of the real world.
Learning environment optimisation: Doing less with more for better outcomesStephen Dann
A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"
Keeping corners and cutting time in assessment, marking and learning management by using Turnitin to give better feedback to students, quicker, faster and with more fun for you as the lecturer.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
What happened in the QLD Election to frighten off the branded political twitter accounts? This presentation examines just how few and far between branded activity was on the Twitter accounts of sitting political party members defending their office at the election.
Contrasting the Branded Experience of Legoland from social media and social proximity.
This is what happens when you let a marketing academic have free reign to examine the Legoland social media presence, official and user created, versus the parkland experience (official and self-generated). #operationlegoland goes legit.
Audio: https://soundcloud.com/drstephendann/social-marketing-research-agenda
Research agenda papers have been a staple of marketing discipline areas approaching intellectual turbulence – for example, stakeholder theory during the Service Dominant Logic era (Hult et al. 2011). This paper contributes to the process of research as an intersection of opportunity and demand – topics are acquired through interest, and agendas driven through identified need. The focus of this work is the assessment and cataloguing research demands – areas and agendas as yet unresolved, and as such, open as an invitation to scholars to pursue. Previously, Dann et al. (2007) outlined a series of research agendas for social, political, non-profit and sustainable marketing. The Social Marketing Agenda identified four items – the need for adapting contemporary marketing; visible boundaries to the social marketing discipline; social marketing specific theory; and, consumer-centric research on the understanding of benefits and value. As part of the contemporary study, the question of whether prior agenda items, have retained currency, proven intractable or met with relative resolution.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Insights into the Twitterverse: Benchmarking and analysis twitter contentStephen Dann
The 2014 Remix of the Twitter Content Classification framework now featuring statistics, radar plots, Linguistic Inquiry Word Count, Leximancer, network plots and more opportunities to run maths, stats and graphs than ever before.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
2. #WSMC08 Ask questions that give social marketing answers 4 questions Why this message? why now? why then? why you? Lagarde (2008) via @drstephendann
3. #WSMC08 Where's the product? Enough with the awareness More with the solutions and products Twitter as a channel for idea products
4. The Tool kit Social Marketing Methods Your objectives A Categorical Framework
6. Tweet for… Price Social confirmation Affirmation Barrier Reduction Place Check-in Location Activity Channel Notifications
7. Marketing mix Product Price Place Promo Conversational Uses an @statement to address another user Status An answer to “What are you doing now?” Pass along Tweets of endorsement of content News Identifiable news content which is not UGC Phatic Content independent connected presence