One of the two scales I developed for my PhD thesis. This examines the influence of perceived peer pressure that causes individuals to moderate their behaviours based on what they assume other people will think of them. Reference: Dann, S.(2005) "Normative Outcomes Scale: Measuring Internal Self Moderation" Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005 Available at: http://stephendann.net/articles/thematic/peerinfluence.htm