This presentation was given as an Ignite presentation at the April 2009 Nonprofit Technology Conference. Explains how Friendfeed can help nonprofits listen, broadcast, collaborate, and converse. It's a floor wax AND a whipped topping.
Real business examples of Social Media programs that generate positive ROI
- Infographics, memes, kicks, captions, pins
- Local businesses that are making it work
- A few fun and surprising categories
- What is next in Social Media opportunities
- My 101% guarantee
The Social Media Footprint: Social Media Categories and Audience TypesCasey Knox
Based on professional experience and osmosis through the Social Media Bible, Marketing Pro Casey Knox maps out social media and shows the penetration path to your target audience, influencers, and brand ambassadors.
This presentation was given as an Ignite presentation at the April 2009 Nonprofit Technology Conference. Explains how Friendfeed can help nonprofits listen, broadcast, collaborate, and converse. It's a floor wax AND a whipped topping.
Real business examples of Social Media programs that generate positive ROI
- Infographics, memes, kicks, captions, pins
- Local businesses that are making it work
- A few fun and surprising categories
- What is next in Social Media opportunities
- My 101% guarantee
The Social Media Footprint: Social Media Categories and Audience TypesCasey Knox
Based on professional experience and osmosis through the Social Media Bible, Marketing Pro Casey Knox maps out social media and shows the penetration path to your target audience, influencers, and brand ambassadors.
Slides from the ccis-ce 2018 cocreation event. A discussion of how the ideas of co-creation from marketing can inform and support the deployment of Lego Serious Play, and areas in which people need to engage to help us further understand the process in the LSP setting
Questioning the lego cocreation talismanStephen Dann
What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
A more wordy version of the Instagram analysis framework paper.
Measuring the “Telling” in the Selling of the Story presentation versionStephen Dann
Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
The Legoland™ branded translation of the real world. Operation legoland goes to Unconference Canberra to tell the story of encountering the Legolish translation of the real world.
Learning environment optimisation: Doing less with more for better outcomesStephen Dann
A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"
Keeping corners and cutting time in assessment, marking and learning management by using Turnitin to give better feedback to students, quicker, faster and with more fun for you as the lecturer.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
What happened in the QLD Election to frighten off the branded political twitter accounts? This presentation examines just how few and far between branded activity was on the Twitter accounts of sitting political party members defending their office at the election.
Contrasting the Branded Experience of Legoland from social media and social proximity.
This is what happens when you let a marketing academic have free reign to examine the Legoland social media presence, official and user created, versus the parkland experience (official and self-generated). #operationlegoland goes legit.
Audio: https://soundcloud.com/drstephendann/social-marketing-research-agenda
Research agenda papers have been a staple of marketing discipline areas approaching intellectual turbulence – for example, stakeholder theory during the Service Dominant Logic era (Hult et al. 2011). This paper contributes to the process of research as an intersection of opportunity and demand – topics are acquired through interest, and agendas driven through identified need. The focus of this work is the assessment and cataloguing research demands – areas and agendas as yet unresolved, and as such, open as an invitation to scholars to pursue. Previously, Dann et al. (2007) outlined a series of research agendas for social, political, non-profit and sustainable marketing. The Social Marketing Agenda identified four items – the need for adapting contemporary marketing; visible boundaries to the social marketing discipline; social marketing specific theory; and, consumer-centric research on the understanding of benefits and value. As part of the contemporary study, the question of whether prior agenda items, have retained currency, proven intractable or met with relative resolution.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Insights into the Twitterverse: Benchmarking and analysis twitter contentStephen Dann
The 2014 Remix of the Twitter Content Classification framework now featuring statistics, radar plots, Linguistic Inquiry Word Count, Leximancer, network plots and more opportunities to run maths, stats and graphs than ever before.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Slides from the ccis-ce 2018 cocreation event. A discussion of how the ideas of co-creation from marketing can inform and support the deployment of Lego Serious Play, and areas in which people need to engage to help us further understand the process in the LSP setting
Questioning the lego cocreation talismanStephen Dann
What happens when one of the fastest moving innovators in cocreation in business gets timecapsuled into a 2004 paper citation? This presentation discusses three research agenda items as a "Where to next?" for marketing researchers interested in taking a critical eye to how Lego is used as a talismanic invocation of cocreation, and what more there is to learn from the complexity of the Lego consumption experience.
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
A more wordy version of the Instagram analysis framework paper.
Measuring the “Telling” in the Selling of the Story presentation versionStephen Dann
Measuring the “Telling” in the Selling of the Story. Classifying Instagram Imagery for Internal Benchmarks
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
The Legoland™ branded translation of the real world. Operation legoland goes to Unconference Canberra to tell the story of encountering the Legolish translation of the real world.
Learning environment optimisation: Doing less with more for better outcomesStephen Dann
A maxi-edition of my guide to Learning Management Environment optimisation, whereby we hack the workload model to our favour, make marking easier (and more fun) for the lecturer, and put the students second in the pursuit of "How can we use this teaching technology to deliver something superior to our own work days?". Because quite often, the better systems for improving academic workplace effectiveness never get sold on the basis of "Want to do less work with more resources for better personal outcomes?"
Keeping corners and cutting time in assessment, marking and learning management by using Turnitin to give better feedback to students, quicker, faster and with more fun for you as the lecturer.
Brand on the Run: Political affiliations and Twitter social media presenceStephen Dann
What happened in the QLD Election to frighten off the branded political twitter accounts? This presentation examines just how few and far between branded activity was on the Twitter accounts of sitting political party members defending their office at the election.
Contrasting the Branded Experience of Legoland from social media and social proximity.
This is what happens when you let a marketing academic have free reign to examine the Legoland social media presence, official and user created, versus the parkland experience (official and self-generated). #operationlegoland goes legit.
Audio: https://soundcloud.com/drstephendann/social-marketing-research-agenda
Research agenda papers have been a staple of marketing discipline areas approaching intellectual turbulence – for example, stakeholder theory during the Service Dominant Logic era (Hult et al. 2011). This paper contributes to the process of research as an intersection of opportunity and demand – topics are acquired through interest, and agendas driven through identified need. The focus of this work is the assessment and cataloguing research demands – areas and agendas as yet unresolved, and as such, open as an invitation to scholars to pursue. Previously, Dann et al. (2007) outlined a series of research agendas for social, political, non-profit and sustainable marketing. The Social Marketing Agenda identified four items – the need for adapting contemporary marketing; visible boundaries to the social marketing discipline; social marketing specific theory; and, consumer-centric research on the understanding of benefits and value. As part of the contemporary study, the question of whether prior agenda items, have retained currency, proven intractable or met with relative resolution.
Presented to the #colconf10 College Conference in Canberra at the University of Canberra on 29/1/2015. An overview of Twitter, how it can be analysed, and things you can do in terms of looking at how political figures use their twitter accounts to engage (or not) with the public and other stakeholders.
Australian Political Parties and social media: uses and attitudesStephen Dann
Australian Political Parties and social media talks about how the Twitter accounts of political candidates from the W.A. senate re-election fared under analysis from the Twitter Content Classification framework (Plus a brief overview of Day 1 of the #cmpm2014 conference)
Insights into the Twitterverse: Benchmarking and analysis twitter contentStephen Dann
The 2014 Remix of the Twitter Content Classification framework now featuring statistics, radar plots, Linguistic Inquiry Word Count, Leximancer, network plots and more opportunities to run maths, stats and graphs than ever before.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Social Media Content Categories
1. Social Media Content Categories (skewed for Twitter)
Category Description
1 Conversational Uses an @statement to address another user
1.1 Action Activities involving other Twitter users, or tweets which
describe the presence of other Twitter users.
1.2 Query Any statement style tweet that ends with a question mark, as it
represents an active attempt to engage responses from the
community
1.3 Referral @response which contains URLs or recommendation of other
Twitter users. (Excludes RT @user)
1.4 Response Tweets which commence with another user’s name
2 News Events Identifiable newsworthy content
2.1 Announcement Announcement of a forthcoming event including dates, venue
or location, but without links or URLs.
2.2 Hashtagged Event Any tweet which represents the live discussion of an identified
or identifiable event such as a conference, live television or
live event collected under a consistent #hashtag
2.3 Headlines Breaking news and personal eye-witness accounts of news
events. Factual or descriptive recount without overt opinion or
comment
2.4 Sport Identifiable results of sporting events. Factual or descriptive
recount without overt opinion or comment
2.5 Natural disaster Reports of catastrophic weather events, earthquakes, bush
fires, floods or related extreme weather events
2.6 Transport Traffic, transport, flight, road or rail related announcements
including delays, accidents, postponements or other details of
schedule changes
2.7 Weather Report of prevailing weather conditions
3 Pass along Tweets of endorsement of content
3.1 Automated Endorsement Status announcements triggered by third party applications
which also publish the URLs of content
3.2 Endorsement Curated links to content which the sender believes will be of
interest to their followers
3.3 Retweet Any statement reproducing another Twitter status using the
“via @” or RT protocol
3.4 Secondary Social Media Links to Facebook (fb.me) or similar social media platform
content created by the account owner
3.5 User generated content Links to own content created by the user including use of third
party photo or video hosting, or identifiable blog posts, or
content.
@stephendann Stephen.dann@anu.edu.au
2. 4 Phatic Content independent connected presence
4.1 Broadcast Statements of opinion (I think), directed action (You should) or
similar open ended commentary (Be safe).
Can include hashtags, and covers opinion broadcasts,
monologues or similar commentary.
4.2 Fourth wall Textual equivalent of comments made directly to camera in
television or cinema
4.3 Greetings Statements of greetings to the broader Twitter community,
including emotional connections with the audience, well
wishes, congratulations or thanks.
4.4 Unclassifiable Errors, cat-on-keyboard input and unclassifiable strings of text
5 Status Tweets which address the statement "What are you doing?"
and "What's happening?" in terms of an account holder's
experiences
5.1 Activity Activity statements answering “What are you doing now?”
5.2 Automated Status announcements triggered by third party applications
which do not contain a URL
5.3 Location Geographic references and location statements.. Addresses a
question of “Where are you?”
5.4 Mechanical Statements relating to any form of technology or mechanical
systems
5.5 Personal Positive or negative sentiment in the form of emotional status.
Covers the sense of “What are you feeling?” rather than “What
are you doing?”
5.6 Physical Sensory experiences of a physical nature which cover the
“What are you physically experiencing?” rather than “What are
you feeling emotionally?”
5.7 Temporal Statements of temporal nature (waiting) and temporal action
(“Time to” )
5.8 Work Reference to work related activity, particularly references to
jobs, employment or related content.
6 Spam Unsolicited content
6.1 Administered Malcontent Links to malware or related hostile websites
6.2 Keyword response Automated context free responses to keywords and brands
6.3 Mention Replies using the @ command from accounts which do not
follow the user, and which only send @ replies to other
unfollowed accounts
6.4 Trend hijacking One or more #hashtags of trending events in a tweet unrelated
to the trend
6.5 Truthiness Astroturfing message originating from an automated account.
@stephendann Stephen.dann@anu.edu.au