Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
With so many options to choose from, real estate investors are regarded as "easiest to find, most difficult to close". If you want your pitch to stand out, you've got to generate credibility, trust and a professional connection - within the space of an 8-minute pitch.
Luckily, Unicorn's here to help. Because we've pitched hundreds of investors and (unlike others) actually raised capital for both publicly-listed and private companies, we know how to get a deal across the table in a way that's concise, clear and effective.
Only 35% of buyers base their decisions on product and vendor characteristics. If your reps are caught up in the feature “bake-off” with competitors, you’ve already lost 65% of your sales potential. That’s because 65% of customers will make a purchase from the company that establishes the buying vision, according to Forrester Research. Learn how to create a buying vision.
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
In the fifth annual Millennial Survey, Deloitte uncovers what tomorrow’s leaders think of business today. With two-thirds of Millennials expressing a desire to leave their organization by 2020, businesses must adjust how they nurture loyalty among these young leaders. http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
With so many options to choose from, real estate investors are regarded as "easiest to find, most difficult to close". If you want your pitch to stand out, you've got to generate credibility, trust and a professional connection - within the space of an 8-minute pitch.
Luckily, Unicorn's here to help. Because we've pitched hundreds of investors and (unlike others) actually raised capital for both publicly-listed and private companies, we know how to get a deal across the table in a way that's concise, clear and effective.
Only 35% of buyers base their decisions on product and vendor characteristics. If your reps are caught up in the feature “bake-off” with competitors, you’ve already lost 65% of your sales potential. That’s because 65% of customers will make a purchase from the company that establishes the buying vision, according to Forrester Research. Learn how to create a buying vision.
Mailchimp: Scaling Experimentation Across TeamsOptimizely
Mailchimp, an all-in-one marketing platform for small businesses, has built innovative, beautiful products that empower those businesses to scale. No longer just an email marketing tool--the shiny, new marketing platform’s mission is to empower the underdog to connect with their audiences and create the customer loyalty that’s needed to grow.
In this webinar, Anne Reints, Senior Manager, Growth Analytics & Experimentation at Mailchimp, will discuss how Mailchimp is continuing to build a culture of experimentation and has leveraged testing across both their product and marketing teams.
Join this webinar and learn:
The history of growth and experimentation at Mailchimp
How Mailchimp grew their experimentation program by 6,000%+ in 12 months, going from just 1 experiment to over 60
About the launch of their internal Experimentation Resource Group
How they created a data-driven decision-making framework across the company
A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
Main takeaways:
-There is no one right way of validating a product, A/B testing is just one of them
-Get your product 'qualitatively' validated before 'quantitatively' validating
-Use holdouts to measure the long term success of your new products, while running A/B test in parallel
Hoof is an innovative financial services company now seeking investment for a highly scalable application and API platform aimed at growing SMEs. Every small merchant wants to grow. We exist to make that path easier.
Monzo: £19.3M VC investment turned into $2B. Monzo's Series C pitch deckAA BB
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
—
Note, this is likely either the Series C or the Series D funding round, given the content of the deck.
In February 2017, Monzo raised £19.5M from Thrive Capital (likely this round).
In November 2017, they raised £71M from Goodwater capital.
Twilio is a modern communication API used by developers for establishing communications via SMS, phone, and video call.
Twilio was founded in 2008 by Former Amazon manager Jeff Lawson. Today, the San Francisco-based firm's communications platform is used by more than 150,000 businesses worldwide, including major technology giants like Airbnb, Uber, and Stripe.
Here's an inside look at Twilio's 2010 pitch deck, used to raise a $120M Series B from Bessemer and Union Square.
Read more:
bestpitchdeck.com/twilio-series-b
vip.graphics/twilio-pitch-deck
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Download this at bestpitch.es/yc-pitch-deck
The prestigious Y-Combinator accelerator program is known for being the launchpad for countless billion-dollar "unicorn" startups over the last decade, such as Airbnb, Dropbox, Instacart, Twitch, & many more.
A few years ago, the YC team released an (extremely) simple pitch deck template to help guide founders, based on what worked for decades of YC startups.
While not every founder can present their pitch deck in as simple terms as the likes of Airbnb & other YC stand-outs, their template is nevertheless a fantastic starting point for framing a winning investor presentation.
This adapted version of the YC Pitch Deck template was crafted for founders seeking to win funding &/or investment for their early-stage startups. Our team of experts added a professional design touch to the YC pitch deck formula, while preserving their focus on simplicity — something we have first-hand experience with, having consulted for several YC alums over the last 5+ years.
Available at bestpitch.es/yc-pitch-deck
Adapted from ycombinator.com/library/2u-how-to-build-your-seed-round-pitch-deck
Are you connecting with critical talent audiences through your digital communications? This 30+3 Webinar takes a close look at key strategic elements of digital employee and employer brand communications. From channel selection to media effectiveness, we'll examine the changing dynamics of digital communications.
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
Main takeaways:
-There is no one right way of validating a product, A/B testing is just one of them
-Get your product 'qualitatively' validated before 'quantitatively' validating
-Use holdouts to measure the long term success of your new products, while running A/B test in parallel
Hoof is an innovative financial services company now seeking investment for a highly scalable application and API platform aimed at growing SMEs. Every small merchant wants to grow. We exist to make that path easier.
Monzo: £19.3M VC investment turned into $2B. Monzo's Series C pitch deckAA BB
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
—
Note, this is likely either the Series C or the Series D funding round, given the content of the deck.
In February 2017, Monzo raised £19.5M from Thrive Capital (likely this round).
In November 2017, they raised £71M from Goodwater capital.
Twilio is a modern communication API used by developers for establishing communications via SMS, phone, and video call.
Twilio was founded in 2008 by Former Amazon manager Jeff Lawson. Today, the San Francisco-based firm's communications platform is used by more than 150,000 businesses worldwide, including major technology giants like Airbnb, Uber, and Stripe.
Here's an inside look at Twilio's 2010 pitch deck, used to raise a $120M Series B from Bessemer and Union Square.
Read more:
bestpitchdeck.com/twilio-series-b
vip.graphics/twilio-pitch-deck
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Download this at bestpitch.es/yc-pitch-deck
The prestigious Y-Combinator accelerator program is known for being the launchpad for countless billion-dollar "unicorn" startups over the last decade, such as Airbnb, Dropbox, Instacart, Twitch, & many more.
A few years ago, the YC team released an (extremely) simple pitch deck template to help guide founders, based on what worked for decades of YC startups.
While not every founder can present their pitch deck in as simple terms as the likes of Airbnb & other YC stand-outs, their template is nevertheless a fantastic starting point for framing a winning investor presentation.
This adapted version of the YC Pitch Deck template was crafted for founders seeking to win funding &/or investment for their early-stage startups. Our team of experts added a professional design touch to the YC pitch deck formula, while preserving their focus on simplicity — something we have first-hand experience with, having consulted for several YC alums over the last 5+ years.
Available at bestpitch.es/yc-pitch-deck
Adapted from ycombinator.com/library/2u-how-to-build-your-seed-round-pitch-deck
Are you connecting with critical talent audiences through your digital communications? This 30+3 Webinar takes a close look at key strategic elements of digital employee and employer brand communications. From channel selection to media effectiveness, we'll examine the changing dynamics of digital communications.
Building Your Brand Through Experiential Marketing | Talent Connect San Franc...LinkedIn Talent Solutions
Experiential marketing is a form of advertising that helps consumers experience a brand. Learn from PwC how to strengthen your company’s brand as an employer of choice by creating easy to execute experiences and programs that give candidates insight into your organization’s culture.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Some call it a newsroom. Others a command center, a social hub or a content studio. But no matter the name, in this webinar we feature what a seamless integration between operations and content creation looks like.
#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience...One North
In the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Watch the webinar at: http://bit.ly/1bGYT26
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The UAE talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts will discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for UAE-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the UAE region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
UCT Upstarts 2015: Week 16: The Campaign strategy with Carl Fredrik SammeliUCT Upstarts
UCT Upstarts is the Vice-Chancellor’s Social Innovation Challenge. It’s a joint-initiative between UCT, the Bertha Centre for Social Innovation & Entrepreneurship and Super Stage. UCT Upstarts is igniting a ‘Student Start-up Nation’ by creating a parallel university experience – one that produces a generation of both graduates and social entrepreneurs - who solve real-world problems from campus, and launch start-up realities beyond it. UCT Upstarts is building a ‘Social Innovation Culture’ that literally does make Africa work better and is helping to create an ‘Innovation Economy’ that actually does create jobs – starting from campus!
Employer Branding for Challenging, Changing Times in APACCielo
The global talent landscape continues to evolve in response to COVID-19, and organisations need to pivot their strategies. From nationwide lockdown in India to the extension of ‘circuit breaker’ measures in Singapore and gradual opening of markets in China, employer brand communications need to align with the fast-changing needs of audiences now – but were you ready before this started?
In this webinar, Cielo experts will discuss the importance of employer branding and experience marketing from the perspective of current world events. Joining them will be James Williams, SEA Head of Talent Acquisition at Johnson & Johnson and Nikhilesh Mathur, APAC Head of Talent Acquisition at RELX Group, who will share their journeys and what they are considering next.
We will:
• Consider how traditional employer branding mostly focuses on the basic processes of talent engagement
• Demonstrate the need for agile organisations to implement new levels of engagement and change management for the rapidly digitising world of work
• Showcase how organisations can differentiate through experience marketing for success now and moving forward
Being timely, topical and using the appropriate tone are keys to success in employer branding. Join us as we talk through steps to strengthen and stabilize your employer brand during these uncertain times.
Creating Corporate Value Through Sustainable Leadership, Employer Brand & Rep...Cielo
The KSA talent landscape continues to evolve in response to challenges prompted by the global pandemic. Organisations need to quickly pivot their executive leadership and employer brand strategies. Businesses must embrace agile decision-making, sustainable reputations and inspiring, localised candidate experiences to align with the quick-changing requirements of audiences.
In this webinar, Cielo experts discuss the importance of developing an effective employer brand, acquiring the right executive leadership and curating the appropriate reputation for KSA-based companies. They will be joined by TA leaders in the region, and the group will discuss how TA teams are creating value for the business amid current world events – with a specific focus on what this means for the KSA region.
We will:
Explore the relationship between executive leadership, reputation and employer branding
Showcase how candidate and employee experiences can help organisations create value through talent
Demonstrate how agility, innovation and change management can help TA teams find success in the rapidly evolving and digitising world of work
Being clear, decisive and resilient are keys to success in today’s executive talent markets. Join us as we talk through steps to strengthen and stabilize your strategies moving forward.
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Webinar: Finding Leaders Within: How To Identify Top Talents and Grow Your Co...TalentView
Uncertain times require strong and effective leadership--even more so during a crisis. There is no “playbook”, no definite timeline and the stakes are high on all fronts: business, customer, employee, family, personal health and more.
So how do you pick and assess your leaders? If you’re responsible for a team, organization or company, what should you do?
What You’ll Learn:
- How to identify leadership potential
- How to measure leadership effectiveness
- What leadership competencies are emerging as critical
TalentView Digital Demo Day: Building Graduate Recruitment Programs That Deli...TalentView
While we also want to thank the audience, let's still keep a standard on the copies for our assets
Need to attract graduate talents but don’t know where to start?
To attract new talents that will suit the job, there are certain factors you should consider like what satisfies them and what kind of working environment they are looking for.
In this 1 hour session, we discussed key strategies and best practices for creating an effective graduate recruitment program that can help you:
1. Understand graduate hires' preferences and priorities
2. Increase engagement with graduate talent
3. Innovate your program to attract and hire the best-in-class talent
Thank you to everyone who attended the Digital Demo Day! We hope that you found these discussion points insightful and useful for your own organizations.
We look forward to hosting more informative events in the future! #TalentViewLearning
For any questions or inquiries, email us at inquiry@talentview.com
Watch the replay recording here: https://www.talentview.com/digital-demo-day-building-a-graduate-recruitment-program-that-delivers/
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Product deep dive with LinkedIn's lead gen forms and matched audiences. Presented by Sudeep Cherian, Director of Product Marketing, LinkedIn Marketing Solutions.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment.
You’ll learn:
- What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of
- How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement
- Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
The New Role of Executives in the Financial Services IndustryLinkedIn
LinkedIn and Hootsuite partnered to develop new research on how technology and social media is transforming the financial services industry.
With trust suffering post GFC, technological disruption has shifted Australian preferences and demand for financial products and services. Customer relationships have become increasingly digital and financial services executives must adapt to compete in the face of digital disruption.
At this exclusive executive event, we shared key insights from the research paper. Including the future role of the executive within the Australian financial services industry.
Through keynotes and panel discussions attendees learnt about:
Digital disruption across FSI in Australia
-The impact of technology on customer expectations
-Social media as a tool to capitalise on disruption
-The role of leaders and executives within FSI
Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
Building an engaged employee base helps you retain the great talent you already have and attract new, qualified people to come work for your organization. But how exactly do you do that?
Hear Talent Brand Consultants Natasha Stoeckel & Inez Chan who will teach you how to turn your employees into advocates for your talent brand. You will learn:
- How to promote your brand internally
- How to boost your referrals & social media advocacy
- How to facilitate employee created content, and more.
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
Crash course on how you can use LinkedIn for recruiting, sales and marketing. This webcast, we'll give you practical advice on how to use our tools to recruit even more effectively.
You'll learn how to:
Search using the LinkedIn Recruiter platform – a powerful tool that helps you quickly find the right candidate
Promote your job openings to 433+ million professionals on the LinkedIn platform - even on a small budget
Market at scale to effectively source new clients and grow your business
1. To listen to the presentation, please click “Audio” then “call using
computer”.
Live Webcast
Employer Branding – get ahead of the
curve in 2017
2. § Everyone on the line is muted
§ Please type questions into the chat box addressed to All Panelists
§ Dedicated Q&A at the end
§ The presentation and recording will be sent via email after the webcast
Housekeeping
3. Jessica Tucci
National Employer Brand Leader
PWC
Meet your speakers
Kit Foong
Regional Business Development Director APAC
Universum
4. For 28 years, we have partnered with organizations to build successful employer
brands
ActivationStoriesResearch
6. Employer Value Proposition = How you want to be seen
EMPLOYER
VALUE
PROPOSITION
What is in line with
corporate values
& communication?
What are
management’s
vision and goals?
What is attractive to
current and future
employees?
What are the target
group’s
preferences?
Is this in line with
how you are
currently
perceived?
Is repositioning
required?
In what areas do you
have a competitive
edge?
Where do you lag
behind your
competition?
What are seen as
strengths by
current employees?
Are there crucial
perceptions that
can be made true?
12. Territories – Positioning vs. Student attraction
drivers
Employer Attributes (WMAE) EVP Inclusion Relative Attraction (RANK)
% Business Engineering / IT
Training & Development 38 2nd 4th
Inspiring Purpose 30 19th 17th
Innovation 29 17th 1st
Clear path for advancement 25 12th 13th
High level of responsibility 25
Creative / dynamic
environment
24 5th 2nd
Diversity & inclusion 23
13. Global Local– WMAE Brand Guidelines
What have you included in your Employer Brand Guidelines?
94%
79%
79%
67%
65%
51%
1%
Definition of our employer
Creative identity / visual
Recruitment advertising
Advertising / communication
Guidance on social media
Guidance on internal
Other
14. Global Local – Communication Campaigns
WMAE – Campaign localization?
37%
47%
37%
23%
One global campaign
Targeted campaigns for
graduates / experienced hires
Targeted campaigns by region /
country
Targeted campaigns by job
function
16. Socializing – Content development
92%
88%
66%
48%
46%
28%
Employer websites / career
sites
LinkedIn
Facebook
YouTube
Twitter
Instagram
Which of the following have you developed employer brand content for?
17. Socializing
World’s most attractive employers content planning and creation
Content Creation ResponsibilityContent Planning for Social Media Channels
38%
41%
20%
2%
As and when
needed
2-3 months in
advance
6-12 months in
advance
more than a
year in advance
56%
22%
12%
11%
A dedicated team
within Talent
Marketing/Employer
Various teams across
the business
Corporate marketing
Outsourced to an
agency or consultant
18. Employer Brand Maturity Model
Traditional
Developing
Advanced
Leading
Talent Acquisition siloed
from HR
Close alignment
between TA and HR
Close alignment
between HR &
MarComms
Close alignment
between HR MarComms
& C-Suite
EVP driven recruitment
marketing
EVP driven, internal-
external, talent
marketing
EVP driven talent
management &
experience
Consistently branded
career / social sites
Active content
management & social
engagement
Employee generated
content, advocacy &
referral
Recruitment metrics
(CPH / TTH etc.)
Integrated metrics across
the employee life-cycle
Predictive, performance
driven analytics
HRD takes ultimate
accountability
CEO takes ultimate
accountability
Inconsistent job-focused
advertising
Reactive over-reliance
on agencies / paid
media
Partnership
Focus
Channels
Metrics
Ownership
19. Summary
§ EVPs increasingly the foundation for employer brand marketing
§ Most leading employers are investing more time, effort, and money into social media
§ This is increasingly balanced with targeted campaigns and rich local content
§ Most WMAE now have a dedicated content team and calendar
§ “Integrated” employer brand metrics also still work in progress for many
24. “My career will be
one of choice, not one
chosen out of
desperation. It will
align who I am with
what I do.”
Male graduate
employee PwC
Understand their expectations
26. PwC
We are the
#2 most powerful brand
Meaningful work in a
creative dynamic
environment
Build trust in society &
solve important problems
Unique selling pointsUnique selling points
41. Thank you
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