Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Learn how Vahura, an Indian Legal Staffing firm, built its social brand around Purpose.
The team also shares their 5 step social mantra to drive engagement and how that helped in moving their social recruiting metrics northwards.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
Learn how Vahura, an Indian Legal Staffing firm, built its social brand around Purpose.
The team also shares their 5 step social mantra to drive engagement and how that helped in moving their social recruiting metrics northwards.
We had a recent webcast where we partnered with TNS to bring you valuable research and unique insights on how to utilize your employees to be Talent Brand Ambassadors to drive your talent brand. We also discussed the linkage between employee engagement and cultivating followers on social networks, such as LinkedIn.
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Better understand the supply and demand for professionals from different industries across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 259 million professionals and the results from a survey of over 100,000 LinkedIn members.
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
In this free webinar, LinkedIn will give you must-know insights on how you can leverage the world's largest professional network to find top talent and cut your hiring cost by up to 50%.
In 30 minutes, you’ll learn:
• Insights about LinkedIn's presence in MENA and the latest trends in in the market
• 5 tips to improve your personal profile on LinkedIn and use it in the best possible way
• A preview of our recruiting solutions and a demo of the tool
Recording: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=6c5ae2a7e36dba9b5eca8ae724a2ab16
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
Accelerating LinkedIn’s Vision Through InnovationLinkedIn
See what's next for LinkedIn - from a complete redesign of the desktop experience, to smarter messaging and content discovery features, to the future of professional learning. Read more: https://blog.linkedin.com/2016/09/22/accelerating-LinkedIn-vision
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
LinkedIn’s Most Engaged Marketer 2014 highlights the UK marketers that are using the platform to their best advantage. These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for.
We wanted to see which UK marketers were most engaged on LinkedIn and so, for the second year running, we took the more than 10,000 LinkedIn members in the marketing function at FTSE 100 companies, and looked at a range of indicators of how engaged they are on LinkedIn, beyond simply number of connections.
We looked at metrics including recent growth in new connections, average visits to the site, the number of different parts of LinkedIn.com they engage with, Groups joined, companies followed and social actions such as number of shares, likes and comments.
To find out how you can begin to make more of your professional network in your career, check out these top tips.
Please join us in congratulating your peers who are deriving the most value from LinkedIn in their careers.
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
LinkedIn was in Abu Dhabi for the first time on the 7th of November where we shared great insights about talent pipelining and employer branding.
We were also joined by Mary Pratt, Employer Brand Consultant who shared some insights about what other companies are doing to promote their brand (Slide 69-100)
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Learn why gender diversity is a business-critical mission at Genpact, and how they conceptualized and executed a Career 2.0 campaign to hire women in mid/senior roles.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/gx_Kd2R
This presentation shares LinkedIn’s latest data and insights about the mindset of the modern traveller.
Practical hints and tips on how to build content to engage the modern traveller and examples showcasing how other Australian brands reach and engage travellers on LinkedIn.
The internet has transformed every industry globally; the travel and hospitality industry is no exception. As modern business and leisure travelers are becoming more demanding, it is critical for your brand to understand the profile of the modern traveler, know where they are and how to engage them at the right time. The widespread adoption of social and digital media have opened up new opportunities for brands to engage and influence modern travelers throughout the entire decision journey.
Learn more as we learn about:
- Profiling the Modern Traveler
- What Influences their Decisions?
- What are they looking for from your brand?
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
Live webcast: Hosted by Christina O'Connor and Alex Rynne LinkedIn Marketing Solutions. They share insider tips on how to maximise the use of LinkedIn for content marketing.
In this free webinar, LinkedIn will give you must-know insights on how you can leverage the world's largest professional network to find top talent and cut your hiring cost by up to 50%.
In 30 minutes, you’ll learn:
• Insights about LinkedIn's presence in MENA and the latest trends in in the market
• 5 tips to improve your personal profile on LinkedIn and use it in the best possible way
• A preview of our recruiting solutions and a demo of the tool
Recording: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=6c5ae2a7e36dba9b5eca8ae724a2ab16
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Do people know what it's like to work in your company?
Are you an employer of choice?
Check out this presentation to learn about:
- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn
Accelerating LinkedIn’s Vision Through InnovationLinkedIn
See what's next for LinkedIn - from a complete redesign of the desktop experience, to smarter messaging and content discovery features, to the future of professional learning. Read more: https://blog.linkedin.com/2016/09/22/accelerating-LinkedIn-vision
Advertising Week Europe 2016: Robert Jan d'Hond, Senior Partner and Head of Europe, Millward Brown Vermeer & Christina Jenkins, Global Director, LinkedIn present Insights 2020 research at the LinkedIn B2B Forum 2016.
LinkedIn’s Most Engaged Marketer 2014 highlights the UK marketers that are using the platform to their best advantage. These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for.
We wanted to see which UK marketers were most engaged on LinkedIn and so, for the second year running, we took the more than 10,000 LinkedIn members in the marketing function at FTSE 100 companies, and looked at a range of indicators of how engaged they are on LinkedIn, beyond simply number of connections.
We looked at metrics including recent growth in new connections, average visits to the site, the number of different parts of LinkedIn.com they engage with, Groups joined, companies followed and social actions such as number of shares, likes and comments.
To find out how you can begin to make more of your professional network in your career, check out these top tips.
Please join us in congratulating your peers who are deriving the most value from LinkedIn in their careers.
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...LinkedIn Europe
Günümüzde, en iyi öğrencileri ve yeni mezun olmuş kişileri işe alabilmek her zamankinden daha önemli hale gelmiştir. Buna rağmen, pek çok şirket modası geçmiş stratejiler ve taktikler kullanmaktadır. Siz de bunlardan biri olmayın. Stratejinizi bugünden değiştirin ve en iyi mezunlarla iletişime geçin.
Bu canlı web yayınında, Emir Ergun ve Genco Orkun Genc öğrencileri işe almayla ilgili size bir tanıtım sunacaklar. Emir ve Genco, Türkiye’de öğrencilerle bağlantı kurma stratejisine öncülük ediyor. Bu ikili, farklı üniversitelerden öğrencilerle bir araya gelip öğrencilerin profil oluşturmasına ve kariyerlerini geliştirmelerine yardımcı olmaktadır.
Bu ücretsiz web yayınında şu başlıklar yer alacaktır:
• LinkedIn stratejisinde öğrenciler nerede duruyor?
• Öğrencileri çekme ve onlarla bağlantı kurma stratejileri
• Emir ve Genco ile Soru-Cevap bölümü
Öğrencileri İşe Almaya giriş yayınına bugün kaydolun!
LinkedIn was in Abu Dhabi for the first time on the 7th of November where we shared great insights about talent pipelining and employer branding.
We were also joined by Mary Pratt, Employer Brand Consultant who shared some insights about what other companies are doing to promote their brand (Slide 69-100)
Build Engage Recruit - How to Build your Talent BrandLinkedIn Europe
Your marketers and sales people think and work entirely differently than they did 10 years ago. Has your approach to hiring also changed?
Your competitors are no longer content to rely on active job seekers. Companies are now able to build their brand online, engage top talent and recruit the most talented people.
In this presentation, we discuss:
- How to build your brand online
- How to engage your audience
- How to recruit top talent
Learn why gender diversity is a business-critical mission at Genpact, and how they conceptualized and executed a Career 2.0 campaign to hire women in mid/senior roles.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/gx_Kd2R
This presentation shares LinkedIn’s latest data and insights about the mindset of the modern traveller.
Practical hints and tips on how to build content to engage the modern traveller and examples showcasing how other Australian brands reach and engage travellers on LinkedIn.
The internet has transformed every industry globally; the travel and hospitality industry is no exception. As modern business and leisure travelers are becoming more demanding, it is critical for your brand to understand the profile of the modern traveler, know where they are and how to engage them at the right time. The widespread adoption of social and digital media have opened up new opportunities for brands to engage and influence modern travelers throughout the entire decision journey.
Learn more as we learn about:
- Profiling the Modern Traveler
- What Influences their Decisions?
- What are they looking for from your brand?
Want to know more about building your brand and engaging your target audience? This presentation covers these topics plus the latest in talent migration trends in Ireland.
Presentatie van Marcel Molenaar, head of marketing solutions bij LinkedIn Benelux over de kracht van Content marketing op LinkedIn: tell it, don't sell it! De presentatie vond plaats tijdens #SocialSessions14 op 19/6/2014 in Amsterdam
Interested in learning more about LinkedIn Career Pages? In this webinar, we'll cover the basics of Career Pages, as well as some more advanced and powerful features. We use real world examples from best in class Career Pages to demonstrate the range of what's possible.
Join LinkedIn’s Erica Benedetto and IDEXX's Heather Jury for this session on actionable ways to use your LinkedIn Career Page to enhance your Talent Brand.
In this free webinar, you’ll learn:
• The Power of Talent Brand: How to position your organization's unique employer value proposition
• The Value of Personalized Content: Customize your page with multiple views to appeal to diverse talent profiles
• Broadening your Career Page Reach : Attract and engage potential applicants at every stage of the candidate journey
Learn more: http://linkd.in/17c1WNO
SourceIn São Paulo: Tendências de Recrutamento Social para as ConsultoriasLinkedIn
Apresentação de James Volpentes - Diretor Sênior do LinkedIn, Segmento de Consultorias, América do Norte, no SourceIn São Paulo, realizado no dia 02 de outubro de 2014. O evento reuniu grandes líderes em atração de talentos para compartilhar insights e tendências de recrutamento social para Consultorias.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Product deep dive with LinkedIn's lead gen forms and matched audiences. Presented by Sudeep Cherian, Director of Product Marketing, LinkedIn Marketing Solutions.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment.
You’ll learn:
- What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of
- How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement
- Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
The New Role of Executives in the Financial Services IndustryLinkedIn
LinkedIn and Hootsuite partnered to develop new research on how technology and social media is transforming the financial services industry.
With trust suffering post GFC, technological disruption has shifted Australian preferences and demand for financial products and services. Customer relationships have become increasingly digital and financial services executives must adapt to compete in the face of digital disruption.
At this exclusive executive event, we shared key insights from the research paper. Including the future role of the executive within the Australian financial services industry.
Through keynotes and panel discussions attendees learnt about:
Digital disruption across FSI in Australia
-The impact of technology on customer expectations
-Social media as a tool to capitalise on disruption
-The role of leaders and executives within FSI
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
Building an engaged employee base helps you retain the great talent you already have and attract new, qualified people to come work for your organization. But how exactly do you do that?
Hear Talent Brand Consultants Natasha Stoeckel & Inez Chan who will teach you how to turn your employees into advocates for your talent brand. You will learn:
- How to promote your brand internally
- How to boost your referrals & social media advocacy
- How to facilitate employee created content, and more.
Employer Branding - get ahead of the curve 2017LinkedIn
Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
Crash course on how you can use LinkedIn for recruiting, sales and marketing. This webcast, we'll give you practical advice on how to use our tools to recruit even more effectively.
You'll learn how to:
Search using the LinkedIn Recruiter platform – a powerful tool that helps you quickly find the right candidate
Promote your job openings to 433+ million professionals on the LinkedIn platform - even on a small budget
Market at scale to effectively source new clients and grow your business
Among today’s world of innovators, disruptors and
entrepreneurs, there is still a core workforce comprising
different generations that are underpinning the future of
the Australian and New Zealand economies. They each
have distinct characteristics, values, ambitions and
attitudes towards work. This mini-guide reveals what is motivating
today’s workforce and what will keep them inspired tomorrow. It shares their skills, experiences, ambitions and where they work
now and who is on their hot list. It also digs into their minds to reveal who they follow, what they read and how they engage when
wanting to move on in their career.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Rise of the Modern Traveller
1. The Rise of the Modern Traveller
Welcome
Lucy Lu
Account Director
Travel Industry
LinkedIn Marketing Solutions
Elisa Koch
Insights Lead
AU & NZ
LinkedIn Marketing Solutions
Arianne Ritz
Account Director
LinkedIn Marketing Solutions
Brendan Haas
Product Consultant
LinkedIn Marketing Solutions
Matt Tindale
Head of Enterprise APAC
LinkedIn Marketing Solutions
2. Agenda
8:30 am - 8:35am
Welcome
8:35 am – 9:20 am
Connecting with
Modern Travellers on
LinkedIn
Profiling the Modern
Traveller on LinkedIn
What influences their
decisions
What are they looking for
from your brand
Customer centric content
9:20m – 9:50am
Fireside Chat
Flight Centre
9:50 am – 10:00 am
2016 LinkedIn
Product Roadmap
Event Conclusion
9. In Australia7.3M+
active monthly unique audience
(nielsen digital ratings monthly, July 2016 Australia )
PEERS
1MM+ posts/wk in Groups
130k/wk Member Posts
NEWS
2MM+ Publishers
LinkedIn Pulse
BRANDS
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
THOUGHT LEADERS
500+ Influencers
They consume 15 x more in feed content than career opportunities.
10. LinkedIn users are actively
in-market for vacations
139
126
105
199
170
108
LinkedIn Twitter Facebook
Vacation Purchased in Past Six Months
Domestic Vacation International Vacation
143
111 113
137
111 111
LinkedIn Twitter Facebook
Vacation Planned in Next Six Months
Domestic Vacation International Vacation
Source: GlobalWebIndex, Q2, 2015 – Q1, 2016 Australia Data (Index Vs. Average Internet User)
11. Australian LinkedIn members are active
business travellers
Australian LinkedIn
business travellers
flying higher than
economy
34%
1 in 2 LinkedIn users
take
3+ business trips per
year
Source: GlobalWebIndex, Q2, 2015 – Q1, 2016
when flying in the last
6 months
12. 51%
% of LinkedIn members in
Australia plan on travelling
internationally in the next six
months
Source: LinkedIn Omnibus Research, August 2016
14. 75%
book flights and hotels
themselves through a
travel agent or the website
directly
(without an assistant)
Source: LinkedIn Internal Research 2016.
15. 34%
have no restrictions on
which hotel or airline, and
they can book through
agents.
Source: LinkedIn Internal Research 2016.
16. Millennial Explorers
highly motivated professionals embracing new found financial freedom
Aspiring graduates and young
professionals who are launching their
career, represent the fastest growing
audience segment on LinkedIn.
LinkedIn Targeting:
Graduates and Entry Professionals who
are individual contributors with no direct
reports and no leadership role, and which
do not require advanced expertise.
Global Members: 29,000,000
AU Members: 598,000
97%More companies followed than the
average LinkedIn Member
Source: LinkedIn Internal Research 2016.
17. Mass Affluent Travellers
Consumers with established financial means prefer to spend their money on a vacation
than on material goods
The mass affluent audience on LinkedIn are
professionals with on average USD$100K in
investable assets. They cover a broad range of
functions and seniorities in their organisation
LinkedIn Targeting:
Mass affluent custom segment that encompasses senior
individual contributors with advanced expertise to director level
executives in large organisations .
Global Member Count: 13,000,000
AU Member Count: 640,000
2.9XMore active than the average
LinkedIn Member
Source: LinkedIn Internal Research 2016.
18. Baby Boomers
Australians who will own 55% of the nation’s private wealth by 2020.
On LinkedIn they are an influential age
group in Australia. While they are set to
leave the paid workforce during the next 4
years, they use LinkedIn as a platform to
stay connected with their professional
passions.
LinkedIn Targeting:
Mass affluent custom segment that encompasses
senior individual contributors with advanced expertise to
director level executives in large organisations .
Global Member Count: 1,620,000
AU Member Count: 55,000+
146
108 101
LinkedIn Twitter Facebook
Top 25% Income Bracket
Australia (Index)
Source: LinkedIn Internal Research 2016.
19. Business Travellers
Australia is a nation of business travellers due to our location away from
the rest of the world
Business travellers on LinkedIn encompasses a
large group of professionals whose role and
function demand frequent domestic and
international travel schedule (FIFOs).
LinkedIn Targeting:
Professionals whose behaviours on LinkedIn indicates they
travel or who have expressed interest in travel.
Global Member Count: 16,000,000
AU Member Count: 775,000
Flew outside of Australia
(Last 12 Months)
65%Flew within Australia
(Last 12 Months)
93%
Source: LinkedIn Internal Research 2016.
20. Active Travel Planners
Consumers who now have a reason to travel
On LinkedIn they are professionals who have
recently had a big life change, which signifies a
reason and ability to make a large purchase,
such as travel.
LinkedIn Targeting:
Professionals who have changed their job or career in the
last 90 days.
Global Member Count: 6,750,000
AU Member Count: 492,000
76%Of members consider a vacation
when they achieve professional
success
Source: LinkedIn Internal Research 2016.
22. 25%
31%
37%
39%
61%
71%
No blackout dates
Extended points expiration dates
Transferrable points
Extra points
Lounge access
Upgrades
Top Factors That Influence Switching Loyalty Programs
LinkedIn users are active participants in
loyalty programs
Travellers on LinkedIn are a member of
a hotel or airline loyalty program9 in 10
Source: LinkedIn Internal Research 2016.
23. Convenience of direct flights is the biggest
influencer when choosing an airline
20%
20%
25%
30%
34%
39%
46%
48%
Comfort
Service
Frequent flyer programs
Schedules
Reliability
Safety
Price
Direct flights
For Business, factors influencing
airline choice
1. Price
For leisure, top 3 factors influencing
airline choice
2. Safety 3. Direct Flights
Source: LinkedIn Internal Research 2016.
24. Convenience of location is the biggest
influencer when choosing a hotel
For business, factors influencing hotel
choice
13%
16%
28%
30%
39%
53%
78%
Reputation
Customer service
Free Wi-Fi
Facilities
Comfort
Price
Location
For leisure, top 3 factors influencing
hotel choice
1. Price 2. Location 3. Comfort
Source: LinkedIn Internal Research 2016.
26. 3.
What are they looking for from your brand
Aligning your services to their needs
27. North America Europe Middle East Asia-Pacific
Destination travel guides Expert advice/reviews Upgrade tips New offerings
APAC LinkedIn members have a preference for
destination content and new offers
Source: LinkedIn Omnibus Research, August 2016
28. Top 5 Planned Destinations by Country
Business or Leisure
Singapore
France
Germany
Malaysia
Thailand
Travelers from Singapore
plan to fly around
South-East Asia
Travelers from Australia
plan to fly around
Asia and Europe
Malaysia
Indonesia
Australia
Thailand
Hong Kong
Travelers from
Hong Kong plan to fly
around North Asia
China
Singapore
Thailand
Australia
Malaysia
UAE
United Kingdom
Malaysia
Canada
Hong Kong
Travelers from India
plan to fly around
UAE and Europe
Source: LinkedIn Omnibus Research, August 2016
29. Australian LinkedIn members prefers upgrade tips
Australia Hong Kong Indonesia India Malaysia Philippines Singapore Thailand
Destination travel guides Expert advice/reviews Upgrade tips New offerings
Source: LinkedIn Omnibus Research, August 2016
30. LinkedIn Trending Content
What travel subject matters are trending on LinkedIn?
Airport bussing company carbridge joins
Aerocare – Aerocare Australia
Canberra airport gears up for start of direct
international flights – The Sydney Morning
Herald
How the internet of things improves air travel
- CIO From IDG
Is your luggage more important than your
life? - ABC News
Source: LinkedIn Internal Data Sep 2016 Trending Content
31. LinkedIn Sponsored Content
What sponsored travel content is trending on LinkedIn?
Source: LinkedIn Internal Data Sep 2016 Trending Sponosred Content
34. Newsfeed
LinkedIn newsfeed is where
members access and share
relevant and timely content
Sponsored Content
Engage your prospects with relevant content in the world’s
only professional feed.
41. 5.
Fireside Chat with
Kimberley Saddington
A marketer’s perspective
Kimberley Saddington
Marketing Manager
Flight Centre Business Travel
Matt Tindale
Head of Enterprise APAC
LinkedIn Marketing Solutions
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45. Audience Matching: Website Retargeting and
Marketing Automation Contact Targeting
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*Q4
46. One-Click Lead Gen
Easily generate high-quality leads from your campaigns, based on a variety of
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47. Affluent business and leisure
travelers care about the same
core concepts, but need
specialized messaging to
engage with based on their
geography
LinkedIn’s data tells us that
an affluent audience of
online professionals is
travel-savvy and interested
in both business and
leisure travel
The modern traveller is
actively seeking and
engaging with relevant
content on the LinkedIn
platform
Implication:
Build relationships with affluent,
empowered travelers where they
invest their time – for business and
leisure
Implication:
Engage the modern traveller by
catering to their motivations with
relevant messaging
Implication:
Provide a mix of content topics in
order to engage the modern
traveller throughout their journey
with the brand
Summary