Here are some key ways that independent labels combat piracy: - Focus on building relationships with fans through social media, live performances, etc. This encourages fans to support the artists directly. - Release music digitally quickly after recording to minimize pre-release piracy. Quick releases satisfy demand legally. - Partner with digital distributors like Tunecore to get music onto streaming platforms like Spotify, helping generate legal streams and sales. - Educate fans about the importance of paying for music to support the artists they love. Fans are more likely to pay when they understand the impact. - Watermark or fingerprint tracks to help identify sources of leaks, helping take legal action against large pirate sites.

1. Seating Plan
Elaine Junior Lemar and Micheal Tyler
Jasmine Luke Chelsie
Jordan
Henry Yan Segun
Ellen
Jovan Elaine Dominic
Keano

2. LESSON Objectives P2:
To understand key targets for improving your exam
answers and how to make progress EACH week.
To understand how you can effectively use evidence
in your answers
How to write an introduction and conclusion that
addresses the exam question

3. WHAT ARE YOU DOING TO ENSURE
THAT YOU GET A C OR ABOVE IN THE
EXAM?
YOU: (BEYOND COMING TO LESSONS)
?
YOUR TEACHERS: (BEYOND TEACHING LESSONS)
PROVIDE READINGS AND BOOKLETS- SEARCHING ARTICLES AND EVIDENCE TO
USE
MARK WEEKLY ANSWERS TO HELP YOU IMPROVE YOUR EXAM PRACTICE
RUN ADDITIONAL INTERVENTION SESSIONS WED AND THURSDAY
SET UP A BLOG WITH ALL LESSON NOTES
SPEND TIME CALLING YOUR PARENTS, TUTORS WORKING WITH YOU AND
MONITORING YOUR PROGRESS
OFFER YOU HELP AND SUPPORT IF YOU ARE WORKING HARD

4. Mock Exam Areas of Weakness
 Answering the question and linking back to it
 Introductions and conclusions
 Examples and evidence and NOT giving
general answers that a non media student
could give.
 Being concise and making a range of points

5. Answering the question set
Explaining my points and evidence and what they mean?
Understanding the key issues in the music industry today and the impact on audiences and companies
Having a conclusion that revisits the question set
20
EAA
Examples and Evidence
20 Lots of them
EGS Specific and detailed
NOT- common sense
Statistics and evidence from many sources (booklet, articles, website)
10 Terminology
EGS Frequent
Confident
Relevant

6. Task
Level 3: Read the examples and rank order them
best to worst. Which are common sense and
which use evidence
Level 4: Mark each one- where are they using
terminology and EVIDENCE. Which is the best
and why?

7. 5mins: Introduction:
What are your case studies- how are they different, what are the key words in the
question that you will explore, what are some key changes in the music industry
that have effected the issues in the question?
USE AS MUCH TERMINOLOGY HERE AS YOU CAN
Pick one of the following questions and write an introduction:
What significance does the continuing development of digital media
technology have for media institutions and audiences?
“Media production is dominated by global institutions, which sell their
products and services to national audiences.” To what extent do you agree
with this statement?
What role does technology play in targeting audiences in the media area
you have studied?

8. NEW DEFINITION CHALLEGE
Fragmented Audiences The way in which texts are not only consumed by
media audiences, but the way media audiences
interact with media text in the digital age (issues of
piracy, technologies, user-distribution/promotion).
Proliferation The most damaging type of piracy. This is when
music is hacked and stolen during the production
stage before the music has been distributed legally.
Convergence Marketing messages are addressed directly to the
customer and/or customers. Direct marketing relies
on being able to address the members of a target
market specifically.
Exchange Refers to a device that has more than one function.
This is where products have ‘converged’ into an all
in one device-egIphone.
Direct marketing The rapid growth. This could apply to content (the
music), hardware or technology in the music
industry
Pre-release piracy Modern audiences are increasingly separated and
may be split into sub groups and consume music in
a more personalised way.

9. FOR PERIOD 4 (in 35)
Set up twitter and follow Ms M

10. Homework
FULL ANSWER: FOR THURSDAY END OF DAY
3 pages minimum,
3 PEES SONY, 3 PEES INDIE LABEL,3 PEEs audiences or
unsigned artists.
INTRODUCTION and CONCLUSION- constant ref to the
question.
What significance does the continuing development of
digital media technology have for media institutions
and audiences?

11. Music: Why Pay When It’s Free?
What do you think about piracy?
Which side of the DEBATE do you fall on?
Level 4: Can you give any evidence to back up
your point? By the end of the lesson I will:
Answer the question above in a tweet Level 3:
To Ms M #media Be able to write a clear PEE to show
understanding of piracy and the impact on
independent and major record labels.
Showing good use of terminology and
evidence.
Level 4:
Be able to debate the role of
piracy/exchange on major and independent
record labels using confident use of
terminology and evidence

12. Piracy- Why Pay When It’s Free?
The illegal downloading and sharing of music that infringes copyright.
The IFPI Digital Music Report 2010 suggested that for every track downloaded
legally there are another 20 that are illegal
TODAYs KEY TERMS P2P file sharing accounts for the largest amount of piracy globally.
There are hundreds of websites that allow consumers to download music
illegally.
P2P P2P files has had a massive impact on the music industry and has meant
that a shift from ownership to access has emerged.
This is the most damaging type of piracy where tracks are
PRE-RELEASE PIRACY leaked weeks before official release.
A new track makes the premium of its revenue at this time
so protection is crucial (half of album sales are in the first
few weeks
SAMPLING EFFECT
?

13. PIRACY ON TRIAL
Group One and Group Four Group Two and Three
Anti-Piracy
Defending Piracy
Consider audiences Consider audiences
Institutions- Majors and Institutions and audiences
Independents
Each team should have
Your litigation team have15mins 1. 2 researchers
To organise your case: to skim read the evidence and highlight
Using the materials you have been given key points
Come up with5key points that
support your argument 2. Person to draw up and organise the key
Each argument MUST be supported by points
evidence or it will admissible in court
1. 1 person constructing an argument ready
to approach the bench-spokesperson

14. Groups
1. Dominic,Chelsie, Tyler, Lemar,
2. Junior,Jasmine, Elaine, Luke,
3. Keano, Alex,Segun, Henry
4. Jordan, Yan, Ellen, Jovan, Micheal

15. The Piracy Debate Challenge
Pros of digital music Cons of digital music

16. SONY EVIDENCE TO USE FOR PIRACY
HOT TIPS for the exam– you will need to research and follow these up.

17. Sony’s way to maintain dominance/ combat piracy
360 degree deals- Signed Beyonce
New contracts that artists sign to that mean that the record label
take a cut of all music related profits including live shows and
agree to promote other Sony products- becoming part of the
Sony Brand.
Beyonce
Sony Music
Sony TV Sony Mobile
apperance on I am Sasha Fierce
Xfactor and US pre-loaded onto
Idol to promote Sony Xperia
latest single handsets
Sony Gaming
Singstar for PS2
Download tracks
From I Am Sasha
Fierce

18. Sonys way to combat piracy
Supporting the music matters campaign
Supporting the legal distribution of music with
music matters and Pro Music
Shift from ownership to access
Industry=money
Audiences= free access to wide range of
music
Streaming services which are legal and
ad based such as:
Spotify
We7
Deezer
Last FM

19. Sonys way to combat piracy
Subscription Services

20. How does your Independent
Label COMBAT piracy?

21. This along with your
homework and attendance on By the end of the lesson I will:
Thursday will make up your Level 3:
progress mark for this week. Be able to write a clear PEE to show
understanding of piracy and the impact on
independent and major record labels.
Showing good use of terminology and
Tweet ( a concise an evidence.
summative point) a PEE using Level 4:
the terms we have been Be able to debate the role of
piracy/exchange on major and independent
introduced to today and at least record labels using confident use of
terminology and evidence
ONE piece of EVIDENCE we have
discussed.