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Student handout

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Student handout

  1. 1. AREAS to CoverMarketing and PromotionTargeting AudiencesProductionLessons left 2
  2. 2. G322 Music Industry Exam Preparation EXAM AREA: MARKETING AND PROMOTION Practice question to do at the end of the lesson: To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
  3. 3. Level 3-define Level 4-add example alsoConsumptionSynergyCross MediaPromotionProliferationOwnershipConvergenceSampling effect
  4. 4. Piracy Re-CapWrite a PEE about how SONY combat piracyP One way that Sony have tried to combat the negative effects of piracy is byEE This allows them to
  5. 5. G322 Music Industry Exam Preparation To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? Production What are theThis is VITAL traditional ways ofTo record marketing music artist?companies Marketing/Promotionparticular major and Targeting Audiences What are the ways thatlabels new technology/digitalWho may spend media has effectedhuge budgets on marketing andmarketing artists Distribution promotion? Consumption/Exchange
  6. 6. Marketing and Promotion Traditional Marketing New technology/digital/social network marketing What are the traditional ways of What are the ways that new marketing music artist? technology/digital media has effected marketing and promotion
  7. 7. Contemporary Marketing Strategies AIMPROBLEMSOLUTION
  8. 8. Level 3: Questions to PracticeDiscuss how the labels you have studied appeal to their target audiences?How far has technology changed the way that music is marketed andpromoted for the companies that you have studied.What are the positive and negative effects of new technology for the labelsand audiences you have studied?How does the type of record label effect the products that are produced andmarketed with the labels you have studied.

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