This document discusses the music industry and is organized into three main sections: production, distribution, and marketing/promotion. It examines the different aspects of the industry and how piracy has impacted various parts of the business model. Strategies for combating piracy are also mentioned.

1. Production Distribution Marketing and Promotion-targeting audiences
Examples/Evidence Examples/Evidence Examples/Evidence
How are they effected by piracy? How do they Sony Music: Subsidiary labels and artists signed
fight piracy?
Type of Label:
Market Share:

2. Vertical and Horizontal Integration Synergy with other companies Consumption and hardware