Jonathan Shakhovskoy: Digital R&D in the Arts Annual Forum
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Jonathan Shakhovskoy, the co-founder of the Script, a music and content agency, share their learnings from being one of the first projects funded through the Digital R&D Fund. This presentation was delivered at the Digital R&D in the Arts Annual Forum at Vinopolis on 3 July 2014. For more information, visit: http://www.nesta.org.uk/event/digital-rd-arts-annual-forum
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Orfium is a music social network and digital rights management platform that aims to address problems in the music industry such as fragmented rights and limited monetization options for artists. It provides a single upload portal for all digital revenue services, including social networking, direct uploads, unlimited free hosting, and an 80% revenue split. This is significantly higher than competitors. Orfium seeks to build partnerships and unlock new revenue streams like remix monetization to provide more value to artists.
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Impact partnerships bring together organizations from different sectors like government, corporations, non-profits to tackle complex social problems. They follow a process of discovery and design, engagement, delivery, and amplifying lessons learned. Impact partnerships can develop new solutions at scale and improve how government partners with other sectors to address key issues. Examples provided demonstrate how impact partnerships have addressed challenges like urban drone use and developing projects to support an inclusive economy.
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Nesta is a UK-based global innovation foundation that aims to help individuals, organizations, and governments make more informed decisions about skills and jobs. It does this through three approaches: Open Jobs Data, which uses data and machine learning to provide labor market insights; Open Jobs Pilots, which partners with stakeholders on data-driven solutions; and Open Jobs Policy, which advocates for more open data-informed policies. Nesta was established in 1998 and has over 200 staff working on challenges like an aging population, public services, and changing job markets.
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This document provides an agenda and background information for a stakeholder event called "Realising the Value". The event aims to empower people and communities to take a more active role in managing their health and care. It will include workshops on understanding value, desired behavioral changes, prioritizing approaches, and how the system can better support individuals and communities. The program seeks to demonstrate the impact of person-centered approaches, develop tools to support implementation, and provide recommendations to enable the healthcare system to work more collaboratively with patients and communities.
Realising the Value Stakeholder Event -Workshop: How does the system support
Workshop D - How does the system support communities/individuals and how could it do it better?
The levers and drivers that national bodies put in place and how these are used locally have a significant impact on working in partnership with communities and patients. These levers and drivers include regulation, targets, outcomes measures, financial flows, annual contracting cycles, clinical standards, workforce training and revalidation etc.
This workshop will draw upon your experience and evidence to address two questions:
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What is the best blend of approaches to support commissioners and providers locally to harness the energy of patients and communities
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Hear an update from Newcastle’s Health Economics team on interim findings from their evidence review of person and community centred care before participating in discussions to help develop criteria for prioritising which approaches the rest of the programme will ‘deep dive’ into. Criteria will be be evidence driven but also take into account ensuring a good mix of approaches and practice / grey evidence submitted to the consortium.
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Participants will be shown how the Behavioural Insights Team approach projects in terms of targeting specific behaviours to change. Participants will then work together to do just this for the Realising the Value programme, thinking about what changes they would like to see amongst people, patients and practitioners. This will help form outcome measures for the RtV programme and will give participants a new way of thinking about making tangible change happen in their own organisations.
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This document discusses different frameworks for articulating and measuring value in the nonprofit sector, including economic, outcome-based, and health and well-being frameworks. It notes a need to also consider quality of life and population health impacts. The document then introduces the Voluntary Voices value framework paper, which proposes measuring public value, social value as assessed by social return on investment, and measured well-being. Finally, it includes an exercise where participants identify personal and organizational values and discuss justifying evidence.
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Jonathan Shakhovskoy: Digital R&D in the Arts Annual Forum
- 2. Project Overview Key Question: Are mobile apps a viable format for music distribution? Key areas of investigation: 1. Consumer desire 2. Cost of production 3. Royalty models 4. Chart eligibility 5. Distribution issues 6. Creative opportunities
- 3. Why This Project? Addressing falling revenues is a major music industry challenge Multiple stakeholders and multiple obstacles It’s a Commercial and a Creative question Business models, consumer desire, artistic fit, break even point Royalty Agreements and Distribution Are Factors Royalty models and points of sale are cited as a major obstacles Music Artist - App Developer collaboration is newStreamline development processes and explore creative opportunities Implications for wider arts sector Reducing cost of production could open this format to the wider arts sector
- 4. Why Hasn’t This Been Done Before? 1. Music format innovation was Apple’s job 2. Music industry the first to be hit by digital piracy problems so are risk averse 3. Multiple stakeholders often at odds with each other Artists Music Publishers Record Labels Digital Music Distributors Royalty Collection Societies It’s complicated, and without a guaranteed positive outcome Stakeholders
- 5. Wider Arts Sector Benefit 1. A rich and compelling experience for many art forms, but are expensive to build with quality. 2. A reduction in production costs could pave the way for use by musicians, fine artists, photographers etc 3. Less prone to piracy than mobile websites so could offer a more “privileged” digital experience of an artist’s work. 4. The format could provide a unique consumer experience driving higher revenues and disrupting existing business models.
- 6. Key Challenges 1. Stakeholders with no commercial imperative to innovate 2. Music rights holders beholden to digital distributors for format innovation 3. Significant amount of music law knowledge required 4. Difference of opinion amongst stakeholders on interpretation of some points of royalty agreements 5. Music artists generally know nothing about app development
- 7. Learnings To Date 1. Consumers desire is definitely there. 2. Music publishers are making full adoption difficult. 3. A music artist with two apps on his phone can produce some brilliant app concepts. 4. We made the world’s first chart eligible album-app, so chart eligibility is possible. 5. Cost of production can be reduced, though cross-platform costs remain a stumbling block. 6. Full adoption will require a concerted effort especially from technology stakeholders.
- 8. Please discover Francois & The Atlas Mountains “Piano Ombre” LP / CD / MP3 & innovative Album-app for iOS Available on the Apple App-Store