The primary audience for the film The Decent would be females aged 15-25, as they are likely to have free time to watch films and not have other priorities like family. They would likely have disposable income as students or workers with part-time jobs. Their socioeconomic status would be category E or lower-middle class with parents in categories C1-C2. A secondary audience would be males aged 15-25 attracted by the horror genre and sex appeal of an all-female cast, with similar socioeconomic backgrounds ranging from lower to middle class. An additional audience would be adventurous individuals aged 25-35 who enjoy extreme sports portrayed in the film, likely having careers in middle class statuses C1-C

1. The Primary audience for The Decent would be females
aged 15-25 because they are more likely to have time to
watch a film. They would be in the pre family stage so
they are unlikely to have other important priorities. They
are also likely to have the disposableincome to spend
on a watching a film.
This age range is likely to fall into the E category as they
are likely to be students and if they have a job it will be
part time and because of this they gain a lower Socio
economic ranking. This means money may be influenced
by their parent’s income. The background for the woman
watching this film is likely to have parents working in the
C1 or C2 level.
Rubicam
The primary audience would fit into
mainstream according to rubicam’s
theory. This is because the
audience are young students and
unlikely to have a lot of money
ruling the others out.
This audience could also be
reformers as the woman watching
this may want to change the
representation of women, being
one themselves.

2. There is an additional type of
audience who may watch the
Descent.This is audience is
adventurous and sporty. They
would watch this film as they can
relate to it because of the
extreme sports portrayed in the
film.
They are likely to be aged 25-35
as this is an appropriate age to
be carrying out these types of
activities.
They may not have a family so
they would have disposable
income to spend on it.
They would probably have a
social economic ranking of C1 or
C2 because extreme sports are
costly so they would have to have
a good job in order to be able to
carry to these activities.
This audience fits into the
Aspirers because they are
likely to have a job to pay for
their lifestyle.They may also
be aspiring to get further in
life or their career.
They would be Dinky’s
because they probably do
not have kids yet and have a
double income from a
spouse.

3. The secondary audience is the
same age, 15-25 but male. This
audience would be intrigued to
watch a horror movie as well as
the all female cast. The sex
appeal of the film would have
been purposelyadded for this
audience.
Their socio economic grade
would be the same as primary
because of their age. They would
be in the E category as they are
probably students with part time
jobs.
Unlike primary their background
may be more varied. Parents
could have a socio economic
rank from C2-E because the sex
appeal in the film would appeal to
most males.
Rubicam
This audience is individual
because they are likely to stray
away from what most are doing but
still are somewhat mainstream.
They would also be considered
Yuppies because of their age as
well as them being agile and
mobile.Yuppies may also be
starting a career making this age
group fit into this category.