This document discusses three potential target audiences for horror films: 1) Young people aged 15-25 who enjoy being scared by horror films across genres like slasher and zombie films as well as gore. They would be unemployed students relying on parental or scholarship income. 2) Independent women aged 15-25 who are fans of films like The Descent due to the all-female cast. They enjoy watching horrors to scream and be dramatic and watch DVDs and other media. 3) Fans aged 20-30 of extreme sports who enjoy putting themselves at risk. They would likely have jobs in extreme sports or businesses to afford the expensive hobbies and fall in the C1 or C2 social classes

1. This would be the primary audience for most
horror films. These people love horror films and
love to be scarred. They like any horror genre
like slasher, zombies and also lot and lot of gore.
These people would fall in the age range of 15-
25 due to the fact that most young people
watch horrors in the cinemas but people over
this age like 35+ wouldn't’t see these in the
cinemas they would be in a theater. The gender
of these types of films would be male and
female but in films like The Descent would be
male due to the fact that it a all female cast. The
social grade would be a E due to the fact that
they would be unemployed because they are
studying. Their parents might be giving them
their income or if they have a bursary they could
get money that way.
Primary

2. These people would be strong independent women. These
people would watch films like The Descent because of the
all female cast. These people are geeks of films and like
horrors because they can scream and be over dramatic.
They also like to watch DVD and other media to watch
horrors. They range from the age of 15-25 and be in the
social grouping of a grade of E due to the fact that they are
unemployed because they are studying and are living with
parents, unless they are 20+. Again they could get income
from either parents or bursary.
Secondary

3. These movie fans
would be fans who like
extreme sports and
putting themselves at
risk. Their age would
range from 20-30 due
to the fact that I don’t
feel a 18+ would like
to do extreme sports
but they might not be
able to afford it they
might like to watch it.
Extreme sport movie
fans would fall into he
category of C1 and C2
because I feel people
that do extreme sport
do this for either a job
or business, also these
sports are quite
expensive so you
would need a job as
well.
Additional
The gender of this would be male and female due to the fact that
both genders do extreme sports.