The audience for the media product is teens and adults aged 15+ from demographics A, B, and C1, which include higher-level workers such as managers, bankers, and lawyers as well as middle-level workers like teachers and nurses. The storyline contains harsh and disturbing elements that would upset young children. The art style uses mystery and ambiguity that could confuse younger audiences. The target audience would relate to the middle-class family in the film and find the genre interesting due to their similar socioeconomic status. Residents of South England may also be interested in seeing their local area featured. The example character Jenny, a 28-year-old teacher, fits the target profile through her interests and lifestyle.