2. BEBO- Audience Theory
This is Kelly Clarksons Bebo page. Bebo was This page tells her audience information
created before Facebook and therefore a about Kelly Clarkson with her newest
starting point to communicate with fans. releases.
On the left hand column there The picture used is based on her new
is some information about how album, this is one way how artists
many fans she has on one promote their new material.
social networking site alone.
3. Myspace- Audience Theory
This Myspace. Before Facebook was created The top row has 5 different columns
this was the number one social networking which shows all of Kellys material
site along with Bebo. and the events she attends.
Again the artist has used her Kelly has also put
latest album as her profile Myspace also allows artists to her official website
picture. communicate with their fans. An onto this page so
example of this is when Kelly talks fans are able to see
about her new album and where to this link and
find it. navigate away from
this page.
4. Facebook- Audience Theory
The profile picture
used is her current
album. Artists use
this as their profile
picture to promote
their album and so
more people hear
about it.
This shows a post where
‘Kelly has shared a link with
her fans. It tells fans what
she is up to and updates
This is Kelly Clarksons Facebook page.
fans on Kellys day to day
Facebook is a social networking site
life.
which is very popular. The ‘like’ button allows users of
Facebook to like the artists
page, and therefore this is
equivalent to one fan.
This shows which
friends of mine on
facebook have listened
to songs by the artist
using ‘Spotify’.
5. Facebook- Audience Theory
This is another example of Kelly Clarkson
interacting with her fans as she is
promoting her tour, where fans are able to
like it, and comment on this post. Aswell as
this fans are also able to share the link to
other pages.
This is an easier way for fans
This bar allows the fans to view her to be able to relate to Kelly
photos, look at her events Kelly is and support her as an artist.
attending and even her own merchandise.
6. Twitter- Audience Theory
The bar at the top shows
information about the artist
along with her
followers, people who
follow Kelly and how many
tweets she has posted.
Artists also promote their
websites on this site, as
well as posting pictures
allowing fans to see what
their favourite artist is up
to.
One of the newest ways artists use Artists like this concept
to interact with their fans is by Artists are able to ‘tweet’ what
of allowing to ‘follow’
using social networking site they are doing and are able to
fans as they like to
‘Twitter’. follow fans and fans are able to
show that they care
follow them.
about what their fans
do for them.
