Social media has both benefits and challenges for celebrities in the film industry. It allows for easy promotion of projects and direct engagement with fans, but also comes with risks of embarrassing content going viral, leaks of private information, and cyberbullying. While social media popularity can lead to new opportunities, it also brings pressure to constantly present oneself positively and risks of harming one's reputation or career from impulsive online behavior. Proper management of social media is important to maximize its advantages while mitigating disadvantages for those in the public eye.

1. By: Ivy Li, Rufaro Chikwanda, Hayley Koop,
and Virginie Ulysse

2. IL

3. Past, Present, Future Issues. Challenges and Solutions with
Social Media
 Celebrities from the 80s/90s
 Musicians
 Actors/Actresses
 Athletes
IL

4. Social Media Then and Now
VU

5.  Back in the 1980s and 1990s relationship between fans
and celebrities was non-existent
 Fans relied on televisions shows, magazines, red carpet
events or press conference to get updates on celebrities
 Relationship has become a two way street
 Sites like Facebook, Twitter, Instagram, and Tumblr
brought celebrities closer to their fans
VU

6.  Celebrities shared only the basics about themselves
 Private lives were more private and respected
 Celebrities had less pressure about their lives
 They lived somewhat a more normal life
 Less pressure to compete with fellow peers
 No need to worry about Twitter or Facebook accounts
 Life was simpler, with different kind of challenges
VU

7.  Relationship with fans were not as close
 Not many opportunities to address fans directly
 Promoted their brand mainly through agents
 Fans didn’t know the celebrities really well
 Close contact was made through main events
 No access to fans for opinions or updates
 Relationship with fans was strictly business
VU

8.  Celebrities have little or no privacy
 Pictures can be taken from anywhere , by anyone
 Celebrities have a hard time being themselves
 Their lives are more exposed
 More risk of creating anti-fans
 Rumors are spread rapidly and often become true
 Career can be compromise based on interaction
VU

9.  Much more opportunity to promote their brand
 They are closer to their fans more than ever before
 The fans get updates directly from celebrities
 Celebrities treat fans more like their friends
 They get second chances when at fault
 Uses social media at their advantage
 Make the best at of every opportunity
VU
YouTube
Video

10.  Michael Jackson had an interesting relationship with his fans, one
that was built mainly through press conferences and TV
appearances. Despite the controversy about the child molestation
accusations that he faced, his fans always stood by him.
 Michael Jackson did not use Facebook or Twitter as an opportunity
to express himself like many other celebrities today
 Since Michael Jackson’s death, he still has a great presence on
Facebook from his fans creating fan pages; so does Whitney
Houston

VU
Social
Media
Lesson

11.  Michael Jackson had a very close relationship with his fans,
but it wasn’t built through today’s social media. Unlike Lady
Gaga who keeps herself up-to-date about album releases and
tours it makes such a great difference on how she stays
connected to her fans through Facebook and Twitter
 It ‘s a smart way for her to build her brands
 It also give fans a sense of belonging
VU
Celebrity
Branding

12.  Madonna had a different kind of relationship with her
fans. One that wasn’t as close as Michael Jackson’s, but
she still managed to have few loyal ones before social
media became so influential on her career. We can call
that relationship a little strange
 Because she is unpredictable, that relationship between
her and her fans changes
VU
Video

13.  Some celebrities seem to be doing just fine in doing that
while others are strictly business
 Celebrities need to put their emotions aside before a tweet
 Be careful not to damage their own reputation
 Social media can be used to make or break a career
 Some tweets lift the spirit or destroy it
 Fans reach out to celebrities when tragedy strikes and vice-
versa
VU

14.  Today celebrities have an advantage that celebrities in the past
didn’t have
 Lady Gaga for instance tweets at least once a day
 Justin Bieber tweets an average of 13.5 a day
 Katy Perry tweets 3.4 per day
 Rihanna tweets at least 5 times a day
 That is their opportunity to share about their location
 What their doing, or events, and even their emotions
VU

15.  Fans are considered friends to the celebrities
 Social media brings celebrities and fans together
 Celebrities are often used to represent a specific brand
 That creates better attraction to the product
 Celebrities can be viewed as role models
 Celebrities/fan relationship has reach a new level
 Celebrities hosted live chats from hospital bed
VU

16.  Celebrities are asked to attend big events with fans
 Celebrities like : Selina Gomez, Demi Levato, Katy Perry, Jason
Derulo, Dwane Wade are known as “prom crashers”
 New sites are added to build stronger relationships
 Taylor Swift used “Google+ Hangout” to interact with fans
 Good relationship with fans is important for celebrities’ career
 Social media is used to repair broken relationship with fans
VU

17. Connection is needed
for celebrities and their
Fans. It is more profitable
for them and keeps them
on the top of the list. Fans
have more power than
they think.
VU

18. While some celebrities enjoy chatting , or updating fans,
others like Halle Berry and Jennifer Garner are pleading and
asking for protection because some fans are posing next to
paparazzi and stalking kids because of their celebrity
parents. These kind of situations make you want to ask,
what is the future of celebrities in social media?
VU
Paparazzi
and
Celebrity’s
Kids

19. HK

20.  From Twitter to Instagram, Facebook to YouTube,
musicians attract more and more fans.
 Seems like they have it easy, from being on
Twitter with millions of followers and being on
YouTube with millions of subscribers.
 Musicians get all the attention that they want
and from what?
HK

21.  Keeping their fans and viewers happy by
connecting through social media.
 Social media has many advantages as it helps
create or even continue to build a musicians
brand.
HK

22. HK

23.  Justin Bieber was found on
YouTube from a family video
that was uploaded and seen by
so many viewers.
 He then decided to upload
more videos in 2007 of him
singing which caught the
attention of musicians Usher
Raymond and Justin Timberlake.
 Both Usher and Justin were
fighting over this 14 year old
that had an amazing voice.
HK

24.  Usher signed Bieber
to Braun Media Group
and then to Island
Records.
 Just from that, Bieber
went on to making
millions and had
millions of fans and
followers.
HK
Here’s Justin Bieber Singing Cry
Me A River by Justin Timberlake:
https://www.youtube.com/watc
h?v=ZO1rLvvQabM

25. HK
Justin Bieber’s Song Confident ft.
Chance The Rapper:
https://www.youtube.com/watch
?v=47YClVMlthI.

26.  Another musician was
Carly Rae Jepsen, who
was on Canadian idol in
2007 and after
independently released
an album “Tug of war”
through MapleMusic
Records in 2008.
 In 2011 she had recorded
some songs on Canadian
label 604 Records where
she made her hit single
“call me maybe”.
HK
Carly Rae Jepsen’s audition on
Canadian Idol:
https://www.youtube.com/watch
?v=V458He7UYSM

27.  Because of that she became
known in Canada as a pop
singer but with pop singer Justin
Bieber, he referred her to his
manager which then got her
into a U.S record company.
 She then had 4 million views on
her hit single, where it also
reached number one spot on
the U.S and Canadian Billboards.
 From there and now Carly has
made great songs that has got
her millions of fans and
followers that love her music.
HK
Carly Rae Jepsen’s Hit Single “Call Me
Maybe”:
https://www.youtube.com/watch?v=f
WNaR-rxAic
Carly Rae Jepsen’s Song “Tug a War”:
https://www.youtube.com/watch?v=5
IoedEgydRo

28.  On YouTube, musicians show new music to blog videos; it all
just depends on what they say on these blogs that could
potentially hurt them.
 Being a musician we only think of the advantages and forget
to remind ourselves to watch out for the disadvantages.
 With being a musician you have the paparazzi following you,
or making up rumors, the money that makes you feel like you
are in control, and having millions of fans that boost your
confidence.
 Having all of those could be potentially dangerous to you and
others.
HK

29. HK

30.  Bieber started out making millions
and told people on the Ellen show
that money will not make him
“cocky” or go over board and get to
his heard and that he will only stay
confident when making his music.
 But that all changed when recently
Bieber had gotten into fights with
paparazzi, or outside of clubs and
getting arrested for D.U.I.
 It all had changed just like that and
started falling down on to what he
would do next.
HK
Justin Bieber Miami Arrest update &
Family speaks out:
https://www.youtube.com/watch?v=
_6aV40CG-30

31.  His attitude towards things was
all about that he had control and
could buy people.
 Bieber came into the music
world at such a young age he
didn’t really understand how it
would control his or how it
would change him.
 Now that he’s had a few years
with all this money it’s as if he
feels he can’t be touched by
anyone and that rules don’t
apply to him.
HK
Justin Beiber’s deposition:
https://www.youtube.com/watch
?v=emsLrZg160s

32.  Jepsen on the other hand
was older when she started
in the music career and
knew how to control herself
and not let the fame and
money go to her head.
 The only disadvantage is
that we haven’t heard any
new music from Jepsen.
HK

33.  With time musicians sometimes change an attitude and
style but also grow up if still young.
 They always want to try something new, something to
change up from what the media already expects.
 Whether as a musician they’ve been in a rough spot in
the past or just want to be seen differently.
 With that, things on social media could change and we
may start getting new apps that bring us even closer to
our musicians and help us connect with them.
 Maybe there will be something better then Facebook,
Twitter and YouTube.
HK

34.  Justin Biebers future could be better for him, only if he grows up and
smartens up his act. The thing that’s hurting him the most right now is his
bad attitude. If he loses that in the future he will already be progressing
into a better him. Maybe once he changes the attitude, he will get better
things said in the social media. He needs to maybe connect more with
fans and on the social media that can help him and his reputation.
 Carly Rae Jepsen hasn’t made much music recently so hopefully she starts
making some more for her to not lose her fans and just keep building.
Jepsen is 28 years old today so future songs may start to change into a
different style. If she stays active on social media, her fan base won’t
decline as much
 Both musicians just need to keep fans updated and connect with them in
a way that is simple and easy for them. Social media has grown already so
much that I know there will be more to come and could make this
possible.
HK

35.  In the future we will have much more than now with all these
new apps and social media going around and still being
created but will it be safe for us or the musicians.
 Recently I had heard about a new app on Itunes that is called
“GPS Phone Tracker - Locate Anyone For Free” which is kind of
scary for anyone including musicians. With musicians they
always have a fan that will want to do anything to find them,
see them or meet them. Having this app could maybe even be
more updated within the future and could be dangerous.
 Another disadvantage within the future is if any musician
such as Justin Bieber, stop making music his fan base would
drop and there would also be very angry fans.
HK

36. RC

37.  Easier to promote films & documentaries
 Post previews to upcoming projects
 Direct interaction with fans
 Instant feedback
 Reach millions of people at once
 Can deny or clarify media rumours
 Can do fan contests for meet and greets
RC

38.  Good use of social media can lead to employment
opportunities
 New opportunities such as "social film"
Defined as: “a genre of filmmaking that enables
individuals to interact with and contribute to the
production of films via social media”-(Hollywood
Reporter)
 Unlike YouTube, users contribute to final product before
it is completed
 Anyone from any part of the world can partake
 Participants may build on their talent & discover new
talents
RC
Social Media and
Hollywood Film

39.  Actors can give advice to young aspiring actors
 They can bring awareness to their charities
 Social media popularity may mean more
endorsements
 More income for the actor/actress, more revenue
for companies
 Companies such as Adly research and help to
match brands with celebrities based on their
social media presence
RC

40.  Olga Safari landed a job in 2013 after the tabloids
went crazy comparing her to Anne Hathaway and
how much they looked alike
 Hollywood producers paid attention to her social
media popularity
 She got a role in a movie called Bug Out which
was released in 2013 and opened doors to other
roles
 She gained more fans, who would not have
known her if it weren’t for social media
RC

41.  Oscar winner Lupita Nyong’o wore Clarins lip
balm to the 2014 Oscars
 #lupitalipbalm started trending on Twitter during
the live show
 The same night the lip balm sold out nationwide
 Fans tweeted the company asking for more of the
lip balm
 Clarins had to order more stock from Paris
 The unexpected publicity shocked and pleased
Clarins
RC

42.  Films can be leaked & shared much faster on social
media
 Actors/Actresses are much more prone to
cyberbullying
 Embarrassing & unflattering photos can be shared
much faster
 Gossip & rumours spread more quickly
 Lack of social media presence may lower job
opportunities and cause a disconnect with fans
 Hard to control fake accounts
RC

43.  Fake posts from hackers may negatively affect
reputation
 Fans can be very critical & judgemental of personal
posts
 It can be emotionally draining being judged all the time
 Posting things in the heat of the moment may be
damaging to career
 Even when a post is deleted, screenshots of the post
will remain in cyberspace forever
 Harder to maintain privacy
RC

44.  Amanda Bynes was on an involuntary psychiatric hold due to
her bizarre behaviour which she shared on social media
 She portrayed herself negatively & many began to question
her sanity
 She purposely insulted people and was unapologetic
 To some, this seemed like a cry for help which she eventually
got
RC

45.  Actor Alec Baldwin is known for his twitter rants
which have got him in trouble numerous times
 He has been called homophobic and racist
because of his posts
 He claimed to have fired his publicist which may
explain his unguided posts
 Lost his job at MSNBC because of his outbursts
 His apologies afterwards were deemed insincere
RC

46.  Charlie Sheen popularized the hashtag #tigerblood &
#winning during a twitter rant against producers of his
TV show 2 And a Half Men
 He offended his co-workers on the show
 His lack of professionalism made people see him in a
new light
 He ultimately lost his job as the lead character on the
show
 He continued to insult his replacement Ashton Kutcher
 Charlie Sheen is a good example of what not to do on
social media
RC

47.  Young actors discuss social media
 Young Hollywood actors have different preferences on which
form of social media to make more posts on
 Some only prefer to read feedback from fans without posting
much
 Others prefer posting constant updates of their day to day
lives
RC

48.  There will need to be tougher laws for fake
accounts & cyberbullying
 Actors will need to be more careful about what
they post on social media
 Movie/TV Show promotions will become more
digitally based
 Fans will interact with their favorite actors more
and share opinions about their roles
RC

49.  News outlets and blogs will use celebrity social
media more as news sources
 Actors will need more tech savvy publicists to
help manage their accounts
 Public relations companies will gain more clients
as time goes by
 Producers/ talent scouts will rely more on social
media status & activity when considering
individuals for roles
RC

50.  For future success, actors/actresses and other
celebrities will need to:
• Be more interactive
• Captivating
• Post sharable links
• Be reliable
• Be consistent with posts
• Be honest and sincere
RC

51. IL

52. Present
• Communicate with people in
their lives-fans, friends, and
family
• Mentorship
• Self promotion and building
their personal brand
Future
• Improve image of Professional
Sports
• Humanize professional athletes
• Build genuine and authentic
relationships among athletes
and fan communities.
IL
Social
Media and
Building
Brand
Athletes
and Social
Media

53. Challenges Solutions
 Posting inappropriate
photos
 Using Profanity
 Not thinking before posting
 Strict professional sport
policies
 Public and private moves
exposed by the internet
 Be smart
 Be careful
 Know what to keep to
yourself, and what to post
 Watch your language
IL
When Social
Media gets
Athletes in
Trouble
Disciplinary
Action and
Regulations on
Professional
Sports

54. Present and Future
• Publicity and money
• Role model
• Sexualizing-encouraging them to prioritize sex appeal over
strength
• Alienate viewers
• Impede feminist movement
• Media coverage far less than men
IL
Women
and
Sports

55. Challenges Solutions
• Stereotypes
• Fight for equality
• Sexist social norms
• Discrimination
• Degrade achievements
and self-esteem
• Improve health
• Create new identities
• Venture into male-
dominated areas
• Accepting media’s actions
IL

56.  Became famous and accumulated social
status through her appearance
 Satisfactory tennis player
 Made millions from endorsements
 Cast in a music video (Enrique Iglesias) “Escape”
 New opportunities. Former professional tennis
player tuned model
IL

57. Present
• Promote big rivalries
• Trade rumours
• Accomplishments
• Communication
• Socialization
IL
Future
• Up and coming stars.-Draft
picks
• Influence others
• Publicity
Social
Media
Tips
Dos and
Donts

58. Challenges Solutions
• NBA rules and policies
 No tweeting 45 min
before and after or they
will get fined $7500
• Language
• Inappropriate pictures or
messages
• Follow the policies
• Utilize social media to gain
popularity
• Take responsibility and
accountability
IL

59. Present
 Over 10 million followers on
Twitter-LeBron has nearly 5
times as many followers as Nike
 Highlight his passion for the
sport
 Influence
Future
 Self Branding
• Commercials
 Increase value of sponsorship
 Spokesman
Challenges
 Loose focus
 Personal life privacy
Solutions
 Prioritize
 Keep certain information to
yourself
IL
ESPN
decision

60. Present
 Up-to-date trade rumours
 Team schedules
 Condition of players injuries
 Communication
Future
 Promote personal cause – charity
 Keeping relevant
 Recruiting possible players
 Gather fans to communicate
online through chats
IL

61. Challenges Solutions
 Pictures or messages being
leaked
 Inappropriate tweets involving
hate, racism, and sexism
 Expose organization to
potential backlash
 Keep to yourself
 Follow policies given by the
team
 Hiring social media
coordinators to handle
accounts
IL

62. Present
 Statistics
 Up-to-date health
 Role model
Future
 Influence players
 Endorsement and promotions of
products
Challenges
 Pressure to stay focused
 Overload of media attention
 Privacy
Solutions
 Stay positive
 Keep personal life personal
IL

63. Present
 Sponsors
 Unifies fans
 Promotion of events – FIFA World Cup
 @MLS offers contests, promotions, and
news
 Behind the scenes exclusive photos and
videos
 YouTube Channel
Future
 Spread to other cultures
 Aggressive pursuit of social media
• Publishing great content
• Active engagement
IL
Managing
MLS in Social
Media

64. Challenges Solutions
 Life on and off the field
 A lot of territory to cover
 Use of profanity
 Threats and racist tweets
• Fines
 Know your surroundings
 Only post information that
will benefit your career
 Be careful what you share
IL

65. Present
 Popularized the sport
 Modeling
 Interacting with fans
Future
 Commercials
 Spokesman
 Spreading knowledge to the
public about important topics he
cares about
Challenges
 Privacy
 Tabloids
Solutions
 Focus on the good, never
the bad
 Knowing family is first –
important
IL
Beckham
and
Social
Media

66. Present
 Connecting with fans, family,
and friends
 Branding apparel
 LPGA & PGA media coverage
 On-demand video highlights
from tournaments
 Sharing their experience
Future
 Marketing products
 Incorporate organizers, fans,
and athletes
IL
Golf and
Social Media

67. Challenges Solutions
 Perceptions of the sport = slow
start to social media
 Individuals have their own social
media account, but no social
network linking other golfers
 Individual athlete sport vs teams
 New opportunities to portray the
sport
 Be open to start social
networking with other athletes
 Hire a professional company to
help with social media
IL

68. Present
 Doesn’t use social media actively
 Reputation impacted from knowledge
of his affairs through the news
 Communication
 Sponsors
Future
 Start engaging with his fans
 Learn to adapt to the future of
technology
Challenges
 Scandals
 Privacy
 Endorsements being dropped
 Rumours
 In the spotlight – watching his every
move
Solutions
 Hire a PR team
 Learn from the mistakes
IL

69. Present
 Information on trades
 Drug scandals and testing
 Knowing status of favourite
players
 Communication with other fans,
players, and teams
 Sharing information about
themselves and their activities
Future
 Scouting future players
 Highlighting charitable or
promotional activity they’re
participating in
 Conduct promotions that can
provide fans merchandise,
tickets, or an unique experience
IL

70. Challenges Solutions
 MLB social media policies
 Venting online about umpires
 Disciplinary actions
 Self control
 “Think before you post”
 Hiring someone to manage
social media
IL
Baseball

71. Present
 Steroid use-conspiracy (not proven)
 Performance enhancing drug use
 Communication with fans, friends, and
family
Future
 Outreach and support
 Advertisement
 Audiences to communicate their opinions
Challenges
 Privacy and spotlight
 Rumours –fact or fiction?
 Pressure to stay a good role model
 Scandals
Solutions
 Try and stay positive
 Follow guideline set by the team manager
 Don’t give out information that’s not for
you to give out. Allow managers to give
out the information
IL
Alex
Rodriguez

72. Present
 Communicate with fans, friends, and
families
 Reporting athletes experience
 Case study. Sochi 2014-unified fans
Future
 Audience becoming reporters using
social media
 Providing attendees with the most
seamless and engaging Olympic
Games digital experience
Challenges
 Staying focused
 Disclosing any information which is
confidential or private in relation to
any other person or organisation
Solutions
 Follow the Olympic guidelines
 Take responsibility for your own
actions
IL
Social
Media
concerns
Olympic
Guidelines

73. Past
 Connecting with fans, friends, and
family
 Following him with his journey of
winning gold and breaking records
 Commercials
 Subway spokesman
 Inappropriate pictures surfaced with
him smoking pot and partying
Future
 Inspiration to kids
 Sharing photos, answering questions,
responding to 'good luck' wishes
 Giving fans first-hand insight into
their experiences of the Games
Challenges
 Staying a role model
 Privacy
 Olympic policies with use of social
media
Solutions
 Keep to yourself
 Have control of media use from
managers and agents
IL

74. Present
 Learn of quick up to date information
through Twitter
 Fans help popularize athletes
 Humanize and personalize teams
• Ex. A picture of the athlete at the
dentist
Future
 Sharing everyday experiences helps fans
relate to celebrity athletes
 Spread the word through social media to
other fans
Challenges
 Challenge for athletes as they
have to live up to their abilities
 Hearing fans badmouthing
Solutions
 Perform to your best ability and
interest and not for the fans
 Don’t take things personally
IL

75.  Athlete endorsements yield an average 4% increase in sales and a .25% increase in stock
value.
 Athletes can influence consumer behavior and brands can capitalize on endorser
opportunities
 Social technology = athlete endorsements more powerful
 Fans that follow their favorite athletes on social media are 55% more likely to purchase a
brand if an athlete mentions it on Facebook or Twitter
 Social media requirements by brands that sponsor athletes
• EX. Mentioning the name brand a certain number of times on Twitter or Facebook
 There are demands and obligations made by companies in social media contracts
IL
Athletes and
Sponsorships and
Endorsements

76. Present
 Connect with fans, friends, and family
 Social media an asset to help a student-
athlete's individual brand, their
community, their team and the school
they represent
Future
 NCAA-impact on draft
 Scouting
 Schools hosting social media seminars
Challenges
 Permanency of posts. Once you post
something it becomes public information
 Inappropriate language and information
can harm your chances of getting a
scholarship
Solutions
 Having college coaches and athletic
departments monitor a future prospect's
social media habits
 Be aware of what you upload
 Get educated in proper social etiquette
 Be taught how to use social media
responsibly, in the same way they are
prepared to deal with traditional media.
IL
Dos and
Donts
Importance of
Social Media
Education

77.  Twitter is one of the most popular social networks used by athletes
 Sharing information and connecting with fans, friends, and family
 Twitter is used as a way to talk directly to fans – bypassing Sports Center and local
reporters – to give their take on last night's game, ask for their opinions, and even
share details about their workouts or home lives
Challenges
 Unique privacy policy is significantly less authoritative and much more neglectful of
its user’s privacy and friendship associations
 Athletes hiring third parties to write tweets for advertising dollars=less personal
 No filter on twitter. Once you post you can’t take it back.
 Information travels fast
 Confusing interface for the non-tech savvy people
Solutions
 Learn and get educated on the use of Twitter
 Use it in a way that benefits your image
 Know and prepare what you’re posting
IL
Twitter and
Athletes