2. BRAND
IMAGE site, Katy B’s
In her web
brand image is promoted
by identifying her through
her name written in front
of an image of herself to
give an over all
impression in consumers
mind to give a brand
image associated with in
the mind of target
audiences
3. Her brand image is also
promoted by showing her
social networking sites
allowing users to open them
to ‘follow’ ‘subscribe’ and
‘like’ them
There are also links to other
things like her blog and
‘more news’ about Katy B,
this is promoting her brand
image by allowing
consumers to see other
things related not only to her
music but her life
4. Her brand image is also
promoted through her Blog,
as she updates it with what
she does and what events
she attends, for example
Studios and Radio shows
Link to conversation are also
available where other artists
that share experiences with
her are mentioned, for
example a new video
featuring DJMosca, and the
consumers are encouraged
to watch it
5. MUSIC AND SONGS
Her songs are also
promoted in her website by
showing the latest video
she has and showing a link
to ‘more videos’ allowing
consumers to have access
to watch them
There are also links for
consumers ‘buy’ her album
or order the CD. This could
be seen as a method of
viral marketing
A link to ‘more music’ is
also available allowing
consumers to have access
to more of her music
6. When I opened the link to
see more of her music, I
found her famous songs
and links to to download
them and buy them
