The document discusses targeting and appealing to audiences for a media product. It aims to appeal to both male and female audiences aged 15-60, specifically social classes A through C2. To attract male viewers, the protagonist is portrayed as powerful, respectable and emotionally resilient. Females are attracted through themes of protection and desirable appearances focused on through camerawork. Viewers in classes A and B can relate their lifestyles to what is portrayed, while C1 and C2 viewers can find escapism and inspiration for achieving a better lifestyle.