Audience responces
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This document discusses different types of audience responses to media based on reception theory: 1) Preferred reading is when the audience fully understands and agrees with the message of a media product. Examples given are understanding magazine covers about their topics. 2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. Examples are liking certain celebrities or music genres on magazine covers. 3) Oppositional reading is the opposite interpretation based on one's own values, as opposed to the intended message. Examples are disagreeing with magazine covers' portrayals of women or music.
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Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover.
3. Oppositional reading is the opposite interpretation, depending on one's values. One may object to airbrushed images promoting unrealistic beauty standards.
Audience responses
This document discusses different types of audience responses to media according to reception theory:
1) Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may buy the magazine because of her cover appearance.
3) Oppositional reading is the opposite interpretation depending on one's values. Someone may dislike an airbrushed magazine cover that promotes unrealistic beauty standards.
Audience responses
The document discusses different types of audience responses to media according to reception theory:
1) Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may buy the magazine because of her cover appearance.
3) Oppositional reading is the opposite interpretation depending on one's values. Someone may dislike an airbrushed magazine cover that promotes unrealistic beauty standards.
Question 2
The document discusses how a pop music magazine represents its target audience of young girls aged 12-16. It notes stereotypes associated with this group, such as being interested in makeup, fashion, and the lives of older celebrities. It suggests the target audience is typically seen as sweet, innocent, and from a higher social class background. The magazine aims to appeal to this audience by using pink colors, fashionable models, and categories focused on celebrity gossip.
Question 2, 4 and 5
The document discusses a magazine targeted towards teenagers and young adults interested in indie culture. It represents this group by featuring indie music, bands, artists, and clothing brands they enjoy. The typical reader is described as male or female in their early teens to post-teens interested in indie rock music. They likely socialize online, listen to music frequently, and shop at stores like Topman. The magazine attracts this audience through photos and articles about popular indie bands and brands, as well as contests and giveaways.
Interview (audio)
The interviewee provided information about their music listening habits and preferences. They reported listening to music frequently, including genres like pop and rock. They also discussed using apps like Spotify and purchasing music on iTunes. The interviewee shared details about their social media use, clothing brands, and interest in music festivals to provide insight into the target audience for a music magazine.
Interview Research (Audio)
The interviewee is a 17-year-old female college student who listens to music frequently, including genres like pop and rock. She downloads music from iTunes and uses Spotify. Some of her hobbies include attending music festivals. The summary provides insights into the music and lifestyle preferences of the target audience for a new music magazine.
Survey analysis
The survey analyzed in this document had the following key findings:
- The majority of respondents were female students aged 15-20 years old of white British ethnicity.
- The most popular music genres were pop, R&B, and indie.
- Respondents said they would spend £2-£3 on a music magazine and thought images were the most important feature.
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Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover.
3. Oppositional reading is the opposite interpretation, depending on one's values. One may object to airbrushed images promoting unrealistic beauty standards.
Audience responses
This document discusses different types of audience responses to media according to reception theory:
1) Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may buy the magazine because of her cover appearance.
3) Oppositional reading is the opposite interpretation depending on one's values. Someone may dislike an airbrushed magazine cover that promotes unrealistic beauty standards.
Audience responses
The document discusses different types of audience responses to media according to reception theory:
1) Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may buy the magazine because of her cover appearance.
3) Oppositional reading is the opposite interpretation depending on one's values. Someone may dislike an airbrushed magazine cover that promotes unrealistic beauty standards.
Question 2
The document discusses how a pop music magazine represents its target audience of young girls aged 12-16. It notes stereotypes associated with this group, such as being interested in makeup, fashion, and the lives of older celebrities. It suggests the target audience is typically seen as sweet, innocent, and from a higher social class background. The magazine aims to appeal to this audience by using pink colors, fashionable models, and categories focused on celebrity gossip.
Question 2, 4 and 5
The document discusses a magazine targeted towards teenagers and young adults interested in indie culture. It represents this group by featuring indie music, bands, artists, and clothing brands they enjoy. The typical reader is described as male or female in their early teens to post-teens interested in indie rock music. They likely socialize online, listen to music frequently, and shop at stores like Topman. The magazine attracts this audience through photos and articles about popular indie bands and brands, as well as contests and giveaways.
Interview (audio)
The interviewee provided information about their music listening habits and preferences. They reported listening to music frequently, including genres like pop and rock. They also discussed using apps like Spotify and purchasing music on iTunes. The interviewee shared details about their social media use, clothing brands, and interest in music festivals to provide insight into the target audience for a music magazine.
Interview Research (Audio)
The interviewee is a 17-year-old female college student who listens to music frequently, including genres like pop and rock. She downloads music from iTunes and uses Spotify. Some of her hobbies include attending music festivals. The summary provides insights into the music and lifestyle preferences of the target audience for a new music magazine.
Survey analysis
The survey analyzed in this document had the following key findings:
- The majority of respondents were female students aged 15-20 years old of white British ethnicity.
- The most popular music genres were pop, R&B, and indie.
- Respondents said they would spend £2-£3 on a music magazine and thought images were the most important feature.
Survey analysis
The survey analyzed in this document showed that the target audience for a new music magazine is female students aged 15-20 who are of white British ethnicity. The most popular music genres among respondents were pop, R&B, and indie. Based on survey results, the magazine will focus on pop and R&B, include many images, cost £2.50, and potentially offer free gifts to attract buyers.
Question 4 and 5
The target audience for the music magazine is young female fans of pop music between 12-16 years old. This age group enjoys buying magazines with their pocket money and reading about their favorite boy bands and pop artists. The magazine will need to compete with existing popular music magazines like We Love Pop and Top of the Pops. It will include content like gossip, styles, reviews, quizzes and competitions that appeal to this audience. A questionnaire was used to help address the audience's preferences around price, design, and content for the magazine.
3 concept
This document outlines a proposed alternative rock music magazine. It will target females ages 14-20, as there are few magazines in this genre catered to females. The magazine will have an edgy style to appeal to independent readers of both genders. Each issue will include a free poster of the featured artist. The magazine will be published by Bauer, as they have an opening for another alternative magazine despite already publishing Q Magazine, which targets an older unisex audience rather than young females.
Question 4
This document profiles the target audience for a new media product as a 12-year-old female named Lucy Smith who enjoys pop music, Ariana Grande, shopping, junk food, and the movie "Katy Perry: Part of Me." The target age group of 12-14 year olds is chosen because they have free time to read magazines and learn about trends to fit in with friends. At this age, kids want to seem grown up and informed like adults and find their identity through celebrities' styles. They also have disposable income from allowances that can be used to purchase magazines.
Presentation1
My target audience for the music magazine would be young females between 12-16 years old who enjoy pop music. This audience listens to artists like One Direction, Justin Bieber, and Taylor Swift. They are dedicated fans of the pop genre and enjoy keeping up with celebrity gossip on social media and buying magazines with their pocket money. The magazine content and $1-2 price point would appeal to this audience of dedicated pop music fans.
Question 5
My target audience was young males and young people interested in rap or hip hop music. I addressed this audience through photography showing someone cool listening to music through headphones sitting on speakers, wearing stylish clothing like baggy pants and trainers. The article included a small Twitter section with music-related questions and answers to provide inside information. A larger questions and answers section was also included to be similar in size to other music magazines. Word analysis showed words like "play" and "like" and "music" were prominent to reach the target audience. A questionnaire provided feedback that helped price the magazine at £2.30, around what people said they would pay in shops. The fonts, colors, and cover image were bright,
Question 4
This document discusses the target audience for a hip hop media product. It aims its magazine at social classes B through D, who can afford the reasonable price and concerts/festivals. The target age is older teens through mid-30s, who have income and can afford the magazine and concerts. It targets males primarily, using masculine fonts and lines, as hip hop appeals more to males. The target audience enjoys hobbies related to hip hop like breaking dancing and producing, and listens to artists like Eminem who discuss life experiences. A typical target profile is a 17-year-old, white British male from social class C2 into football and hip hop music production.
Evaluation 4 final
The document discusses the target audience for a pop music magazine. The target audience is 16-23 year olds, both male and female. This age group is heavily influenced by music and it plays a large role in their lives through relaxing, studying, and socializing. They are currently students in college or university. The magazine will feature both male and female artists to appeal to both genders. Popular music genres like those of Rihanna, Justin Bieber, and Ed Sheeran will be featured to attract the target demographic.
Evaluation question 4
The target audience for the media product would be girls and boys aged 15-25. This age group would be most familiar with the recent artists featured in the magazine and would understand the slang and language used. Specifically, the magazine is targeting people like Cristiana, a 21-year-old student and singer/dancer living in London who listens to R&B and hip hop artists, watches reality TV and music channels, spends free time with friends at concerts and festivals, and shops at stores like River Island and Top Shop.
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Evaluation question 5
The document discusses how the author addressed and attracted their audience for a magazine. They used a bright color scheme including a pale color and two bold colors to make the content stand out. On the cover, they featured a new artist to attract readers who may not recognize them. They also used a bold font and color for the masthead to draw attention. Additionally, they included some popular artists like Rihanna, Jessie J, and Coldplay to attract readers who are fans of those artists.
Justification of my model
The document discusses finding a model for a photoshoot for a magazine. The model is 22 years old, fitting the target audience age range. He enjoys indie/rock music and shopping at Topman, interests shared by 23.8% of the audience. These common interests in music and fashion will help make the photoshoot more successful by allowing the model to authentically represent the genre through familiar poses and outfits.
Who would be the audience for your media
This document discusses the target audiences for a proposed rap music magazine called "Kulture". The primary target audience is people aged 24-30 in income brackets B-C2 who appreciate sophisticated rap music. The secondary audience would be younger siblings of the primary audience who may be introduced to the magazine. Feedback from a survey of the target audience was positive about the magazine's contents and design. Based on this feedback, the author believes the chosen target audience remains appropriate and would not make changes.
In what ways does your media product use, develop or challenge forms and conv...
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Mind map
The document discusses potential names and designs for a pop music magazine targeted at teenage girls. It considers magazine names like "Pop Forever", "Pop Fever", and "Top Chart" and describes how each name would convey the magazine's focus on pop music. Font styles and color schemes are described to make the titles eye-catching using colors like pink and purple that would appeal to the target audience.
Q2. How does your media product represent particular social groups?
This document discusses how the author represented various social groups in their media product about rappers. They analyzed the representations using the categories of class, race, age, gender and sexuality (CRAGS). For each category, the author provided details on how the social groups were portrayed and rationalized their choices. They acknowledged some of their portrayals, such as only including male rappers, could promote oppressive ideologies. The author also discussed applying David Gauntlett's female empowerment theory to their portrayal of the one female rapper.
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Survey analysis
The survey analyzed in this document showed that the target audience for a new music magazine is female students aged 15-20 who are of white British ethnicity. The most popular music genres among respondents were pop, R&B, and indie. Based on survey results, the magazine will focus on pop and R&B, include many images, cost £2.50, and potentially offer free gifts to attract buyers.
Question 4 and 5
The target audience for the music magazine is young female fans of pop music between 12-16 years old. This age group enjoys buying magazines with their pocket money and reading about their favorite boy bands and pop artists. The magazine will need to compete with existing popular music magazines like We Love Pop and Top of the Pops. It will include content like gossip, styles, reviews, quizzes and competitions that appeal to this audience. A questionnaire was used to help address the audience's preferences around price, design, and content for the magazine.
3 concept
This document outlines a proposed alternative rock music magazine. It will target females ages 14-20, as there are few magazines in this genre catered to females. The magazine will have an edgy style to appeal to independent readers of both genders. Each issue will include a free poster of the featured artist. The magazine will be published by Bauer, as they have an opening for another alternative magazine despite already publishing Q Magazine, which targets an older unisex audience rather than young females.
Question 4
This document profiles the target audience for a new media product as a 12-year-old female named Lucy Smith who enjoys pop music, Ariana Grande, shopping, junk food, and the movie "Katy Perry: Part of Me." The target age group of 12-14 year olds is chosen because they have free time to read magazines and learn about trends to fit in with friends. At this age, kids want to seem grown up and informed like adults and find their identity through celebrities' styles. They also have disposable income from allowances that can be used to purchase magazines.
Presentation1
My target audience for the music magazine would be young females between 12-16 years old who enjoy pop music. This audience listens to artists like One Direction, Justin Bieber, and Taylor Swift. They are dedicated fans of the pop genre and enjoy keeping up with celebrity gossip on social media and buying magazines with their pocket money. The magazine content and $1-2 price point would appeal to this audience of dedicated pop music fans.
Question 5
My target audience was young males and young people interested in rap or hip hop music. I addressed this audience through photography showing someone cool listening to music through headphones sitting on speakers, wearing stylish clothing like baggy pants and trainers. The article included a small Twitter section with music-related questions and answers to provide inside information. A larger questions and answers section was also included to be similar in size to other music magazines. Word analysis showed words like "play" and "like" and "music" were prominent to reach the target audience. A questionnaire provided feedback that helped price the magazine at £2.30, around what people said they would pay in shops. The fonts, colors, and cover image were bright,
Question 4
This document discusses the target audience for a hip hop media product. It aims its magazine at social classes B through D, who can afford the reasonable price and concerts/festivals. The target age is older teens through mid-30s, who have income and can afford the magazine and concerts. It targets males primarily, using masculine fonts and lines, as hip hop appeals more to males. The target audience enjoys hobbies related to hip hop like breaking dancing and producing, and listens to artists like Eminem who discuss life experiences. A typical target profile is a 17-year-old, white British male from social class C2 into football and hip hop music production.
Evaluation 4 final
The document discusses the target audience for a pop music magazine. The target audience is 16-23 year olds, both male and female. This age group is heavily influenced by music and it plays a large role in their lives through relaxing, studying, and socializing. They are currently students in college or university. The magazine will feature both male and female artists to appeal to both genders. Popular music genres like those of Rihanna, Justin Bieber, and Ed Sheeran will be featured to attract the target demographic.
Evaluation question 4
The target audience for the media product would be girls and boys aged 15-25. This age group would be most familiar with the recent artists featured in the magazine and would understand the slang and language used. Specifically, the magazine is targeting people like Cristiana, a 21-year-old student and singer/dancer living in London who listens to R&B and hip hop artists, watches reality TV and music channels, spends free time with friends at concerts and festivals, and shops at stores like River Island and Top Shop.
Studded roses
The target audience for the music video is 15+ year old students and young professionals who enjoy socializing, partying, shopping, and keeping up with popular culture and brands. They are interested in edgy, high street fashion and enjoy romantic comedies, reality television, and fashion magazines. Their role models are 20-something celebrities and they would be attracted to an indie aesthetic for the male characters in the video.
Evaluation question 5
The document discusses how the author addressed and attracted their audience for a magazine. They used a bright color scheme including a pale color and two bold colors to make the content stand out. On the cover, they featured a new artist to attract readers who may not recognize them. They also used a bold font and color for the masthead to draw attention. Additionally, they included some popular artists like Rihanna, Jessie J, and Coldplay to attract readers who are fans of those artists.
Justification of my model
The document discusses finding a model for a photoshoot for a magazine. The model is 22 years old, fitting the target audience age range. He enjoys indie/rock music and shopping at Topman, interests shared by 23.8% of the audience. These common interests in music and fashion will help make the photoshoot more successful by allowing the model to authentically represent the genre through familiar poses and outfits.
Who would be the audience for your media
This document discusses the target audiences for a proposed rap music magazine called "Kulture". The primary target audience is people aged 24-30 in income brackets B-C2 who appreciate sophisticated rap music. The secondary audience would be younger siblings of the primary audience who may be introduced to the magazine. Feedback from a survey of the target audience was positive about the magazine's contents and design. Based on this feedback, the author believes the chosen target audience remains appropriate and would not make changes.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses conventions of rap/R&B magazines and how the media product challenges or meets these conventions. It addresses conventions around costumes, mastheads, selling lines, shots/lighting, and locations. For costumes, simplicity was chosen to appeal to the target audience. The masthead uses a Japanese font for its cool influence. Shots use close-ups to get close to artists. Locations include a studio and library to be conventional but also challenge expectations. Pink is used throughout to include female audiences. Some conventions around stereotypes of rap are also challenged.
Mind map
The document discusses potential names and designs for a pop music magazine targeted at teenage girls. It considers magazine names like "Pop Forever", "Pop Fever", and "Top Chart" and describes how each name would convey the magazine's focus on pop music. Font styles and color schemes are described to make the titles eye-catching using colors like pink and purple that would appeal to the target audience.
Q2. How does your media product represent particular social groups?
This document discusses how the author represented various social groups in their media product about rappers. They analyzed the representations using the categories of class, race, age, gender and sexuality (CRAGS). For each category, the author provided details on how the social groups were portrayed and rationalized their choices. They acknowledged some of their portrayals, such as only including male rappers, could promote oppressive ideologies. The author also discussed applying David Gauntlett's female empowerment theory to their portrayal of the one female rapper.
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
Q2. How does your media product represent particular social groups?
Q2. How does your media product represent particular social groups?
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El documento describe cómo Dios creó diferentes animales y les asignó una vida útil específica - 40 años para el burro, 25 años para el perro y 20 años para el mono. Cuando Dios creó al hombre y le dio 30 años, el hombre negoció para obtener los años restantes de los otros animales, resultando en que los hombres viven 30 años como humanos, 20 como burros trabajando, 10 como perros cuidando el hogar en la jubilación y 10 como monos divertidos con los nietos cuando son mayores.
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Similar to Audience responces
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of a Cosmopolitan magazine cover.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover compared to a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, such as criticizing unrealistic beauty standards portrayed on magazine covers.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of Cosmopolitan magazine based on its cover themes and design.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover more than a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, as when someone criticizes unrealistic beauty standards portrayed on magazine covers.
Audience responses
The document discusses several types of audience responses to media:
1. Preferred reading is when the audience fully understands and agrees with the message of a media product. An example is understanding the intended female audience of Cosmopolitan magazine based on its pink color and topics.
2. Negotiated reading is when the audience accepts the preferred reading but interprets it through their own interests and experiences. A fan of Miley Cyrus may be drawn to her appearance on a Cosmopolitan cover more than a non-fan.
3. Oppositional reading is the opposite interpretation based on one's own values, as when someone criticizes unrealistic beauty standards portrayed on magazine covers.
Audience responses
This document discusses different types of audience responses to media, including:
1) Preferred reading, which is when an audience fully understands and agrees with the intended message. An example is readers understanding what a magazine cover is promoting.
2) Negotiated reading, where the audience accepts the preferred reading but interprets it through their own experiences. A fan may buy a magazine because of who is on the cover.
3) Oppositional reading, the opposite interpretation depending on one's values. One may see magazine covers as promoting unrealistic beauty standards.
Audience responses
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
How Does Your Music Magazine Represent Particular Social Groups?
The document discusses representing a target audience of 15-24 year old students interested in rock/heavy metal/emo/indie music through a magazine. It acknowledges stereotypes of this group as depressed, drug users who do not contribute to society. However, the magazine aims to portray a counter-stereotype of the group as passionate about music, social and enjoying live music events. It summarizes the visual techniques used in the magazine like lighting, camera angles, and color palette to portray the group positively and represent their interests and individual styles.
Evaluation questions
This document contains information for Emma Foley's media studies portfolio, including details about her target audience for a proposed music magazine called "Rush". The target audience is identified as mainly male university students aged 15-25 who enjoy indie music. Research was conducted through a questionnaire to learn about the audience's music preferences, activities, and technology usage. Photographs were taken and edited to represent stereotypical indie fans on the magazine's cover and inside pages. The document addresses how the magazine would attract its target audience and represent the indie music community through its visual style and content.
Evaluation questions
This document contains information for Emma Foley's media studies portfolio, including details about her target audience for a proposed music magazine called "Rush". The target audience is identified as mainly male students aged 15-25 who enjoy indie music. Research was conducted through a questionnaire to learn about the audience's music preferences, activities, and technology usage. Photographs were taken and edited to represent stereotypical indie fans on the magazine's cover and inside pages. The document addresses how the magazine would attract its target audience and represent the indie music social group through its visual style and content. It also discusses the technologies and skills used to construct the magazine, including photo editing, font selection, and following conventions of real music magazines.
Audience Responses Task 5!
Stuart Hall theorized three ways that audiences can interpret media: preferred reading, negotiated reading, and oppositional reading. A preferred reading is believing the literal message, a negotiated reading involves adding one's own perspective, and an oppositional reading rejects the message. The document then discusses cultural competence, which involves awareness of cultural differences and ability to understand people from different cultures. It provides examples of how cultural factors can lead to different interpretations of media content.
Questions 4 &5
The document summarizes the target audience for an indie/alternative music magazine. The audience would be gender neutral, ranging from ages 12 to 25 who are interested in social media, attending concerts, and unique clothing styles. A survey was conducted and respondents preferred the masthead "Never Mind the Music." The magazine cover features Arctic Monkeys and Oasis to attract readers interested in current and classic indie bands, and offers a concert ticket discount to appeal to their interests.
Media product evaluation
Lewis Seton has created a music magazine called "Crash" targeting teenagers interested in heavy metal and rock music. He conducted research through surveys to understand what his target audience wants from a magazine. Key findings showed that posters and interviews were highly desired content. The magazine uses gothic fonts and minimal colors like black, red, and white to match the genre. It represents the mostly male genre appropriately while including one female artist. Distribution by Bauer would be best due to their experience with similar magazines. The process taught Lewis important skills in photography, design software like Photoshop, and planning for success.
Question 2
The document discusses how a music magazine represents different social groups. It represents the subculture of pop music fandom, which is composed of fans who share a common interest in pop music. The target audience of the magazine would be teenage girls aged 13-16 from middle-income families who enjoy listening to music and going to concerts. The magazine focuses on Asian British people living in the UK and uses feminine colors and female models, making it targeted towards females. It may not be as appealing to people with disabilities who have a hard time attending concerts.
Evaluation questions
The document is a portfolio submission from a student named Alexander Stuart Metcalfe for a media studies course. It includes details about the intended target audience and purpose of their proposed music magazine product.
The primary target audience is identified as males aged 16-30 who enjoy indie music. A secondary audience of women and older/younger people also interested in indie music is mentioned. Market research suggests the audience wants to read about up-and-coming bands in addition to established artists.
Several real-world magazines are referenced as examples, particularly NME, in terms of format, distribution, and appealing to a similar audience. Distribution through a monthly print magazine, website, app and social media is proposed to make the
4. fmp proposal
This proposal outlines a music-based project to promote a fictional band called Blue Lava. The proposal discusses creating album artwork, posters, and t-shirts to visually promote the band. It describes the band's backstory and genre as retro music. The target audience is identified as people aged 16-29 who enjoy retro-inspired modern music. Elements of research such as audience surveys and movies/games will influence the designs, focusing on neon and blue colors. Pricing for CDs, digital downloads, vinyl, and merchandise is outlined. Legal and ethical considerations are also addressed to avoid offensive, inappropriate, or copyrighted content.
Task 4 critical approchaes
Participatory media allows audiences to interact with and discuss the media they consume through various social media platforms. Audiences share their views on TV shows, movies, music and more on sites like Facebook, Twitter, and Tumblr. These discussions help audiences connect with others who have similar interests and debate different perspectives. Reality TV shows like I'm A Celebrity...Get Me Out of Here! actively encourage audience participation through voting and sharing opinions on social media, which boosts viewer engagement with the shows. Fan culture is also a form of participatory media, where fans take an active role in the media they enjoy through writing fan fiction, attending fan conventions, and purchasing merchandise bearing logos and characters from their favorite movies, books and other
Exam questions 2, 4 & 5
The document discusses how a media product represents and attracts its target audience. It describes targeting a magazine towards young white females aged 15-30 who enjoy rock music. Key representations included using models and themes appealing to this demographic, such as dark clothing and makeup. Language was tailored to the subculture using terms like "rock chick." The audience was addressed directly through eye contact in photos and an informal tone. Free gifts like posters aimed to attract readers and maximize sales.
Who would be the audience for your product?
The document discusses research conducted on the target audience for a media product. It identifies the target audience as being ages 16-25, middle class, and predominantly white males. Several aspects of the sample media product were designed with this audience in mind. The distressed font style and short headlines aim to attract younger readers. Images of a female musician screaming on the cover challenge gender stereotypes and appeal to the male audience.
Q5 complete
The document discusses how the author addressed their audience for their music magazine. They conducted research on similar magazines to understand conventions. They also distributed a questionnaire to their target audience to understand what content and features would appeal to them. Key findings included that the target audience was mostly female aged 16-24 who listen to pop/rock music daily and regularly read music magazines. The author also discusses elements of the magazine like the bold masthead, color scheme using red, black and white, and column-based layout to attract readers and not overwhelm them with text.
Evaluation question 4
Question 4 of my Media studies Evaluation looking into who would be the audience for my music magazine
Media Evaluation 2.
This document discusses how a media product represents the indie social group and genre of music. It begins by explaining stereotypes associated with different music genres, using examples like rock music fans dressing in black and being seen as grungy. It then discusses how memes and tropes spread ideas about styles of dress and tastes in music through social groups. The document focuses on the indie genre, describing fans as quirky individuals who enjoy attending smaller music festivals and shows. Photos and articles in a sample magazine are analyzed, showing how they portray the laidback, summery aesthetics and values of the indie lifestyle like discovering new artists.
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How Does Your Music Magazine Represent Particular Social Groups?
How Does Your Music Magazine Represent Particular Social Groups?
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Working to a breif 3
Here are some key advantages and disadvantages of employing discretion when negotiating a brief:
Advantages:
- Allows for creativity and new ideas. Discussing aspects of the brief that could be improved upon or adding new elements can lead to a better final product.
- Builds trust and collaboration. Having an open dialogue shows the client you want to work as a team to meet their needs.
- Manages expectations. Negotiating upfront prevents issues down the road if the original brief needs to change.
Disadvantages:
- Potential scope creep. Too much discretion could result in a very different final product than what the client originally envisioned.
- Loss of structure. The brief provides guidelines; too much
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The document discusses ethical guidelines and considerations for journalists when writing about different groups of people. It notes that the National Union of Journalists (NUJ) has developed guidance sheets on topics like terrorism, race, asylum/immigration, and others to help journalists avoid biased or discriminatory representations. Journalists are advised to have social and cultural awareness and consider how their words could influence readers' views. They should not portray groups in a biased way. The NUJ also has a code of practice and hotline journalists can use as a resource. Overall, the document stresses the importance of journalists representing diverse groups of people accurately, fairly and without discrimination.
Advert requirments
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and expense through sophisticated visuals and minimal text or pricing. In contrast, mass brands like Miss Guided, Aldi, and Barry M emphasize price, value, and relatability to attract cost-conscious customers through bold prices, simple designs, and showing products. While luxury brands sell an aspirational lifestyle, mass brands aim to demonstrate affordability and accessibility.
Advert requirments
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
Lo4 pro forma(3)
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
Swot
This document contains a S.W.O.T. analysis for a proposed Spotify MP3 player. The strengths include allowing offline playback to save phone battery, being cheaper than Apple products to attract more customers, and being convenient for workouts. Weaknesses are that customers may not want an extra device and may stick with Apple or phone music players. Opportunities include bringing MP3 players back into fashion and allowing Spotify to promote membership deals. Threats include strong competition from Apple and phone companies, and customers may see no need for the device if they can stream Spotify on their phone.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Magazine layout
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. The overall goal is to effectively convey information to readers in an aesthetically pleasing manner.
Magazine layout
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
Magazine layout
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
Moodboard
The document outlines ideas for a campaign poster to raise awareness about beach litter. It discusses using dull colors to represent polluted beaches and including shocking images of marine animals trapped in litter. Key elements to include are facts about the scale of beach litter, references to other similar campaigns, and celebrity endorsements to encourage support and action. The goal is to use emotional imagery and messages to motivate the audience to reduce beach waste.
Aims and considerations sheet
The document discusses considerations for researching social action issues and creating campaign materials for an organization like Surfers Against Sewage (SAS). It notes that researching sensitive social issues requires being respectful of different groups. While physically researching SAS may be difficult due to distance from the coast, this can be overcome through online research, emails, and social media. Finished campaign materials should have wide distribution in cities, online, and media to involve more than just local beachgoers. SAS may face funding issues because the public sees it as only for surfers, rather than the broader goal of clean beaches for all.
Research template
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For UKIP, the poster aimed to promote Nigel Farage and voting for him by portraying other party leaders negatively with cloth over their mouths. Techniques included bright colors, slogans and logos to stand out. Charts showed
Product research
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Sas factfile
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in the UK to improve water quality. They campaign on issues like marine litter, sewage pollution, climate change, and coastal development through community action, volunteering, and research. SAS is funded through donations and works to protect beaches, oceans, and surfing in the UK. Some of their successful campaigns have reduced marine litter like plastic pellets on beaches. They continue to campaign for issues like reducing UK beach litter by 50% by 2020 and better legal protection of surf breaks from threats like pollution and development.
Sas factfile client
Surfers Against Sewage is an environmental charity established in 1990 by surfers in Cornwall to improve water quality. They campaign on issues like marine litter, sewage pollution, toxic chemicals, and coastal development through community action, volunteering, education, and research. SAS is funded through donations and run by voluntary trustees. They have successfully campaigned against issues like plastic pellets called "Mermaid's Tears" on beaches and helped implement solutions through partnerships with plastic manufacturers. Their ongoing goals include further reducing marine pollution and protecting coastal environments.
Proforma
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This document discusses various marketing and public relations techniques. It defines key terms like marketing, audience profiling, the marketing mix, advertising, sponsorship, endorsements, events, merchandising, and press releases. Examples are provided for many of these terms. The document also explains tools for understanding markets and clients, such as SWOT analysis, focus groups, questionnaires, and social media.
Proforma
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
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Audience responces
- 1. Audience Responses Preferred Reading This is when an audience understands and agrees with the message given in amedia product. For example when the audience reads a piece of text from a magazine they will fully understand the message what the text is saying to the reader. This is from theReception Theory by Stuart Hall. For example using two magazine covers to demonstrate Preferred ReadingCosmopolitan- This magazine puts across the message to the audience that this magazine is aimed at women and is about Sex, fashion, makeup and love. It shows this by having girly colours and words on the cover like ‘Spice it up’, ‘Eye makeup’ and ‘First Date Rules.’ Kerrang- They put through the message of being about music and the reader fully understands this as they have a band on the front and the band name in big e.g. ‘Paramore’ Negotiated Reading The audience accept the preferred reading but this preferred reading is modified buy interests experiences and they interpret in their own way. This is from the ReceptionTheory by Stuart Hall.Again using the two magazine covers, the example of negotiated reading is: Cosmopolitan- I’m a big fan of Miley Cyrus so her on the cover would make me buy the magazine. Kerrang- I’m interested in Paramore and I like their music this would show that I understand that it’s a magazine about music but Paramore would show me that it’s about a certain type of music and this would make me buy this magazine. Oppositional Reading Oppositional is the opposite reading depending on your ownvalues and backgrounds. This is the opposite message theproduct gives. This is also from the Reception Theory byStuart Hall. Examples of this are… Cosmopolitan- I don’t think women should be showed on the cover looking so perfect when in reality no one is perfect because I like who is on the cover this makes me want to buy the magazine. Kerrang- I like the music that Kerrang promote in their magazine this makes me want to buy the magazine. Participatory Culture This is when the audience is invited to interact with the media and be involved with it. They can ‘have their say’ and feel a more personal aspect about the media they are interacting with. This has become popular with theuse of social media sites such as Twitter and Facebook. Participatory media caninclude blogs, tagging, hashtags, music-photo-video sharing, podcasts and videoblogs. These audiences are very active as they interact
- 2. with the media and theideas; it is a direct way to have your say on things. For example – Xfactor on Itv. This show is very popular and it invites people to vote for their favourite acts and has an app where you can join along and comment on what you think of the acts. An after show is available for people to watch where they can ring in the show and tweet and their tweets get read out to the public and opinion’s shared to the public. Radio one have a show on called Dan and Phil which I listen to on my laptop. This show allows you to use a hashtag on twitter to get involved with discussions and you can text into the show and request songs and say hi to the celebrity guest they have this allows me to interact in a more personal way with what I am listening to. Cultural Competence Media texts require audiences to have a certain level of cultural understanding.This means they must have an understanding of language used in media to be able to interpret the symbols and signs used. We can understand meanings in symbols and signs used but this might not always be the case for people in different cultures from ours. The representation of the colour Green is different and varies in lots of countries. In the UK the colour green in represented as Lucky, spring, new life, Greed and jealousy. Whereas in China the colour green is represented as Fertility, Hope, Exorcism and disgrace. A cow in our culture is something that we eat and it’s just a common farm animal where as in a Hindu culture they see cows as a religious animal where they don’t eat it and they adore them. Fan Culture Fan culture describes and audience taking an active role in the creation of an existing media product. This includes fan fictions of alternative endings to their favourite films, TV shows and books or what they would like to happen to theirfavourite characters. Fan fiction is now very popular because of the means of social networking where people can share their fan fiction and theirideas of this fan culture of theirs. People who vlog on YouTube have a massive fan culture such as Zoella and Marcus Butler and Dan and Phill. The fandom of these British YouTube create stories including these vloggers and create collages, drawings and mashups of them. I am a big Fan of the TV show skins and I follow a Fan culture on them through Instagram and Twitter. Where I have followed a lot of the pages that are about this TV show and I retweet quotes, pictures and videos that are about this TV show.