This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.