The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.