2. Camera Angles
•
Camera Angles vary depending on the type of music
video that is being created.
•
Lots of close up and mid-shots are used to get closer
to the artist, and make the audience feel as if the artist
is actually talking and involving them, rather than
speaking to a large audience.
•
Long shots are used predominantly for performance
scenes where one artist can be performing by
themselves, or lots of people performing, like in the
chorus of ‘Gangnam Style’.
4. Mise En Scene
•
Mise en scene covers costume, props, colours, lighting,
and anything that effects the look of the footage in
production (Not post-production)
•
Mise en scene is used to create conventions of music
videos. For example, if you watched an R&B music
video, you would expect to see an African American
man, in a modern house, with an attractive girlfriend, you
wouldn’t expect this in an indie/Alternative song, where
the conventions of that would be much more
underground and urban, instead of the big houses and
luxury cars of the R&B genre.
6. Editing
•
Editing plays a huge roll in making the final video what
it is, as without it, jump cuts, different angles of the
same scene, and special effects wouldn’t be possible.
•
Editing again is different for each genre, is its a fast,
upbeat Hip Hop song, editing will be very fast, usually
cutting different angles of one dance. If you compare
the editing from ‘Chris Brown - Turn Up the Music’ to
‘Adele - Someone Like You’. You will see the difference
in the speed and type of cuts, and how they fit with the
music and genre they represent.
7. Comparison in Genre Editing
Chris Brown - Turn Up the
Music
Adele - Someone Like
You
Shot length - 1 Second
Shot Length - 1 Minute +
8. Costume
•
Costumes help the audience identify what genre
the artist is wanting to fit into + what type of
music they are trying to put out.
•
Over the years, artists can change their image to
suit the image they are trying to get across
10. Colour
•
Colours can help the artist establish their own
image, and then allow continuity for their future
albums+merchandise.
•
Each well established artist will usually have their
own colour scheme that they frequently use in their
marketing campaigns and their image in general.
•
Each genre has their own set of colours that helps
group artists and styles together
12. Narrative
•
Narrative is including a storyline that runs
throughout the music video. Todorov used the
theory of Equilibrium > Disequilibrium > New
equilibrium to describe how story lines played
out in any form of media, whether that be films or
music videos.
14. Performance
•
A performance style video is where the artists
themselves are performing their music to either a
crowd of people, or alone. These types of videos
are usually seen in electronic/dance/pop songs,
and some alternative and rock videos too.
16. Concept/Thematic
•
A concept/Thematic music video is where the
video shows subjects and objects with different
theoretical meanings behind the physical look.
Artists such as Lady Gaga and some electronic
dance artists use this type of music video to get
the audience to think about the meaning of what
is actually in the video.
18. Conclusion
Overall, the look and style of music videos, and the
connotations within them, all depending on the
artist and how the record label want them to look to
the public and to the media. Music videos help
record labels get the artists image across, and can
then use the image continuously across other
forms of media, from videos, pictures, social media
and text, and many more.
