Audience questionnaire pptx
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My group conducted a questionnaire of their target audience to inform the design of their trailer and posters. The questionnaire gathered information on viewers' ages, genders, favorite genres, opinions on sample posters, and how they learn about new films. The goal was to understand what different audience groups want in a trailer/poster campaign so they could tailor their own materials to the preferences of their target viewers.
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Evaluation Question 4
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Questionnaire results
The document discusses the results of a questionnaire about horror films. It indicates that the typical horror audience is younger and predominantly male, but the questionnaire respondents were not aligned with this profile. Nonetheless, the results should still provide useful information about the genres, films, and marketing approaches that would appeal to a horror audience. The findings will help the filmmakers tailor their themes, plan their production elements, and strategize the distribution of their horror film.
Unit 6 task 1
Producers research horror film audiences through polls and forums to understand their preferences and interests. This helps identify the target audience's needs and desires for upcoming films. Producers use quantitative research methods like surveys to determine the primary age, gender, favorite horror sub-genres, and scares of their target audience. For example, they may find their target audience enjoys slasher films focused on teenagers being killed one by one. Qualitative research through interviews allows producers to gain more descriptive feedback on why audiences like certain aspects of horror films. This helps producers design films that successfully satisfy their target niche audience, typically male, aged 16-24, American/white, and in socioeconomic classes C1 through E.
Question 3
We conducted a vox pop to understand what women ages 16-28 want in a thriller genre film. Based on feedback from the first draft trailer, we identified needed improvements to better appeal to our target audience and follow conventions of a romantic thriller. Feedback from the questionnaire, social media, poster drafts and website drafts helped the team learn what worked and improvements required for the final trailer and other marketing materials.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Audience: Who was your target audience?
The document discusses determining a target audience for a media product. It analyzes data collected from surveys that showed most people are easily scared and that zombie and paranormal genres are most popular in horror. Based on this, the target audience is 15-25 year olds, as they are the largest viewers of horror. Zombie films often contain appropriate levels of violence for this age group. Research into successful zombie films helped dictate the genre conventions included to attract fans of zombies.
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Evaluation Question 4
This document summarizes the research done to identify the target audience for a science fiction media product. The research included analyzing advertisements for sci-fi films, conducting public surveys, and reviewing social media feedback. The research found that the ideal target audience was Asian males aged 26-40 who enjoy sci-fi films, gaming, gadgets, and television shows like CSI. To appeal to this audience, the media product included action scenes, unpredictability, and references to their interests.
Evaluation 3
The document discusses the results of audience research conducted to inform the creation of a supernatural horror film trailer. It finds that the target demographic is 15-20 somethings who enjoy supernatural horror films, mysteries, and thrillers. Research in the form of surveys and interviews revealed that this audience prefers trailers with suspense, tension, a few jump scares, and minimal spoilers. They also noted the importance of sounds and music in building atmosphere. The feedback was used to construct a trailer with these elements that tested well with the target demographic.
Media Evaluation Question 5
This is my AS level media evaluation question 5 answer.
How did you attract/appeal your audience?
By Abigail Gower
Questionnaire results
The document discusses the results of a questionnaire about horror films. It indicates that the typical horror audience is younger and predominantly male, but the questionnaire respondents were not aligned with this profile. Nonetheless, the results should still provide useful information about the genres, films, and marketing approaches that would appeal to a horror audience. The findings will help the filmmakers tailor their themes, plan their production elements, and strategize the distribution of their horror film.
Unit 6 task 1
Producers research horror film audiences through polls and forums to understand their preferences and interests. This helps identify the target audience's needs and desires for upcoming films. Producers use quantitative research methods like surveys to determine the primary age, gender, favorite horror sub-genres, and scares of their target audience. For example, they may find their target audience enjoys slasher films focused on teenagers being killed one by one. Qualitative research through interviews allows producers to gain more descriptive feedback on why audiences like certain aspects of horror films. This helps producers design films that successfully satisfy their target niche audience, typically male, aged 16-24, American/white, and in socioeconomic classes C1 through E.
Question 3
We conducted a vox pop to understand what women ages 16-28 want in a thriller genre film. Based on feedback from the first draft trailer, we identified needed improvements to better appeal to our target audience and follow conventions of a romantic thriller. Feedback from the questionnaire, social media, poster drafts and website drafts helped the team learn what worked and improvements required for the final trailer and other marketing materials.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Audience: Who was your target audience?
The document discusses determining a target audience for a media product. It analyzes data collected from surveys that showed most people are easily scared and that zombie and paranormal genres are most popular in horror. Based on this, the target audience is 15-25 year olds, as they are the largest viewers of horror. Zombie films often contain appropriate levels of violence for this age group. Research into successful zombie films helped dictate the genre conventions included to attract fans of zombies.
Focus group (4) (2)
This document summarizes questions asked in a focus group about horror films and magazines. It asks which horror trailers and posters are most effective, what elements make horror films enjoyable, what type of magazine content is most interesting, participants' favorite horror films and why, what could be too much in a horror film, and which magazine covers are most effective or ineffective. The focus is on gathering opinions on horror media marketing and content preferences.
Thriller demographic research.
Finley Sinclair conducted demographic research on thriller movie preferences. The data shows that psychological thrillers and the movie "The Call" are most popular among the 15-24 target audience. It also found that city locations, male leads and antagonists, and moderate suspense building before jump scares are preferred. This information will help Finley create a thriller movie opening that appeals to the target demographic.
Q4
- The audience for the media product would be niche but mixed, not defined by age or genre, but rather people bored of Hollywood perfection and wanting more realistic storylines.
- A survey of 25 people found the prime audience to be young adults, adults, and middle-aged people, though some children and older audiences also expressed interest.
- The film is not specific to gender or age, but rather appeals to those interested in personality and quirky stories that differ from mainstream films.
Questionnaire analysis
The document summarizes data from a questionnaire about thriller film audiences. It finds that the target audience is primarily male (62.5%) and between ages 18-34 (87.5%). Most learn about new films through TV advertisements. Murder narratives are most popular plotlines. Successful thriller films like "Inception" and "Gone Girl" emphasize storyline, plot twists, and editing quality. Respondents expect props like guns and knives in psychological thrillers. Dark color schemes are preferred for posters to suit thriller themes. Cliffhangers are an effective device as they create mystery and intrigue audiences. The main image is the most impactful part of a film poster according to 81.25% of respondents.
Question 3
The document discusses finding a media institution to distribute a horror film product. It determines that Paramount would be a good fit as the distributor, as Paramount had previously successfully distributed other horror films like Friday the 13th and Paranormal Activity that targeted the same audience. Choosing Paramount provides assurance that the distributor knows how to reach the intended target horror film audience.
Evaluation
The document discusses the research done to inform a horror film publicity campaign. It summarizes that research into successful horror films influenced choosing a young girl protagonist like in "The Ring" and using props like in "Friday the 13th." The location was also influenced by "Be Witch-our." Research into narrative strategies led to adopting a voiceover and dialogue approach reflected in the concept. Comparing the target audiences of influencing films helped in marketing to a similar audience. Researching certification gave understanding of what could be included to influence campaign ideas.
Target audience research
The document summarizes the results of a survey conducted to research the target audience for a horror film trailer. Key findings include that abandoned buildings and the countryside were popular suggested settings, ghosts and zombies popular monsters, and psychological horror a preferred genre, though the filmmakers decided on torture-based horror. Trailers were deemed the most persuasive form of advertising.
Part b and c
The document summarizes the results of a survey about Star Wars audiences. It found that 66% of respondents were women aged 16-20, and 33% had watched all 10 Star Wars films while 66% had watched 0-2. When asked about events, comicons and exhibitions appealed to all ages and genders. Most saw the primary audience as adults who saw the original films, and the secondary audience as younger people. 50% thought Star Wars was mainstream and 33% alternative. Half wouldn't spend money on merchandise but 16% would spend over £50. Respondents said parents take families to see the films.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
Questionnaire analysis
The document analyzes the responses to a questionnaire about horror movie audiences. It summarizes that:
- The respondents were predominantly male and ranged in age from 17 to 24.
- The most popular horror movie was 28 Days Later, a zombie film.
- The majority of respondents go to the cinema monthly or yearly.
- Most respondents would go to the cinema with friends rather than family.
research into Audience
The document discusses research conducted into the target audience for a horror film production. It found that the ideal age range is 15-35 years old for both males and females. Both genders enjoy horror films. The research also found that social class C2, consisting of skilled working class with below average incomes, most enjoys horror films. A focus group on Facebook of teenage media students with an interest in horror films was assembled. The focus group results showed a preference for supernatural horror films, which will inspire the production to be a supernatural horror.
Evaluation 5
The document discusses how the filmmakers attracted their target audience of 15-24 year olds to their horror film. They conducted a survey that showed this age group prefers horror films. Based on feedback on an early draft, they added a new character to serve as the audience surrogate to help viewers bond with someone and follow the story better. Another survey tested potential titles, and "One by One" scored highest with both male and female voters.
Questionnaire and results
The document discusses a questionnaire the author created to learn about their target audience's preferences for a horror film trailer. They asked about favorite horror subgenres, most scary villain type, and most effective setting. The questionnaire was posted on social media where their target audience is found. Results showed psychological/thriller and slasher subgenres as most popular, with a mysterious dark villain and large Victorian house as the preferred setting. This information allows the author to make choices that will appeal to their target audience.
Question 4
This document discusses the target audience for a media thriller product. It identifies that the target audience is teenagers and young adults aged 15-25. Research showed that this age group enjoys thrillers with graphic themes and action. Choosing this age range allows using older actors that the audience can relate to and including more shocking elements. Popular thrillers for this demographic tend to be rated 12 and above and contain substantial action like The Hunger Games.
Media
Lions Gate Entertainment would be the best media institution to distribute the author's thriller film. Lions Gate has extensive experience distributing successful thriller films like Texas Chainsaw 3D and American Psycho. Choosing a major company like Lions Gate that has a loyal audience base and a reputation for thriller films will help audiences understand the genre of the film and boost its reputation. Lions Gate's past distribution of high-grossing thrillers also shows they are a trustworthy partner who can help ensure the success of the author's new thriller.
Audience research questionnaire
This document provides interview questions to ask two people with different demographics about crime thriller films. The questions gauge their opinions on what makes a good thriller, what types of elements a crime thriller may involve, what would appeal to them in a crime thriller film, and which specific subgenre of crime thriller they find most appealing and why. It instructs the interviewer to summarize what they learned from the interviews and how it will impact their coursework ideas.
FOCUS GROUP ANALYSIS
The focus group was conducted with 6 teenagers to understand what would attract their target horror film audience. Participants were asked questions about film posters, fonts, taglines, sound, magazine features, camera shots, murder weapons, costumes, the film name, and enjoyable horror movie factors. Their feedback indicated a preference for disturbing imagery and taglines that hint at the plot without revealing too much, conventional horror sounds, clear villain and weapon depictions, and close-up shots that make the antagonist look sinister. This information will help design marketing materials that entice the target audience.
Question 3
Harry Wright conducted a survey to gather audience feedback on concepts and ideas for a romantic comedy film. The survey results showed that the target audience was females aged 15-25 from towns and cities who enjoy films, sports, and computer games. One key finding was that the narrative should be told from the female character's point of view. Wright used this feedback to help produce the film trailer by following the audience's preference on the narrative perspective. The questionnaire also helped Wright create an audience profile to target for advertising the completed film.
Slasher film data collection
This document summarizes the findings from a survey distributed to the target audience for a slasher film trailer. Key findings include:
- The majority of the audience is female, between 18-34 years old, and frequently watches films.
- Common scary elements like death and the dark are preferred to include in the trailer.
- The audience's favorite part of horror films is the thrill of being scared.
Q4
Paramount Pictures would be the best media institution to distribute the author's horror film product. The author researched film distributors on IMDb and found that Paramount Pictures has distributed many successful horror films, including Paranormal Activity, which has a similar storyline and target audience to the author's film. Paramount Pictures would appeal to the author's target horror film audience and is experienced in distributing films with comparable genres and scenarios.
Quantitative Audience Research
The document provides quantitative audience research data collected through an online survey about preferences for horror films.
The survey results show that the target audience is primarily 17-19 year old males who prefer slasher films like Halloween and Friday the 13th. Popular slasher film villains like Freddy Krueger and settings like neighborhoods are favored. Most audience members access films through streaming and would prefer to see a slasher film in spring to avoid competition. Common weapons like knives are preferred to use in the film.
Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
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Focus group (4) (2)
This document summarizes questions asked in a focus group about horror films and magazines. It asks which horror trailers and posters are most effective, what elements make horror films enjoyable, what type of magazine content is most interesting, participants' favorite horror films and why, what could be too much in a horror film, and which magazine covers are most effective or ineffective. The focus is on gathering opinions on horror media marketing and content preferences.
Thriller demographic research.
Finley Sinclair conducted demographic research on thriller movie preferences. The data shows that psychological thrillers and the movie "The Call" are most popular among the 15-24 target audience. It also found that city locations, male leads and antagonists, and moderate suspense building before jump scares are preferred. This information will help Finley create a thriller movie opening that appeals to the target demographic.
Q4
- The audience for the media product would be niche but mixed, not defined by age or genre, but rather people bored of Hollywood perfection and wanting more realistic storylines.
- A survey of 25 people found the prime audience to be young adults, adults, and middle-aged people, though some children and older audiences also expressed interest.
- The film is not specific to gender or age, but rather appeals to those interested in personality and quirky stories that differ from mainstream films.
Questionnaire analysis
The document summarizes data from a questionnaire about thriller film audiences. It finds that the target audience is primarily male (62.5%) and between ages 18-34 (87.5%). Most learn about new films through TV advertisements. Murder narratives are most popular plotlines. Successful thriller films like "Inception" and "Gone Girl" emphasize storyline, plot twists, and editing quality. Respondents expect props like guns and knives in psychological thrillers. Dark color schemes are preferred for posters to suit thriller themes. Cliffhangers are an effective device as they create mystery and intrigue audiences. The main image is the most impactful part of a film poster according to 81.25% of respondents.
Question 3
The document discusses finding a media institution to distribute a horror film product. It determines that Paramount would be a good fit as the distributor, as Paramount had previously successfully distributed other horror films like Friday the 13th and Paranormal Activity that targeted the same audience. Choosing Paramount provides assurance that the distributor knows how to reach the intended target horror film audience.
Evaluation
The document discusses the research done to inform a horror film publicity campaign. It summarizes that research into successful horror films influenced choosing a young girl protagonist like in "The Ring" and using props like in "Friday the 13th." The location was also influenced by "Be Witch-our." Research into narrative strategies led to adopting a voiceover and dialogue approach reflected in the concept. Comparing the target audiences of influencing films helped in marketing to a similar audience. Researching certification gave understanding of what could be included to influence campaign ideas.
Target audience research
The document summarizes the results of a survey conducted to research the target audience for a horror film trailer. Key findings include that abandoned buildings and the countryside were popular suggested settings, ghosts and zombies popular monsters, and psychological horror a preferred genre, though the filmmakers decided on torture-based horror. Trailers were deemed the most persuasive form of advertising.
Part b and c
The document summarizes the results of a survey about Star Wars audiences. It found that 66% of respondents were women aged 16-20, and 33% had watched all 10 Star Wars films while 66% had watched 0-2. When asked about events, comicons and exhibitions appealed to all ages and genders. Most saw the primary audience as adults who saw the original films, and the secondary audience as younger people. 50% thought Star Wars was mainstream and 33% alternative. Half wouldn't spend money on merchandise but 16% would spend over £50. Respondents said parents take families to see the films.
Question 4
The document discusses the audience for a media product. Through questionnaires and interviews with a sample of people aged 15 to 58, the author determined that those aged 16 to 30 favored horror films the most. Younger people found fear of the unknown exciting, while older audiences preferred compelling storylines and plot twists. Based on this research, the author decided to create a thriller film opening that would appeal to a wider audience through realism rather than supernatural elements. Additionally, the author chose to target a BBFC 15 rating, which allows for some drug use, violence, and discriminatory language if not promoted or glamorized.
Questionnaire analysis
The document analyzes the responses to a questionnaire about horror movie audiences. It summarizes that:
- The respondents were predominantly male and ranged in age from 17 to 24.
- The most popular horror movie was 28 Days Later, a zombie film.
- The majority of respondents go to the cinema monthly or yearly.
- Most respondents would go to the cinema with friends rather than family.
research into Audience
The document discusses research conducted into the target audience for a horror film production. It found that the ideal age range is 15-35 years old for both males and females. Both genders enjoy horror films. The research also found that social class C2, consisting of skilled working class with below average incomes, most enjoys horror films. A focus group on Facebook of teenage media students with an interest in horror films was assembled. The focus group results showed a preference for supernatural horror films, which will inspire the production to be a supernatural horror.
Evaluation 5
The document discusses how the filmmakers attracted their target audience of 15-24 year olds to their horror film. They conducted a survey that showed this age group prefers horror films. Based on feedback on an early draft, they added a new character to serve as the audience surrogate to help viewers bond with someone and follow the story better. Another survey tested potential titles, and "One by One" scored highest with both male and female voters.
Questionnaire and results
The document discusses a questionnaire the author created to learn about their target audience's preferences for a horror film trailer. They asked about favorite horror subgenres, most scary villain type, and most effective setting. The questionnaire was posted on social media where their target audience is found. Results showed psychological/thriller and slasher subgenres as most popular, with a mysterious dark villain and large Victorian house as the preferred setting. This information allows the author to make choices that will appeal to their target audience.
Question 4
This document discusses the target audience for a media thriller product. It identifies that the target audience is teenagers and young adults aged 15-25. Research showed that this age group enjoys thrillers with graphic themes and action. Choosing this age range allows using older actors that the audience can relate to and including more shocking elements. Popular thrillers for this demographic tend to be rated 12 and above and contain substantial action like The Hunger Games.
Media
Lions Gate Entertainment would be the best media institution to distribute the author's thriller film. Lions Gate has extensive experience distributing successful thriller films like Texas Chainsaw 3D and American Psycho. Choosing a major company like Lions Gate that has a loyal audience base and a reputation for thriller films will help audiences understand the genre of the film and boost its reputation. Lions Gate's past distribution of high-grossing thrillers also shows they are a trustworthy partner who can help ensure the success of the author's new thriller.
Audience research questionnaire
This document provides interview questions to ask two people with different demographics about crime thriller films. The questions gauge their opinions on what makes a good thriller, what types of elements a crime thriller may involve, what would appeal to them in a crime thriller film, and which specific subgenre of crime thriller they find most appealing and why. It instructs the interviewer to summarize what they learned from the interviews and how it will impact their coursework ideas.
FOCUS GROUP ANALYSIS
The focus group was conducted with 6 teenagers to understand what would attract their target horror film audience. Participants were asked questions about film posters, fonts, taglines, sound, magazine features, camera shots, murder weapons, costumes, the film name, and enjoyable horror movie factors. Their feedback indicated a preference for disturbing imagery and taglines that hint at the plot without revealing too much, conventional horror sounds, clear villain and weapon depictions, and close-up shots that make the antagonist look sinister. This information will help design marketing materials that entice the target audience.
Question 3
Harry Wright conducted a survey to gather audience feedback on concepts and ideas for a romantic comedy film. The survey results showed that the target audience was females aged 15-25 from towns and cities who enjoy films, sports, and computer games. One key finding was that the narrative should be told from the female character's point of view. Wright used this feedback to help produce the film trailer by following the audience's preference on the narrative perspective. The questionnaire also helped Wright create an audience profile to target for advertising the completed film.
Slasher film data collection
This document summarizes the findings from a survey distributed to the target audience for a slasher film trailer. Key findings include:
- The majority of the audience is female, between 18-34 years old, and frequently watches films.
- Common scary elements like death and the dark are preferred to include in the trailer.
- The audience's favorite part of horror films is the thrill of being scared.
Q4
Paramount Pictures would be the best media institution to distribute the author's horror film product. The author researched film distributors on IMDb and found that Paramount Pictures has distributed many successful horror films, including Paranormal Activity, which has a similar storyline and target audience to the author's film. Paramount Pictures would appeal to the author's target horror film audience and is experienced in distributing films with comparable genres and scenarios.
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Quantitative Audience Research
The document provides quantitative audience research data collected through an online survey about preferences for horror films.
The survey results show that the target audience is primarily 17-19 year old males who prefer slasher films like Halloween and Friday the 13th. Popular slasher film villains like Freddy Krueger and settings like neighborhoods are favored. Most audience members access films through streaming and would prefer to see a slasher film in spring to avoid competition. Common weapons like knives are preferred to use in the film.
Target research
The document discusses establishing a target audience for horror films. It describes conducting a questionnaire of 10 people ages 15-48 to understand preferences around gender, age, favorite horror film genres, and how trailers are watched. The results showed the target audience is primarily 18-25 year olds, with more men and women represented. Younger audiences prefer slasher films, and most watch trailers online, so the author will focus their research and trailer on this demographic.
What have you learned from your audience feedback.pptx2
The document summarizes audience research conducted to inform the creation of a horror film trailer. A questionnaire was distributed to 30 people asking about preferences for horror film and trailer content and features. Respondents preferred psychological horror and indicated suspense music and darkness were good openings for a trailer. Most respondents were between ages 16-18 or 19-20, informing the target age range. The research was intended to align the trailer with what the target audience prefers.
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
Secondary research powerpoint
The document discusses secondary audience research for films. It summarizes that the British Film Institute organized film audiences into 4 categories: mainstream, mainstream plus, aficionados, and film buffs. It then provides demographic data from the films Silent Hill: Revelation 3D and Alien vs. Predator, finding that both horror films had primarily male audiences between ages 15-24. Finally, it states that the teaser trailer is important for making audiences aware of a film's release date, actors, genre, and basic story.
Age Demographic
This document discusses analyzing the age demographic for a psychological thriller film marketing campaign. It first looks at previous survey data that showed the genre's audience ranged from 18-45, with key groups being 22-27, 28-35, and 36-45. However, this data had a small sample size. The document then analyzes data from 5 psychological thriller films on the YouGov website, finding that 4 of the 5 had over 30% of their audience aged 25-39. This leads to the conclusion that the target age demographic for the marketing campaign should be 25-39 years old.
Media quesiton 3
This document discusses market research and targeting audiences for a horror film. It defines market research as finding demand and determining how to sell a product. For horror films, the main audience is ages 15-25 who are seeking thrills. Horror films also appeal to working class communities due to being inexpensive. The document outlines primary research conducted through surveys to understand audiences' preferences. Feedback from the target demographic helped improve the film's teaser trailer. Overall, the marketing campaign is deemed successful because the poster, trailer, and other materials maintained a consistent style and branding that audiences would recognize.
Audience research task (1)
- The target audience for the crime/thriller genre film trailer is typically white, middle-class males aged 13-40 who earn £30,000-£100,000 annually
- This audience can relate to the smart, powerful, and rich antagonists portrayed and admires their materialistic lifestyles
- They also relate to films that show the journey from poverty to wealth, finding these stories aspirational
- The trailer will include an attractive female character to appeal to the primarily male audience
- Research on similar films from IMDB found they appealed most to males aged 13-40, supporting this target audience analysis
Target audience
We identified our target audience as 14-25 year olds and conducted research to understand their preferences. We distributed a survey monkey to ask questions about age, gender, fears and favorite horror subgenres. We also showed drafts of our sequence to friends and family and conducted interviews to get feedback. The majority favored psychological horror. We aimed to create a 12A psychological horror sequence that would appeal to our target audience by including themes they fear most like memory loss and incorporating conventions from various subgenres.
Questionnaire One
This is the first questionnaire that my partner and I handed out to representatives from our target audience.
Who are your audience and what have you learned from your audience feedback?
The document discusses researching a target audience for a student film production. It was found that most people surveyed preferred the horror genre with a female hero. The production team decided to create a trailer with this theme, targeting males and females aged 15-25. Research showed this age group particularly liked horror films. Feedback on the completed trailer was positive, with most focus group members saying they would want to see the full film.
Evaluation Question 3 - Audience Feedback
The respondent learned several things from audience feedback on their survey:
1) The majority (66%) of respondents were female, which aligns with the film's target demographic as the main character is female.
2) Most respondents were between 15-24 years old, fitting the core target audience of teens and young adults.
3) The poster and magazine cover successfully conveyed that the film was a horror/thriller genre, with 89% and 100% accuracy respectively.
4) Test audiences rated the poster and magazine cover highly, with both scoring an average of 8.5/10 or higher for quality and effectively communicating the horror genre.
Thriller evaluation- Question 5
1) The target audience for the thriller production was 15-24 year olds, as thrillers are most popular with this age range.
2) To attract this audience, the filmmakers conducted research by analyzing other successful thriller openings and distributing questionnaires to gauge what aspects of thrillers the target audience enjoys.
3) Key elements the audience likes that were incorporated into the opening include tension, music, enigmas, protagonists and antagonists. The opening features a young female victim being kidnapped to appeal to and generate sympathy from the target demographic.
Target audience
The document summarizes audience research conducted to determine the target audience for a horror movie opening. A questionnaire found that males aged 18-25 are most likely to watch horror movies. This is because they can appreciate the graphic nature of horror films, unlike younger audiences. Alternative subcultures like emos, scene kids, and skaters also have an affinity for the adrenaline of horror. Therefore, the target audience for the horror movie opening will be males over age 18, as that demographic is most likely to view horror films and allow use of paranormal elements without restraint.
Audience Research - Lj Picturesss
The document discusses audience research conducted for a film project called Lj Pictures. A survey was designed and distributed online and in the student center to gather feedback. The majority of respondents were males between 16-30 years old. Most said a teaser trailer would encourage them to see the full film. Respondents also preferred films that keep viewers guessing over predictable plots. The most popular genres were action and thriller. This information will help the filmmakers choose genre, target audience and elements to include in the teaser trailer, such as music suited to the age of the intended viewers. The goal is to target the right audience to help ensure the film's success.
Questionnaire results
The questionnaire results showed that the target audience for horror films is 17-24 year old males, most of whom are full-time students living in Chigwell or Barkingside on a low income. They prefer to watch psychological and supernatural horror films online or with friends. Common preferences included Valak as the scariest antagonist, possessions as the scariest supernatural element, and Patrick Wilson as the most iconic protagonist. Based on these findings, the proposal is to create a short film featuring male student friends in Chigwell dealing with possessions, incorporating elements audiences found scary, and distribute it online for under £10 around half term to reach the largest potential audience.
Questionnaire results
The questionnaire results showed that the target audience for horror films is 17-24 year old males, most of whom are full-time students living in Chigwell or Barkingside on a low income. They prefer to watch psychological and supernatural horror films online or with friends. Valak from The Conjuring and possessions were seen as the scariest antagonist and supernatural element. Based on this, the proposal is to create a short horror film featuring male student friends in Chigwell dealing with possessions, incorporating elements of Valak and iconic protagonist Patrick Wilson, and distribute it for under £10 online around half term to reach the largest potential audience.
Questionnaire results
The document summarizes the results of a questionnaire about audience preferences for horror films. Key findings include:
- The target audience is 17-24 year olds, likely students with low incomes.
- The majority of the audience is male.
- Most audience members live in Chigwell or Barkingside.
- Psychological horror and possessions are the scariest subgenres and supernatural elements.
- Valak from The Conjuring 2 and Patrick Wilson's characters are the scariest antagonist and most iconic protagonist.
- Most audience members watch horror films monthly with friends and consume them through online streaming or cinema.
Based on these findings, the proposal is to target both
Audience Research
1) The document discusses the results of a questionnaire given to the target audience of 15-25 year olds for a student film project.
2) The questionnaire looked at topics like preferred genres, where advertisements are seen, distance to cinemas and visit frequency, and preferences for mainstream vs independent films.
3) The results showed comedy and drama were most popular genres, posters were the best advertising method, and there was a 50/50 split for mainstream vs independent preferences which informed the group's production decisions.
Questionnaire results
The questionnaire results showed that the target audience for horror films is 17-24 year old males, most of whom are full-time students living in Chigwell or Barkingside. They prefer to watch psychological and supernatural horror films online or with friends. Common preferences included possessions as the scariest supernatural element and Valak from The Conjuring as the scariest antagonist. Based on this, the proposal is to create an online psychological supernatural horror short film featuring possessions, set in Chigwell/Barkingside, with a group of male student friends as protagonists exhibiting traits of iconic horror character Patrick Wilson.
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What have you learned from your audience feedback.pptx2
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Who are your audience and what have you learned from your audience feedback?
Who are your audience and what have you learned from your audience feedback?
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Comp list
The document compares three horror films to the film being produced:
- The Blair Witch Project (1999) had a small budget but large profits, showing found footage can be successful. It targeted young adults seeking thrills.
- Midsommar (2019) featured a cult different from society, like the film being made. It had budgets of $9M and profits over $49M, giving hope for their film's success.
- It (2017) involved a boy kidnapped by a clown, similar to children searching for animal masked people. It had a $35M budget and $328M profits, showing another successful horror search narrative.
Camera angles pptx
This document describes different camera angles used in filmmaking including extreme long shots that show the entire body and environment, long shots that show the whole body, mid shots that show from the knees up, close ups that fill the frame with a person's face, and bird's eye view shots that look down from above. It also lists worm eye shots looking up, over the shoulder shots, canted angle shots taken from the side, and low angle shots looking up.
Trailer analysis final
The trailer for American Sniper successfully revealed the biopic action/drama genre through flashback sequences from the war zone and the personal issues of the main character. It introduced the sniper as having both strengths and struggles. Tension was built through the sniper's moral conflict over killing a mother in front of her child. The trailer for Gravity presented the science fiction/thriller genre through its space setting and camera work. It focused on the lone female astronaut and her inner conflict after being ejected from her ship. Both trailers built dramatic tension through crescendos in sound and editing that increased anxiety for the characters.
Trailer analysis
The trailer begins with ominous tones as it describes the impossible conditions of space. It then shows a woman being flung around in space as a man tries to help her. Various tense scenes show the woman isolated and panicking in space. The trailer builds tension through shaky camera work showing explosions in a city. People scream and a statue falls as the threat is unseen. Military forces are unable to stop the threat. The trailer creates a sense of isolation, danger and impending doom to enthral the viewer.
Film distribution final 2
The document discusses strategies for distributing an independent film. It examines how to target a specific audience through research on demographics like personality, gender, income, and ethnicity. Case studies of independent films like Bait and Sorry We Missed You show how their websites and social media campaigns helped distribution. Film festivals can further promote a successful independent film. The conclusion recommends starting with a social media campaign, and potentially pitching the film to independent distributors like Verve or Warp if it gains attention.
Film distribution final copy
The document discusses how to engage an audience and distribute an independent film. It begins by examining target audiences, noting how research into interests, demographics, and personality types can help tailor a film. Questionnaires provided information on viewing preferences across generations. Key audiences are identified as mainstream adults interested in technology. Distribution strategies for independent films focus on websites and festivals to promote without major budgets. Case studies of films like Bait show how independent distribution utilizes online promotion and screenings at film festivals to find audiences.
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This is my presentation for the Record Store Scavenger Hunt.
My storyboard for a sword fight scene with lightsabers
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一模一样【微信：A575476】【加拿大多伦多大学毕业证（uoft毕业证书）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Heart Touching Romantic Love Shayari In English with Images
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
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Audience questionnaire pptx
- 2. Context My group completed an audience questionnaire when researching our trailer. In this questionnaire we got the informants age, gender, favourite genre, their opinion on a variety of posters and where they normally find out about new films. The purpose of it was to understand what different groups of people think on what makes a good trailer/poster campaign. This will give us deeper knowledge into what our target audience like and how we would go about targeting them effectively. We would then use this data to tailor the trailer and poster around the preference of the target audience and what they would find favourable.
- 4. Female Prefer not to say Male What is your gender
- 5. Sci-Fi Drama Action Thriller Horror What is your favourite genre
- 6. What poster is your favourite? Cloverfield Us The Blair Witch Project
- 7. How do you find out about new movies