Audience Profiling
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There are several methods to profile target audiences for media industries, including demographic profiling which defines audiences by age, gender, and other attributes, psychographic profiling which categorizes audiences based on their needs and motivations, and the four C's framework which categorizes consumers according to their personal aspirations such as mainstreamers, aspirers, succeeders, and reformers.
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Demographic profiling categorizes audiences by attributes like age, gender, income and location, while psychographic profiling focuses on needs, motivations and attitudes. The Four C's model further analyzes consumers based on their personal aspirations, dividing them into mainstreamers seeking stability, aspirers seeking self-improvement, succeeders reinforcing power, and reformers promoting eco-friendly ideals. Effective audience profiling understands what consumers want rather than just their surface characteristics.
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The document discusses several theories of personality and how they relate to consumer behavior, including:
1) Freudian and neo-Freudian theories which focus on unconscious needs and social relationships influencing motivation and development.
2) Trait theory which sees personality as a set of measurable psychological traits.
3) Research finding consumer purchases reflect aspects of their own personality.
It then examines several personality traits like innovativeness, dogmatism, and stimulation levels that influence consumer preferences for new or established products.
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This document discusses consumer behavior and the factors that influence consumer purchasing decisions. It covers cultural, social, personal, psychological factors as well as the stages of the consumer decision process including need recognition, information search, evaluation of alternatives, and the final purchase decision. The key factors discussed are cultural influences like social class, reference groups, and family influence. Personal factors covered include occupation, lifestyle, personality and motivation. Psychological concepts like perception, learning, beliefs and attitudes are also examined.
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The document discusses different audience profiling models used to analyze target audiences including demographic, socio-economic, and psychographic profiling. It explains the criteria used in demographic profiling like gender, age, income level. Socio-economic profiling categorizes audiences based on their occupation and income level into groups A through E. Psychographic profiling analyzes audiences based on their aspirations, values, and lifestyle characteristics.
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The document discusses several theories of personality and how they relate to consumer behavior, including:
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The document discusses four models of consumer behavior:
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2. The learning model sees behavior as shaped by innate and learned needs that products can be associated with to drive consumption.
3. The psychoanalytic model incorporates the conscious and subconscious influences on decisions, including hidden symbols that can impact brand preferences.
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Psychographic Segmentation and Target Audience in Online Marketing
Psychographic segmentation divides audiences based on lifestyle traits, social class, and behaviors. It uses demographic data to understand audiences' behaviors, habits, and psychologies. Marketers obtain psychographic data from various sources like surveys, social media, and focus groups. Psychographic segmentation involves dividing audiences into groups according to social class, lifestyle characteristics defined by models like the 4Cs, and behaviors related to product usage, benefits, and loyalty. It also segments based on buyer readiness stages that range from awareness to purchase.
cONSUMER bEHAVIOUR.pptx
Consumer behavior is the study of how individuals select, purchase, use, and dispose of products and services to satisfy their needs and desires. It is influenced by cultural, social, personal and psychological factors. Marketers must understand consumer behavior to develop effective marketing strategies by analyzing factors affecting behavior at each stage of obtaining, consuming, and disposing of products. Studying consumer behavior helps marketers create better products and services, set prices appropriately, promote offerings effectively, and make products widely available to maximize sales and profits.
Unit 1 consumer behavior
consumer behavior, segmentation, relevance of segmentation, psychographic dimensions of consumers; motivation,perception, personality, attitude formation and change
Unit 1 consumer behavior
introduction to consumer behavior, segmentation, consumer and marketing strategy, psychographic dimensions of consumer; motivation, perception, personality, attitude formation and change
Consumer behaviour final materials
The document discusses consumer behavior and culture. It provides an overview of key concepts in consumer behavior including the decision making process, external and internal influences, problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, post-purchase processes, and customer satisfaction. It then discusses culture and cultural influences, defining culture and outlining Hofstede's cultural dimensions model for comparing cultures.
Consumer behavior
The document discusses consumer behavior and the factors that influence purchasing decisions. It describes the five stages of the consumer decision process: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Personal factors like age, personality, and psychological factors like motivation, perception, and attitudes shape consumer behavior. Social factors such as family, reference groups, and culture also impact purchasing. Marketers must understand these influences to develop effective strategies that satisfy consumer needs and wants.
Consumer behavior
The document discusses consumer behavior and the factors that influence purchasing decisions. It describes the five stages of the consumer decision process: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Personal factors like age, personality, and psychological factors like motivation, perception, and attitudes shape consumer behavior. Social factors such as family, reference groups, and culture also impact purchasing. Marketers must understand these influences to develop effective strategies that satisfy consumer needs and wants.
Research - Audiences
The document discusses various methods for identifying and understanding target audiences. It describes socio-economic models that categorize audiences by occupation and income. Psychographic and demographic profiling categorize audiences based on personality, values, attitudes, lifestyle, age, gender, social class, and ethnicity. Understanding target audiences through these methods allows production companies to effectively reach them and create products that appeal to their interests and needs.
Audience profiling
This document discusses various methods for profiling audiences, including qualitative research through questionnaires, socio-economic research to determine income levels, demographics to categorize by age and occupation, psychographics to understand beliefs and interests, and considering age and gender which are major factors. Qualitative research through questionnaires and focus groups allows producers to directly ask consumers questions to define the target audience.
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Lesson 4_Audience profiling 3_Psycho-graphic profiling model
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Young Marketers Elite 3 - Assignment zero - Đình Giang + Phúc Hậu + Văn Hiển
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Psychographic Segmentation and Target Audience in Online Marketing
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Goodwin’S Music Video Theory Mark Iiii
The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included:
1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub.
2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist.
3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.
Narrative Theory
- Claude Lévi-Strauss was a structuralist philosopher who coined the theory of "binary oppositions" which claims that pairs of opposites like light/dark structure narratives in media like stories and films.
- Tzvetan Todorov suggested that narratives follow a 5 stage structure - equilibrium, disruption of equilibrium by an event, realization of the disruption, an attempt to repair the damage, and restoration of a new equilibrium.
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Narrative Theory
Narrative theory proposes that stories, whether fictional or non-fictional, follow common structural patterns. Claude Lévi-Strauss suggested that media texts use binary oppositions like light/dark or hero/villain. Tzvetan Todorov identified a 5-stage structure to narratives: equilibrium, disruption, realization, attempt to repair, new equilibrium. This 5-stage model can be applied broadly and is useful for identifying the underlying structure of texts. Advertisements often follow this narrative structure by presenting a problem and then positioning the product as the solution that restores equilibrium.
Nmt Evaluation
The document discusses how new media technologies were used at various stages of a music video production project. Specifically, it describes how:
1) The internet, YouTube, and Facebook were used to publish and gather feedback on the video from a global audience in a more efficient manner than previous methods.
2) Video sharing websites and Google were used to research existing music videos and marketing materials during the planning stage.
3) Document sharing websites, camera phones, and digital cameras facilitated sharing files, images, and footage with others for collaboration purposes throughout the project.
Nmt Evaluation
The document discusses how new media technologies were used at various stages of a music video production project. Specifically, it describes how:
1) The internet, YouTube, and Facebook were used to publish and get feedback on the video from a global audience in a more efficient manner than previous methods.
2) 3G phones allowed the video to be easily shared, accessed, and feedback obtained from people without computer access.
3) Video and document sharing websites facilitated research and planning by allowing relevant examples to be easily found and referenced.
4) Google was used to search for examples to analyze, and cameras captured photos to document and share aspects of the production process.
A2 Media Evaluation
This music video challenges conventions of funk genre videos in several ways:
1) It integrates a narrative structure separating performance scenes from story scenes, developing the single character storyline into multiple supporting characters.
2) The main character is not portrayed as typically flamboyant or energetic, showing people are complex beneath the surface.
3) Performance scenes lack backup singers/instruments and a physical audience, breaking conventions to appeal to a wider age range.
4) It ends sorrowfully rather than positively, subverting the happy ending convention through the supporting character's death.
Theory Of Semiotics
Semiotics is the study of signs and sign systems. It examines how people understand phenomena and share that understanding through communication. There are three main branches of semiotics: semantics, which studies the relationship between signs and what they refer to; syntactics, which looks at relationships among signs in formal structures; and pragmatics, which considers the relationship between signs and their effects on people. Signs take on meaning through a three stage process of perception, interpretation, and response. They can also convey different values through detachment, dominance, or dependence.
Representation Of Social Groups
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2. Ethnic minorities are often depicted as criminal, lazy, unintelligent, and living in poverty compared to their actual circumstances.
3. Women are commonly portrayed as emotional, dependent on men, and better suited to domestic roles rather than careers.
4. Youth and working class people are frequently associated with trouble, crime, lack of education, and difficulty finding employment.
Narrative Theory
Claude Lévi-Strauss proposed that binary oppositions such as light/dark structure media texts through contrast. Tzvetan Todorov suggested narratives follow five stages: equilibrium, disruption, realization, attempt to repair, new equilibrium. Both theories claim textual structures can be applied to fictional and nonfictional works, with ads often using disruption/solution contrasts to promote products.
Digipak Analysis Mark III
The document analyzes several album covers from the funk genre. It discusses elements like font style and color that are used consistently across albums to market the artists and albums to their target audiences. Specific elements like an artist's hair or costumes are also examined for the symbolic meanings and themes they represent that would appeal to younger audiences interested in funk music. Overall, the covers are designed to clearly identify the artists and albums while representing qualities of fun, energy, and rebellion through their visual design elements to effectively promote and sell the music.
Goodwin’s Music Video Theory Mark IIII
The document provides an analysis of music videos based on Goodwin's Music Video Theory. It analyzes two music videos - Usher's "Confessions" and Yayo's "Curious/Pimpin" - and discusses several relationships and conventions based on the theory: 1) The videos demonstrate genre characteristics of R&B and rap. 2) There is a relationship between the lyrics and visuals in both videos. 3) The relationship between the music and visuals amplifies themes in both videos. 4) Close-ups of the artist are common to develop motifs and identify with the audience. 5) "Curious/Pimpin" contains more voyeuristic treatment of women through clothing, shots, and
Diggin’ Music Video Filming Schedule Mark 2
The document outlines the filming schedule for the music video "Diggin' Music" over two weeks. It details what scenes will be filmed on which days, including getting ready, living room, park, shop, and party scenes. The schedule also allocates time for editing during and after filming is completed.
cap
The document appears to be a collection of random links and words with no clear overall topic or narrative. It includes the words "Cap Commotion", some introduction text, and mentions planning but does not provide any meaningful or essential information that can be summarized in 3 sentences or less.
1music Video Project
R&B originated from the blending of blues and gospel music styles by African Americans who migrated from the rural South to northern cities in the 1930s-1940s. It was characterized by a strong rhythmic beat and focus on emotional experiences. Early influential R&B artists included Ray Charles, BB King, and James Brown. Motown Records popularized R&B in the 1960s with its soulful sound. Contemporary R&B since the 1990s draws from earlier soul and funk influences.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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Audience Profiling
- 3. Cross-Cultural Consumer Characteristics (The Four C’s) Categorise consumers in terms of their ‘personal aspirations’. Like psychographic profiling, the four Cs’ target audiences in terms of wants and needs. Mainstreamers -Largest group -Concerned with security and stability -Buy well recognised brands. Aspirers - Seek to improve themselves. -Buy products with high status brand names Succeeders - People in positions of power. -Buy brands which reinforce feelings of power Reformers - Idealists who consume eco- friendly products. Products which represent the ‘caring’ ideology. Individual - Highly media literate - Expects high production advertising - Buys product image (not product) Audience Profiling