The proliferation of hardware and software in the film industry has led to several impacts: 1) Equipment like cameras are now cheaper, smaller, and easier to use, lowering production costs. 2) Films can be produced, edited, and distributed more quickly and efficiently using digital tools. 3) Distribution is now digital, allowing films to reach wider audiences through online platforms.

1. Bethany Lock.
PROLIFERATION IN HARDWARE
AND SOFTWARE.

2. • The proliferation in hardware refers to the rapid
increase in technological products.
PROLIFERATION IN HARDWARE

3. • The increase and advances in digital technology, especially with
video and audio recording devices. This has lead to better quality in
the overall product, which means more sales and profit are gained.
• Rise of the prosumers --- With the advances in mobile devices, the
consumers can now record, edit and distribute their own content,
becoming producers of their own – also known as prosumers.
• Cameras are cheaper to buy, making it easier for smaller companies
to get better equipment. Cameras are also smaller which makes for
more efficient and allows a wider range of action shots.
• Better equipment to cheaply edit and produce films.
• Less resources and people are needed to operate the equipment,
meaning more money can be saved on crew costs.
IMPACT ON PRODUCTION

4. • The impact of the proliferation of hardware has made it easier to
film, edit and distribute to exhibitors far more easily. This saves
money and cuts out extra people that would have been needed in the
past, making the process far more efficient.
• It also takes less time, which means the film can be produced
quickly.
• It also means that films can be distributed and exhibited much more
widely, as everything is digital rather than sending a truck with the
film reel to multiple cinemas one after the other.
IMPACT ON DISTRIBUTION

5. • Digital marketing has revolutionised marketing for film companies.
This allows them to distribute on a wider scale much more quickly
and cheaply, making it far more efficient.
• This also means that trailers and promotional shorts can be created,
which are an effective way of enticing the audience and persuading
them to watch your film.
• User-led content also helps market the film, as people creating their
own content revolving around the film or franchise entices a new
and unique audience to come and watch the film.
IMPACT ON MARKETING

6. • New platforms such as Netflix and Amazon Prime allow instant
streaming to an array of devices such as a tv, xbox, mobile phone or
tablet. This introduces a new easy access with films and allows you
to access the content you want, where you want.
• These are much cheaper and effective ways too watch films, meaning
that audiences may take a chance on indie films, which allows
independent films to be more successful.
IMPACT ON EXCHANGE