This document profiles the psychographics and characteristics of group E on the Jicnar scale. It describes them as mostly female, aged 16-25, unemployed students or casual workers from middle class families. They are aspirers trying to become famous, strugglers trying to make a name for themselves, or hedonists who just want to have fun. They enjoy arts, personalizing clothes, bands, partying, festivals and shopping at places like HMV while being loyal to brands like Vans and Converse.