Concept presentation for a handbook to give to new businesses went they join Welsh ICE

1. IdeaGeneration
Thiswasamindmaptogetallofourideasdownonpaper,it
highlightswhatwefeelarethemostimportantthingsaboutICEthat
wecanexpresswiththedesignofthehandbookandsuggestsafew
differentvisualideasalongwithsomeformatideas.
Weliketheideaofusingapapercraftedappearancetocreatetoset
itapartfromotherstandardmorecorporatestylehandbooks.
Theseareinitialideasofhowwewantthefrontpagetolookandthe
differentwayswecanmakeitwork.Wearetryingtoexperimentwith
thevisualappealofthehandbooktotryandtriggerinterestfromthe
firstglance,sowefeltitwasimportanttohaveacoverthatstoodout
asboldandinteresting,muchliketheethosofICE.
WewanttokeepthegeneralstyleandbrandingforICE,aswethink
thatitisimportanttohaveconsistencywithinthebrand.Thecoverwe
feelshouldbethenavybluethatisthesameontheleaflet.Afterthe
coverwecanexperimentmorebyplayingaroundwiththecoloursand
shapeintheICElogo.

2. FrontPageIdeas
2.
1. 3.
4.
1.
Pros:
-Interestingtwotonevisualappearance
-Givesyouaninstantideaofwhattheinsidewill
looklikewithouthavingtoopenit.
Cons:
-bluesectioncouldbeflimsy-bluesectioncouldbeflimsy
-Notalotofroomforcontentonbluepage
2.
Pros:
-Similarvisualappearancetoideaonebutwitha
moresturdydesign.
Cons:
-Couldbecomedogearedanduntidyeasily-Couldbecomedogearedanduntidyeasily
-Stillnotalotofcontentspace.
3.
Pros:
-Lotsofcontentspace
-Sturdydesign
-Interestingabnormalappeal
Cons:Cons:
-Couldbecomedogeared(notaseasily)
-Logosizemayneedtobechanged
4.
Pros:
-Secondpagehasawholeblankpagefor
introduction
Cons:Cons:
-Leavesabigblue‘blob’ononepage
-Logocutoutcouldbedamagedmeaningweak
branding.
Generalnotes:
-Logosizesareopentochange.
-TheseIdeasarebasedaroundalasercut/paper
craftedfrontpage.
OurChoice:
-Option3isourfavouriteasitincorporatesthe-Option3isourfavouriteasitincorporatesthe
lasercutfrontpagebutstillleavesasturdyand
usefulspacetoputcontentonmeaningitisnot
wasted.Wechosealasercutdesignto
differentiatethehandbookfromacompanywitha
moreformalapproach.

3. ContentFormatIdeas
Ideagenerationforhowthecontentcanbedisplayedwithinthe
handbook.Thisideaisbasedaroundtheuseofslitstoholdexternal
sheetsorinsertsofinformationaboutdifferentsectionswithinICE.
We’dliketoexperimentfurtherwiththeuseofdifferentslitsand
differentpossibleorusefulformatsfortheinserts.
Othermethodsofdisplayingthecaontentanddifferentwaysoffolding
thehandbook,suchasunderfoldedpockets/pouches,aconcertina
foldandastandardbooklayout.Wefeelthatthemostsuitedformatis
usingslitsbecauseitsrelativleyeasytoproduceandispresentable
asauniquelayoutmethod.
Ideasonwherewecantakethecontentfurthersuchasapagefor
businesscardstositin,aneventscalendarandaninterchangeable
contactform.Thereisalsoexperimentationonhowwecantakethe
ideaforwardincludingdifferentformatsfortheinserts,forexamplean
A6cardoranA4posterfold.

4. ContentIdeas
Furtherdevelopmentfortheslit/insertidea.The
consetinafoldissimilartothatoftheICEleafletso
italsofitswiththebranding.Ifthiswasanoption
theinsertswouldhavetobefoldedsothatthey
wouldn’tfallout.Wewouldliketoexploredifferent
waysofholdinginsertstodeveloptheideafurther.
Theinsertideaissothatinformationcanbe
changedthereforethehandbookwouldn’tbecomechangedthereforethehandbookwouldn’tbecome
outdatedeasily.Theinsertswouldbebasedon
severaltemplatesthatcanbeeasilyeditedand
insertedbeforeeachinductionatthebeginningof
themonth.Theyalsoallowquickandeasyaccess
torelevenatinformationwithouthavingtoflick
throughpagesandpagesofinformation.

5. PhysicalMockUpIdeas
Thisimagegivesaslightlyclearerrepresentationof
thefrontpagewiththecutoutsection.Throughthis
cutoutyouwouldbeabletoseethelogoandthe
words‘Handbook’wouldalsobeonthefrontnavy
bluepagejustunderneaththecutoutpiece.
Thisisthenextavailabledoublepageafterthe
introductionillustrativepageandthefriendsofICE
page.Astheleftpagewouldn’tbeabletohaveaslit
initbecauseitisthefirstoftheconcertinafoldsand
duetotherebeingcontentontheothersidewe
suggesthavingthisasthecontents,makingituser
friendlyandquicktofindwhatyouneed.
ThenextpageistheideawehaveexploreddigitallyThenextpageistheideawehaveexploreddigitally
withthefoldedinsertinasimplestraightacrossslit.
Afterseeingitphysicallymadewehavedecidedto
discardthisideaasthefoldwouldhavetobevery
preciseinorderforittonotstickoutofthebottomof
thepublication.Itwouldalsoleavealotofnegative
spaceonthepage.
Thisisthefirstdoublepagethatwouldbeavailable
tohavetwoinserts.Thefirstpageisadiagonalslit
thatholdstheinsertinbythecorner.Thislooksnice
visuallybutwhenitscomestoholdinginsertsitcould
bealittleflimsyandthecontentcouldbeeasilylost.
(ideallytheinsertswouldbeprintedoncardtogive
themamoreprofessionalappearance.)
WWepreferthepagewithtwodiagonalslitsasthis
makestheinsertstable,looksniceandalsothere
isn’ttoomuchoverhandonthebackofthepage.
Thisisanideawehadwherewetookpartsofthe
logoandusedthoseastheinsertholders,wethought
thiswouldlookreallynicebutwhenwemadeitthe
shapesweren’trecognisableastheshapesfromthe
logowhichmadeitquiteirrelevant.Italsowasn’tas
stablecomparedtothediagonalslits.

6. DigitalInsertIdeas
Experimentationwiththepositionofthelogo,large
singlediagonalslittoholdtheinsert.
Theshapedofthetabsthatholdtheinsertinplace
havebeendrawnfromtheshapesinthelogo.We
thoughtthiswouldbeareallyniceideatodraw the
brandtogetherbutwhenmadebothdigitallyand
physicallytheshapesbecomeunrecognisableand
thereforedon’tservethepurposewethoughtthey
would.
Smalldiagonalslitscolourcodedtothelogoand
relevantpartsofthehandbook.Thesewillsecurely
holdtheinsertswhethertheyarepaperorcard.
TheICElogoisbehindtheinsertandthesimple
layoutgivesanicecleanappearance.Thereis
roomtoaddpersonalitywithintheinsertandkey
pointsfromthesectioncanbeaddedaroundthe
ICElogo,althoughnotnecessarICElogo,althoughnotnecessary.
Thefacingpageinanalternativecolourtoshow
howitwouldlookusingothercoloursofthelogo.
Theideaistousethismethodforeachsection
throughoutthehandbook.
Thisisthesameideaaspreviouslyshownbutthe
slitsaregoinginthesamedirectiononallpages.We
prefertheexampleontheleftasitshowsbetter
diversityandcreatesamoreinterestingappearance.

7. Content,FrontPage
Furtherdevelopmentofideasforthefrontcover.
Ratherthanleavingtheareablank,wethoughtit
mightmenicetofitinillustrationsbasedonwhat
happensaroundICE.Wethinkthisgivesamore
friendly,lessformalideaaboutICErightfromthe
beginningofthehandbook.
WhatwereallylikeaboutthisideaisthattheWhatwereallylikeaboutthisideaisthatthe
handbooklooksreallycleancut,andorganised
ontheoutside,butwhenopenedyougetthe
feelingofwarmfriendlyenvironment.
TTocarryonthefriendlyappearance,wethought
woulduseupspacethatwouldotherwisebe
wastedtoholdalistoffriendsofICE.Alternatively
importantinformationsuchasaffiliatesorcontact
detailsofpeoplefromICE.Wethoughtitwould
keepthefriendlystyleifthelogossuchasHSBC
weredrawnoutinthesketchystylesimilartothe
illustrationsonthefacingpage.illustrationsonthefacingpage.
Loremipsumdolorsitamet,consectetueradipiscingelit,seddiamnonummynibh
euismodtinciduntutlaoreetdoloremagnaaliquameratvolutpat.Utwisienimad
minimveniam,quisnostrudexercitationullamcorpersuscipitlobortisnislutaliquipex
eacommodoconsequat.Duisautemveleumiriuredolorinhendreritinvulputatevelit
essemolestieconsequat,velillumdoloreeufeugiatnullafacilisisatveroeroset
FriendsofWelshIce

8. FrontPageIdeas
Hereisadigitalrepresentationofinsertswithinthe
booklet.TheexampleinsertsareA6insizewithin
anA5booklet.Thetopexampleshowsthefolded
upversionoftheinsertwhichfoldsouttoA4
shownbelowthefirstexample.Thefoldoutcan
containanyinformationorillustrationandhasthe
potentialtobedoublesided.
ThemiddleofthefoldoutisthesubtitlefortheThemiddleofthefoldoutisthesubtitleforthe
sectionsoitallowstheusertoseewheretheyare
inthehandbook.
ThebottomversionisanexampleofdiThebottomversionisanexampleofdifferent
formatsthatcanbeplacedinsidethehandbook,
forexampleasingleA6cardwithanevents
calendaronit,sothatnewpeoplecanseewhat’s
goingonandgetinvolved.Anotherthoughtthat
wewanttoexploreisthepossibilityofadding
multipleslitsforbusinesscardsfromcompanies
withinICE,thesearethenineasyreachifanewwithinICE,thesearethenineasyreachifanew
companyneedsforexampleadesignagency,and
theinformationisinterchangeableshouldnew
peoplejoin.

9. FinalDiagramofIdeas
Anexplodeddiagramofhowthefinalhandbook
canbeputtogether.Thisillustratesthedifferent
typesofinserts,andafewoftheconceptswe
haveexplored.Suchasabusinesscardpocket
thatcouldholdcompaniesatICEthatwouldbe
helpfultoastartupbusiness.Itshowshowthe
bookwillbeboundandhowitwillfunction.