How my media product represents particular social groups
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This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. It examines these various visual and textual elements in the product and determines that they convey an audience that is friendly, laid back, relaxed, values music and talent above all else, and does not conform to societal expectations. It acknowledges that in representing this target audience, it may have reinforced stereotypes of them being young, attending music events, prioritizing music over other responsibilities, and using drugs.
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How my media product represents particular social groups
This document analyzes how a media product represents a particular social group through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. Specifically, it represents a group that enjoys folk or indie music, valuing musical talent, nature, relaxation, inclusion, and equality over appearances. Images aim to portray the audience as laid-back, casual, happy, and friendly. The target audience is stereotyped as mainly young adults who attend music events and value music highly in their lives.
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How my media product represents particular social groups
This document analyzes how a media product represents a particular social group through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. Specifically, it represents a group that enjoys folk or indie music, valuing musical talent, nature, relaxation, inclusion, and equality over appearances. Images aim to portray the audience as laid-back, casual, happy, and friendly. The target audience is stereotyped as mainly young adults who attend music events and value music highly in their lives.
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Question 2 - Genre
The document summarizes the genre, codes, and conventions of a pop music video the author created. It establishes the genre through an upbeat song, fast editing, youthful characters, and focus on the artist. While some conventions like teenagers and trends were followed, others like alcohol/drugs and overt sexuality were avoided. The mise-en-scene uses bright colors and art supplies to set a fun tone. Generic elements like the ideal relationship and attractive actors will appeal to the target audience. Feminist theory of the "male gaze" does not apply as the female is not sexualized.
Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
Who is our audience
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This document contains questions about music preferences, expectations for a music video, and descriptions of a hypothetical song and artist. It asks about genres of music listened to and reasons for enjoyment, what could be expected to be seen in a music video for a pop track, whether the respondent would enjoy hearing the track on the radio, what it makes them think of and feel, the preferred media platform to watch a music video, expected colors and props in the music video, and how the main artist could be imagined to look.
Question 4 and 5
This document provides information about the target audience for a magazine focused on indie and rock music. The target audience is 15-30 year old students and young adults who are white, have secondary/higher education, and a small annual income. Most have part time jobs. The magazine will feature artists that reflect the styles and interests of this aspirational, exploratory audience. Photos of artists will look natural with natural lighting to make them relatable. A mix of male and female artists on the cover and inside will appeal to both genders.
Questionnaire 13 oct
This document contains a survey about music preferences and expectations for a hypothetical pop music video. It asks respondents about their age, gender, preferred music genres, how much they would enjoy hearing the song on the radio, what they think of when hearing the song and how it makes them feel, the best media platform to watch a music video, what colors and props they would expect to see in the music video, and what they imagine the main artist looking like. The questions aim to better understand audiences and inform the creation of a music video that caters to their tastes.
Research summary
This document summarizes conventions for pop music videos. It notes that they typically feature props like alcohol and accessories, fashionable outfits, and are shot at parties. Videos usually have upbeat music, links between lyrics and visuals, and last 4 minutes. Technical elements include fast pacing to match the music, and close-ups of artists. The target audience is youth aged 14-22 interested in fashion. To appeal to them, videos should be 3-4 minutes with conventions like fashion, fast editing, young cast, and focus on partying or relationships.
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Find your tribe
The document discusses different target audiences for a music magazine:
1) Indie kids and scenesters who enjoy discovering and following new artists would be interested in the magazine's features on up-and-coming musicians.
2) Trendies also like discovering new music and celebrities, so a personal interview with an artist would appeal to them.
3) After conducting surveys, the document determines that 15-21 year old indie kids and rockers will be the main target audience. It will include content appealing to both groups' interests in music, fashion, and lifestyle.
Nea research task
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Question 2
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primary audience
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Question 2 audience
The target audience for the music production is 16-20 year olds who enjoy mainstream music. The producer chose this audience because they can relate through shared music preferences and easily find others in the target group for feedback.
The production will appeal to the target audience as the upbeat song and romantic love story between characters will provide escapism and a mood boost. The familiar pop music conventions will make the audience comfortable.
The target audience will gain uses and gratifications like escapism from immersing in the relationship between characters, and their mood may be boosted by the upbeat song. The catchy song will stay in their heads after viewing.
Who is our audience
The target audience for punk indie bands like Green Day is primarily youth and older punk fans, appealing to both males and females who seek rebellious music outside of mainstream pop culture. This working class audience spans all ethnicities but is mostly urban, fitting within the C1/C2 social grading levels due to punk's affordable style.
Ortiz d. brandbrochure
This document contains contact information for an artist named Damian L. Ortiz and information about what he does. As an artist, he creates hip hop music to express emotions and tell personal stories from his point of view. He sees the world differently which influences his creative music. His authenticity, vulnerability, and independence allow him to freely share real messages and emotions with fans.
Hannah mountford - Gengahr
This document provides an analysis of the song "Bathed In Light" by the artist GENGAHR. It summarizes that the song has an alternative indie genre with slow pacing and calm instrumentation like guitars, drums, and bass contrasted with high pitch vocals. The intended audience is described as having a niche focus on teenagers and young adults exploring themes of relationships and freedom. Ideas for filming a music video for the song include shooting in an open field or beach with slow motion shots, close ups, still shots, and moving sky to capture a sense of journey, relaxation, and calmness fitting for the alternative indie genre.
inD Magazine Pitch
The pitch is for an indie rock/pop magazine with a pale color and black and white vintage aesthetic using eye catching features and a simple format. The target audience is 16-25 year olds interested in fashion and music.
Target audience research focus group
The document discusses target audience research for an RnB music magazine using qualitative focus groups. It profiles the typical RnB audience as 16-21 year old working class white British males and females who enjoy street dance and partying. They listen to RnB for the beats and to express their youthful personalities. The target audience would like to see interviews, new music releases, concert dates, and gossip in the magazine.
Questionnaire 13 oct
This document contains questions about music preferences, expectations for a music video, and descriptions of a hypothetical song and artist. It asks about genres of music listened to and reasons for enjoyment, what could be expected to be seen in a music video for a pop track, whether the respondent would enjoy hearing the track on the radio, what it makes them think of and feel, the preferred media platform to watch a music video, expected colors and props in the music video, and how the main artist could be imagined to look.
Question 4 and 5
This document provides information about the target audience for a magazine focused on indie and rock music. The target audience is 15-30 year old students and young adults who are white, have secondary/higher education, and a small annual income. Most have part time jobs. The magazine will feature artists that reflect the styles and interests of this aspirational, exploratory audience. Photos of artists will look natural with natural lighting to make them relatable. A mix of male and female artists on the cover and inside will appeal to both genders.
Questionnaire 13 oct
This document contains a survey about music preferences and expectations for a hypothetical pop music video. It asks respondents about their age, gender, preferred music genres, how much they would enjoy hearing the song on the radio, what they think of when hearing the song and how it makes them feel, the best media platform to watch a music video, what colors and props they would expect to see in the music video, and what they imagine the main artist looking like. The questions aim to better understand audiences and inform the creation of a music video that caters to their tastes.
Research summary
This document summarizes conventions for pop music videos. It notes that they typically feature props like alcohol and accessories, fashionable outfits, and are shot at parties. Videos usually have upbeat music, links between lyrics and visuals, and last 4 minutes. Technical elements include fast pacing to match the music, and close-ups of artists. The target audience is youth aged 14-22 interested in fashion. To appeal to them, videos should be 3-4 minutes with conventions like fashion, fast editing, young cast, and focus on partying or relationships.
Cultural Probe Research
This document outlines a cultural probe packet designed to gather information from participants. The packet includes maps where participants mark places they go, a color sketch where they choose a color to reflect their day, and morning/evening video memos about their day. Four participants completed the packet. The results were analyzed and interviews conducted. Key findings include introverts being more affected by environment and using unique color meanings, while extroverts are less affected and use general color meanings. Travel patterns and stress/relaxation activities were also uncovered.
Plan for an artist
The document outlines a plan for a rap/hip-hop artist named Logan Thomas. It describes Logan as an 18 year old from East London who produces high quality music. The plan is to represent Logan as an inspirational artist who works hard and can achieve success, challenging stereotypes that London artists are only associated with grime and violence. Logan keeps up with fashion trends and has a positive outlook, though he analyzes situations deeply and writes detailed music. He aims to overcome stereotypes of young artists being inexperienced and unlikely to succeed through his dedication.
Artist Manager
This document outlines Bryce Dolan's goals of becoming an artist manager focusing on new era hip hop artists. Bryce wants to manage artists through Quality Control and help with tours, collaborations, contracts and finances. Bryce has a passion for music from a young age and relevant skills in communication, creativity and mixing. The document discusses Bryce's credentials, goals to succeed as an artist manager and own a label, as well as plans to market through social media and network within the industry.
Zen One Sheet
Zen is a rap and alternative rock artist based in Kissimmee, Florida who was heavily influenced by rock and hip hop music growing up. He began making music in middle school by rapping as a way to constructively express emotions, and has since evolved artistically by experimenting with creatively combining elements of hip hop and rock while drawing from his life experiences for inspiration.
Find your tribe
The document discusses different target audiences for a music magazine:
1) Indie kids and scenesters who enjoy discovering and following new artists would be interested in the magazine's features on up-and-coming musicians.
2) Trendies also like discovering new music and celebrities, so a personal interview with an artist would appeal to them.
3) After conducting surveys, the document determines that 15-21 year old indie kids and rockers will be the main target audience. It will include content appealing to both groups' interests in music, fashion, and lifestyle.
Nea research task
The document discusses conventions and techniques used in music videos, particularly for love songs. It provides information on symbolic and technical techniques, how the audience relates to conventions, and how the video fits the lyrics and song. It also discusses common elements of love song music videos like attractive subjects, idealized relationships, locations, close-ups, and cuts that fit the tempo. Finally, it analyzes different types of narratives, performances, and mixtures of the two in music videos.
Question 2
The magazine targets 18-25 year-olds who enjoy house music events like clubs and festivals. Both males and females are depicted happily dancing together to the music in photos, showing the mixed-gender social group is united by their shared interest in house music. Males are portrayed as chilled and non-violent, while females also enjoy popular DJ performances and socializing with both men and women in the scene.
primary audience
Olivia is 18 years old and enjoys dance/house music genres. She appreciates that this type of music does not reference drugs, violence, or separation based on gender or race. The document provides information about the target audience for a new music video by Grace Pountney, including that the audience would be people aged 16-25 who enjoy socializing with friends at festivals and concerts featuring dance music artists. They would use social media to follow dance DJs and live in affluent, busy urban or rural areas.
Artist profile: Alyssa
Alyssa is a 21-year-old house/pop singer from Hitchin, Hertfordshire who has been singing since age 6. She draws inspiration from artists like Rihanna, Rita Ora, Beyoncé, Pink, and Avril Lavigne. She is an approachable person signed to Futuristic Records at age 14 and her debut album "ICON" is expected to gross £1 million in its first week due to high pre-order numbers.
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The target audience for the media product is males aged 17 to 25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. While the magazine uses some masculine colors and images of males, the language is neutral and aims to appeal to both genders. The typical reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as a big part of life that helps him cope, and in his free time works part-time and pursues music production as a hobby while shopping online.
Media question 4
The target audience for the media product is males aged 17-25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. The magazine will use bolder colors and photos of males on the cover to appeal more to male readers, but the language of the articles will be neutral to also attract female readers. The profile of the target reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as an important part of life and listens to help cope with challenges. In his free time, he works part time in tech support and relaxes by making music on
Media question 4
The target audience for the media product is males aged 17 to 25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. While the magazine targets males slightly more through its use of bolder colors and photos of males, the language is neutral and does not address a particular gender. The profile of the target audience is a 17-20 year old male who enjoys hip hop and rap music. He works part-time and enjoys music, gaming, and films in his free time.
Media question 4
The target audience for the media product is males aged 17 to 25 who are interested in hip hop and alternative rap music. This age group listens to artists like The Black Eyed Peas and Eminem. While the magazine uses some masculine colors and images of males, the language is neutral and aims to appeal to both genders. The typical reader is a 17-20 year old male who enjoys hip hop music, technology like speakers and headphones, gaming, and films. He sees music as a big part of life that helps deal with problems. In his free time, he works part-time in tech support and relaxes by making music on his DJ mixer. He prefers online shopping, finding it more convenient than stores
Pamu 333-ist.lecture
This document outlines the goals and topics covered in a course called PAMU 333 Varieties of Musical Experience. The course aims to expose students to diverse musical styles from different cultures and time periods. It focuses on developing listening skills and learning musical terminology to describe music. Students will learn about the elements of music, such as pitch, volume, and timbre. They will also learn about musical structure, including repetition and variation. The document provides listening exercises and assignments for students to analyze their own musical tastes and preferences.
MUSIC IN OUR LIVES
This document discusses how music affects the brain and relates musical preferences to personality traits. It notes that blues, jazz, classical, and opera fans tend to have high self-esteem and be creative. Country and western fans are hardworking and outgoing, while reggae fans are creative with high self-esteem. The document associates different genres with traits like self-esteem, creativity, hard work, outgoingness, and being at ease. It also briefly mentions how romantic music can make people think of loved ones, pop can improve mood, and rock/metal can sometimes induce violence or depression.
Genre
Acoustic/pop music combines acoustic instruments with pop song structures. It tends to have a slower pace and deeper meaning compared to other genres. The genre focuses on narrative storytelling through song to help audiences connect emotionally with the characters. Acoustic/pop music videos also have distinguishing conventions, like natural outdoor settings, an emphasis on the artist acting out the song's story, black and white or vintage color palettes, and slow camera shots that allow viewers to contemplate the song's meaning.
Codes and coneventions
The document discusses codes and conventions of indie rock music videos. It notes that indie rock videos typically feature male solo artists or bands playing instruments like guitar. The settings are often simple, natural locations like streets, parks or studios to give a raw, down-to-earth feel. Artists have a casual, retro style with minimal makeup. Music videos focus on live performances to showcase musical talent. Common camera shots include close-ups of emotive faces and wide shots of performances. Editing aims to match the rhythm of the song.
Treatment 2
The proposed music video treatment tells the story of a rebellious teenage girl who argues with her strict parents and runs away from home. It will follow her through a night of partying with friends that involves drinking, drugs, and risky behavior. The narrative culminates with the main character overdosing in a park at sunrise, alluding to the song's title "Kamikaze" which refers to suicidal crashing. The video aims to portray a typical teenage rebellion story through fast-paced editing and transitions between locations like a house, theme park, club, and park to match the upbeat pop song.
Pitch
The document discusses plans for a music video and album cover for the band Alt-J. It chooses the song "Breezeblocks" which tells a story of an abusive relationship. Research found the target audience is ages 16-25 who prefer alternative music. Two characters, Thom and Autumn, are introduced who fit the target profile. Locations of a house and woods are selected - the house tells the relationship story and woods is for a chase scene. The album design folds out unconventionally and features lyrics. The music video follows the female character through close-ups and a chase, using techniques to show emotion and vulnerability while the band performs. It ends on her cliffhanging expression.
Album artwork similar products
The document analyzes and compares the album artwork of four indie bands - Arctic Monkeys, The 1975, Linkin Park, and Alt-J. It finds that they all follow symbolic conventions of the indie genre, including having minimalistic, dark color schemes; simple front covers without additional text or advertisements; and a focus on drawing the audience in with vague, organic imagery rather than prominently featuring the artist. It concludes by suggesting using these albums as inspiration for a new indie cover, while making it less dark to appeal to an older target audience.
The pitch
The document outlines plans for a new music magazine called "Wave" focused on indie and alternative music genres. Key details include:
- The magazine will focus on indie/alternative genres which were popular in a survey but receive less coverage than other genres like rock.
- It will be published monthly to allow sufficient time to gather content about these less mainstream genres.
- The cover price will be £3 to be affordable but ensure quality content.
- The target readership is ages 15-30 who enjoy relaxing to or being energized by this style of music.
Initial ideas
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
Initial ideas new
The document presents three initial ideas for a new music magazine. Idea One focuses on indie/indie-rock music and features casual language and reviews of featured artists. Idea Two focuses on live indie/indie-rock music and features a scrapbook style layout with photos of bands performing. Idea Three focuses on new popular music genres of 2013 and appeals to teenagers and young adults interested in concerts, awards shows, and fashion. The purpose is to get feedback on the ideas to help develop the magazine concept.
Question 5: How did you attract/address your audience?
The document provides initial ideas and decisions for attracting and addressing the target audience of a music magazine. It discusses using competitions and giveaways to incentivize buying the magazine. Photoshoot styles, clothing, and settings are selected to represent music genres and styles appealing to younger audiences. Language features like questions, lists, and quotations aim to engage readers and focus on music facts. Feedback confirms the magazine design is attractive and easy to navigate while also suggesting the magazine could be made to appeal to a more specific music genre.
Question 4 social groups represented
This magazine represents teenagers and young adults aged 15-23 who enjoy indie and alternative music. It portrays the typical fans of this genre as males with long hair and facial hair who wear checked tops and denim jackets, drawing on stereotypes of indie musicians as influences. The artists featured are represented as moody with serious expressions, seen as fashionable and mature role models by fans. Pictures of an artist playing instruments show the positive and lively side of musicians, challenging stereotypes of this demographic as anti-social.
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Question 5: How did you attract/address your audience?
Question 5: How did you attract/address your audience?
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Group post letter to the editor
A student named Naomi Phillips wrote a letter to Sony Music Entertainment requesting permission to use the MKTO song "Classic" in a non-profit music video for their media class that would only be seen by teachers and students at their school. They assured Sony that the video would not include any offensive content toward the record company. They asked Sony to respond if there were any issues with their request, otherwise they intended to proceed with making the video.
Props list
This document lists the props needed for shooting a music video that travels through different decades, including a jukebox for shots set in a diner, an old-fashioned microphone for scenes set in the 1920s, and mannequins, a toy car, drum kit, saxophone, and classroom equipment for scenes set in a studio. Other props mentioned are glitter, protest signs, a Ghostbusters logo, a Hoover, roses, clear sheets, fans, headphones, a PowerPoint, cameras, costume pieces, and a milkshake. The document notes where these props will be obtained, such as borrowing items from a school or music department.
Magazine sketch
This document contains sketches for the front cover, contents page, and double page spread of a magazine. For the front cover, the artist names, plugs, pull quote, flashes, and color scheme will remain the same, but the top flash and plug color will change. The contents page layout and stories will stay the same, but images may need to change. The double page spread will keep the main layout and central picture, but the fonts will change and the picture will enlarge to bring more focus to it than the header. Research on similar magazines informed the design choices.
How my media product represents particular social groups
This document analyzes how a media product represents particular social groups through its use of props, costumes, locations, lighting, language, camera angles, body language, and attitudes portrayed. The product aims to represent a laid-back audience that values musical talent and enjoys relaxing outdoors. Images show casual, friendly interactions and a serious focus on music to portray the importance of talent to this audience. The target audience is stereotyped as young, music-focused people who attend many events and have a laid-back, unstressed attitude towards life.
Photo shoot two
The photos rely mainly on how the models are dressed and posed, with some props like a tent. However, the background setting is not ideal as there are houses visible and no festival stages. To better suit the music genre target audience, the photos will be edited to remove houses from the background and crop tighter to focus on the models and props that would be recognized at music festivals.
Photoshoot one
The document summarizes a photo shoot for a magazine. The photos of the main model will be used for the central image on the front cover and are intended to portray the genre of music featured in the magazine, such as through the model's poses and clothing. This is meant to increase interest from the target audience by clearly representing the music genre.
Photoshoot 3
The photographer summarized the second photoshoot of their main model for a music magazine. Wide shots of the model by a guitar will likely be used for the front cover, while medium shots of her holding the guitar could feature inside. Some background editing may be needed using cloning tools to make settings like brick walls appear more appropriate for the genre. Final photos were taken between trees and on a bench holding the guitar to allow flexibility in layout.
Thought shower based on chosen audience
The document discusses the competition and target audience for a new music magazine. The main competitors are other music magazines like MOJO and NME that focus on similar genres like indie and indie rock. While pop music magazines appeal to younger teenagers, the new magazine aims at an older demographic from 15+. To attract a similar audience, the magazine will emulate the color schemes and layouts of competitors like MOJO and NME but distinguish itself by covering a wider range of lesser-known artists.
Results of questionnaire
- A questionnaire was completed by 20 respondents about their music interests and magazine reading habits. The majority of respondents were aged 31-40, female, and had hobbies or interests. Most read magazines occasionally or once a month and their favorite music genres included pop, rock, and indie. Respondents were willing to pay up to £3 for a music magazine and looked for interviews, photos, and information about bands in genres they liked. Design elements to avoid included too many bright colors, fonts, or advertisements.
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How my media product represents particular social groups
- 1. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS? C
- 2. Props used • Acoustic guitar- More relaxed music, quite simple, only 1-2 elements in songs-They enjoy proper talent, and people who can play instruments rather than just sing.
- 3. Costumes • Patterns/red lips- can be quite rock genred sometimes, and aren't always about softer, gentler music. • -Blouse/wavy hair- softer, happy, relaxed, gentle, friendly. Not gender specific- not sexist genre, more respectful • Face/leg paint shows that the audience don’t usually conform to what’s acceptable in society- do what makes them happy
- 4. Location Brick wall- This shows they can also get rougher and have a tougher personality sometimes Forest- This shows they enjoy the outdoors, has connotations of being quite relaxed, happy, and chilled out.
- 5. Lighting • Natural lighting- quite relaxed, laid back, not too planned.-Like nature • Artificial lighting- not too harsh- softer people, friendly, approachable, not scary or intimidating
- 6. Language use • Not too posh and no jargon like in classical • Not extremely laid back- no slang like in pop • Anyone can read and understand it, so it's inclusive • Inclusive audience- friendly, nice, genuine, equals.
- 7. Camera angle • Mid-shot- equal, not superior/inferior to anyone, especially the music artists, like to feel valued/important • High-angled shot- Look down on each other. • Over-the-shoulder- with friends, friendly, includes people • Long-shot- Able to see guitar- Need proof of musical talent, good music has high importance to the audience.
- 8. Body language/Model position • Main model: Leaning forwards and looking down camera lense- coming towards the audience. Audience like to feel valued and acknowledged by artist. Serious face- Shows she takes music seriously and not like a joke which shows that this is important to the audience linking to how musical talent is important to the audience. Leaning on tree/ sat on bench with guitar- casual, laid-back, friendly, not too posed or vain, looks aren't important but musical talent is. • 'Naomi': Smiling- friendly people- not scary or intimidating, happy. • 'Festival people': Sat talking- casual, not too uptight, laid back, relaxed, don't care cameras are there. Looking at phone- memories are valued, important.
- 9. Attitude portrayed by my product • Images portray the attitude that the audience are equals, and laid back and have quite a chilled out attitude, like hippies, not too stressed out or worried about life, and are quite happy and friendly. Language used portrays the audience as friendly as it is inclusive and portrays music as very important as it is mainly focused around that topic.
- 10. Stereotype of my target audience • Mainly teenagers/young adults, attend many music events, music has a high importance to them, very few other things are important (laid back, not stressed "get a job, hippie.")usually get along quite well with each other, drugs. • I have conformed to this stereotype. • A music magazine with a similar genre to my own magazine is NME.