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+
Audience Profiles
Aim: Research target audience and create three
audience profiles.
+  Age: 17
 Job: Boots Customer Assistant (weekend)
 Education: College Student
Would you be interested in purchasing my new music magazine called
‘FAMOUS’?
I have been a big fan of music magazines such as ‘Billboard’ for a long time as I love the features and
celebrities that are incorporated in the magazine. However, I am open to new music magazines as I
feel that the market could benefit from this. Also, I really like the name of your magazine as it is unique
and suits the potential contents of your magazine.
What attracts you to music magazines such as ‘Billboard’ and what about my
magazine do you like?
I love magazines that include exclusive interviews with celebrities because I feel like I find out more
interesting information about them which is something you mentioned about including which I really like.
With ‘billboard’ they include a chart list from their own site and although it a unique feature for their
magazine, I like the fact you are thinking of creating a chart list for the month including all the number
ones of the month which is really good. I also like your colour scheme choices as they are neutral and
basic which I feel looks professional and doesn’t look tacky.
+  Age: 21
 Job: Bar Assistant
 Education: University Student
Would you be interested in purchasing my new music magazine called
‘FAMOUS’?
Recently I have been looking for a new music magazine as I feel that in the stores there needs to be a
fresh/unique magazine. I would prefer your magazine to be nearer the £3 margin as being a University
student I don’t have much disposable income.
What features of my magazine do you like?
The colour scheme is something that really attracts me to your magazine as I dislike bright, “in your face”
magazines as they look and feel aimed more at a younger audience. I also like the fact you are looking
to include interviews as I like to find more information about the cover star. I would prefer your
magazine to be produced monthly which is what you suggested as you then don’t become
overwhelmed with several issues. Once your magazine has become established, I like the idea of
moving it onto an online base as well, because as a University Student accessing the internet is
something I do regularly and I don’t have much time to go out shopping.
+
 Age: 28
 Job: ASOS Manager (full-time)
Would you be interested in purchasing my new music magazine called
‘FAMOUS’?
Yes, I really like the name as it is very original and suits a music magazine. I am a fan of magazines such
as ‘Rolling Stones’ do the variety of celebs tat are featured. With your magazine you are focusing on a
particular genre of music being POP which really attracts me to your magazine as I love POP music.
Working in office, means that they are several magazines around and I feel like your magazine will
attract my staff. The colour is simple which is good, sometimes a bright pop of colour may be good to
occasionally change the scheme a little. I like that your magazine is based more around interviews than
normal cover stories as I really like reading interviews. In the future I would like your magazine to have
a good online presence as especially in today’s society it will be a great way to connect further with
your audience.

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Audience profile

  • 1. + Audience Profiles Aim: Research target audience and create three audience profiles.
  • 2. +  Age: 17  Job: Boots Customer Assistant (weekend)  Education: College Student Would you be interested in purchasing my new music magazine called ‘FAMOUS’? I have been a big fan of music magazines such as ‘Billboard’ for a long time as I love the features and celebrities that are incorporated in the magazine. However, I am open to new music magazines as I feel that the market could benefit from this. Also, I really like the name of your magazine as it is unique and suits the potential contents of your magazine. What attracts you to music magazines such as ‘Billboard’ and what about my magazine do you like? I love magazines that include exclusive interviews with celebrities because I feel like I find out more interesting information about them which is something you mentioned about including which I really like. With ‘billboard’ they include a chart list from their own site and although it a unique feature for their magazine, I like the fact you are thinking of creating a chart list for the month including all the number ones of the month which is really good. I also like your colour scheme choices as they are neutral and basic which I feel looks professional and doesn’t look tacky.
  • 3. +  Age: 21  Job: Bar Assistant  Education: University Student Would you be interested in purchasing my new music magazine called ‘FAMOUS’? Recently I have been looking for a new music magazine as I feel that in the stores there needs to be a fresh/unique magazine. I would prefer your magazine to be nearer the £3 margin as being a University student I don’t have much disposable income. What features of my magazine do you like? The colour scheme is something that really attracts me to your magazine as I dislike bright, “in your face” magazines as they look and feel aimed more at a younger audience. I also like the fact you are looking to include interviews as I like to find more information about the cover star. I would prefer your magazine to be produced monthly which is what you suggested as you then don’t become overwhelmed with several issues. Once your magazine has become established, I like the idea of moving it onto an online base as well, because as a University Student accessing the internet is something I do regularly and I don’t have much time to go out shopping.
  • 4. +  Age: 28  Job: ASOS Manager (full-time) Would you be interested in purchasing my new music magazine called ‘FAMOUS’? Yes, I really like the name as it is very original and suits a music magazine. I am a fan of magazines such as ‘Rolling Stones’ do the variety of celebs tat are featured. With your magazine you are focusing on a particular genre of music being POP which really attracts me to your magazine as I love POP music. Working in office, means that they are several magazines around and I feel like your magazine will attract my staff. The colour is simple which is good, sometimes a bright pop of colour may be good to occasionally change the scheme a little. I like that your magazine is based more around interviews than normal cover stories as I really like reading interviews. In the future I would like your magazine to have a good online presence as especially in today’s society it will be a great way to connect further with your audience.