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Age - 20
Gender - Female
Occupation – Skate Store Sales Assistant
Why would they buy my magazine?
Clearly her style and makeup present her as
a member of the alternative/grunge
community which is the main audience my
magazine targets.
Creating interesting articles about musicians
who wouldn’t get much exposure in larger
magazines is the main aim for audience
members like her. Also, exposure for events
such as festivals and small music venues
will also be important since she enjoys
going to see live bands.
Age - 24
Gender - Male
Occupation – Travel Photographer/Writer
Why would they buy my magazine?
He has a strong interest in the alternative
and indie lifestyle, especially watching live
local bands which will be a focus of my
magazine. His travel work has influenced his
likes and dislikes since he has experienced a
wide variety of music styles and my
magazine aims to provide new and
interesting bands to its audience.
Articles that focus on the photography
elements and have an interesting design will
cater to similar audience member so it is
important that my images are well produced
and appealing to the eye.
Age - 18
Gender - Female
Occupation – FatFace Customer Assistant
Why would they buy my magazine?
Since my magazine will have strong ties to
fashion, especially less well-known brands,
she will be interested to research new
brands and looks, especially more
underground stores.
Since she is at the lower end of my target
audience age, and is likely to still be in
college or Sixth Form. Articles and adverts
should aim at someone who is a new driver,
or public transport user; small disposable
income (likely part time job rather than full
time) and interest in going out.

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Target audience

  • 1.
  • 2. Age - 20 Gender - Female Occupation – Skate Store Sales Assistant Why would they buy my magazine? Clearly her style and makeup present her as a member of the alternative/grunge community which is the main audience my magazine targets. Creating interesting articles about musicians who wouldn’t get much exposure in larger magazines is the main aim for audience members like her. Also, exposure for events such as festivals and small music venues will also be important since she enjoys going to see live bands.
  • 3. Age - 24 Gender - Male Occupation – Travel Photographer/Writer Why would they buy my magazine? He has a strong interest in the alternative and indie lifestyle, especially watching live local bands which will be a focus of my magazine. His travel work has influenced his likes and dislikes since he has experienced a wide variety of music styles and my magazine aims to provide new and interesting bands to its audience. Articles that focus on the photography elements and have an interesting design will cater to similar audience member so it is important that my images are well produced and appealing to the eye.
  • 4. Age - 18 Gender - Female Occupation – FatFace Customer Assistant Why would they buy my magazine? Since my magazine will have strong ties to fashion, especially less well-known brands, she will be interested to research new brands and looks, especially more underground stores. Since she is at the lower end of my target audience age, and is likely to still be in college or Sixth Form. Articles and adverts should aim at someone who is a new driver, or public transport user; small disposable income (likely part time job rather than full time) and interest in going out.