This document contains profiles of 3 potential customers for a new magazine. The first profile is of a 20 year old female who works at a skate store and has an alternative style. She would be interested in the magazine due to its focus on alternative music and musicians not covered in larger magazines as well as events like festivals. The second profile is of a 24 year old male travel photographer who has a strong interest in indie and alternative music and lifestyles after experiencing different music styles through his work. He would be drawn to articles focusing on photography and interesting design. The third profile is of an 18 year old female who works at FatFace and would be interested to learn about new, less mainstream fashion brands

2. Age - 20
Gender - Female
Occupation – Skate Store Sales Assistant
Why would they buy my magazine?
Clearly her style and makeup present her as
a member of the alternative/grunge
community which is the main audience my
magazine targets.
Creating interesting articles about musicians
who wouldn’t get much exposure in larger
magazines is the main aim for audience
members like her. Also, exposure for events
such as festivals and small music venues
will also be important since she enjoys
going to see live bands.

3. Age - 24
Gender - Male
Occupation – Travel Photographer/Writer
Why would they buy my magazine?
He has a strong interest in the alternative
and indie lifestyle, especially watching live
local bands which will be a focus of my
magazine. His travel work has influenced his
likes and dislikes since he has experienced a
wide variety of music styles and my
magazine aims to provide new and
interesting bands to its audience.
Articles that focus on the photography
elements and have an interesting design will
cater to similar audience member so it is
important that my images are well produced
and appealing to the eye.

4. Age - 18
Gender - Female
Occupation – FatFace Customer Assistant
Why would they buy my magazine?
Since my magazine will have strong ties to
fashion, especially less well-known brands,
she will be interested to research new
brands and looks, especially more
underground stores.
Since she is at the lower end of my target
audience age, and is likely to still be in
college or Sixth Form. Articles and adverts
should aim at someone who is a new driver,
or public transport user; small disposable
income (likely part time job rather than full
time) and interest in going out.