This document contains profiles of 3 potential customers for a new magazine. The first profile is of a 20 year old female who works at a skate store and has an alternative style. She would be interested in the magazine due to its focus on alternative music and musicians not covered in larger magazines as well as events like festivals. The second profile is of a 24 year old male travel photographer who has a strong interest in indie and alternative music and lifestyles after experiencing different music styles through his work. He would be drawn to articles focusing on photography and interesting design. The third profile is of an 18 year old female who works at FatFace and would be interested to learn about new, less mainstream fashion brands