My Average Reader is a 16-24 year old student studying creative subjects like art, music, or design who enjoys spending time with friends and views music as a large part of their life. They own an iPod/iPhone, wear casual clothes like skinny jeans and band t-shirts, shop at stores like Urban Outfitters and H&M, likely play an instrument, blog on Tumblr, and enjoy indie films.

1. My Average Reader
Aged 16-24 of both genders.

2. A student studying a creative subject e.g.
art/photography/music/drama/design/fa
shion/media/film…

3. Someone who enjoys spending
time with their friends.

4. Own an iPod/iPhone and listen to
music on the go.

5. Feel that music is an extremely
large part of their life.

6. Wears skinny jeans, logo/band t-shirts,
checked shirts, converse, vans, doctor
martens.

7. Shop at stores like Asos, Blue Banana,
Urban Outfitters, HMV, Topshop, H&M.

8. Likely to play an instrument.

9. Likely to blog on sites like tumblr
or blogger.

10. Likely to enjoy indie films.