The target audience for a film would primarily be males ages 15-21 from ethnic minorities interested in R&B, hip-hop, or grime music and video games like Call of Duty Black Ops. A secondary target is females ages 15-20 from ethnic minorities also interested in the same music genres. These audiences were chosen as the film addresses current issues surrounding them. Films this target audience may have watched include Kidulthood, Adulthood, Bullet Boy, Outlaw, Harry Brown, Skins, Misfits, Do the Right Thing, Goodbye Charlie Brown, and Stomp the Yard.