1) The document discusses research results from target audiences about preferences for a music video. It was found that a male lead singer would be most popular, but females would also be included in other roles to achieve gender balance. 2) Themed clothing aligned with the genre of music was the most popular choice for outfits in the video. 3) A love theme presented in a non-stereotypical way would appeal to audiences more than a break-up theme, which respondents saw as overused.

1. TARGET RESEARCH STATS

2. QUESTION 1
As shown above a male singer and main character would be more popular so we have decided to use a
male lead in our music video. To appeal to our audience who however wanted female singers we will be
including females through out but just in different aspects. Although there will be a male singer we will be
making sure there is a gender balance. A male singer will be appealing to both male and females as
generally females are fans of male artists and the males may see him as a ‘role model’ of such.

3. QUESTION 2
Themed clothing was the most popular choice on our research, so to fit with this we will be dressing our artist
and characters in this style to make the video most appealing to our audience and include their ideas into this.
The themed clothing fits with the genre of music we have picked which is

4. QUESTION 3
To appeal to our target audience we wont be basing our video around a break up. However to
challenge to the feedback we will be basing our video around the theme of love. This will be done
in a non stereotypical way, as from our feedback we know that they think this can be overused and
cliché.

5. QUESTION 4
A almost even split on narrative and performance music video, tells us our audience would like to see a
music video with both. For this reason we will be mainly creating a narrative video but including aspects of
performance.

6. QUESTION 5
From our audience feedback we can see that an urban location would be the most popular
choice. For this reason we have decided to film the majority of our video in London. A party was
the second most popular choice so we may include this in a small way.

7. QUESTION 6
As shown above bright and bold colours would be most appealing to our audience. To appeal to our
target audience we will not just include this in the video through location, clothing and lighting but
in our Digi pack and poster, to give our artist a particular identity and edge .

8. QUESTION 7
Like said before a break up was the least popular choice. Friendship and love were the two top choices so for
these reasons we will be basing the theme of our music video around love and happiness.

9. QUESTION 8
From our feedback we understand that a couple breaking up is the most used theme in music videos, for this
reason

10. QUESTION 9
Despite our feedback we feel that image of artist will be most appealing so to satisfy our audience
we will include both.

11. QUESTION 10
For both our digi pack and video we will be using similar colours to create synergy between products. And
for example yellow and red are the most popular colours we will be dressing our characters in these and
including it in our digi pack.

12. QUESTION 11
Due to our feedback we will be making our music video both a performance and a narrative video
style.

13. QUESTION 12
We have chosen to include 16-20 year olds as this is our current age and would appeal most to
our target audience who is of a similar age.