The document contains feedback from multiple people on a promotional package including a music video, digipak, and magazine advertisement. The feedback generally finds that the color palette and typography are cohesive across materials and suit the music. Suggestions are made to include more imagery and text on the digipak such as a note from the artist. It is also noted that the stop-motion animation style of the music video suits the song. The creator agrees with the feedback and made revisions, such as adding more text to the digipak.

1. Audience
feedback
Promotional Package
Music Video
Digipak
Magazine Advert

2. My promotional package.
Music video :
https://www.youtube.com/watch?v=n3-pjp55alI

3. Do they work as a package?
Why?
– Yes, because of the colour and typography that you have followed throughout
the ancillary products. The colours match the video as it is vibrant and very
energetic but calm.
– Yes, I especially like the soft colours used throughout.
– Yes, colours and fonts work well together. Images complement one another and
there is a clear “brand” the 3 products all link to
– I like the use of colour and typography held throughout the promotional
package, although the use of the ‘splattered paint’ seems slightly confusing
when compared to the music video. Perhaps you could have used more images
of the sofa or objects for the digipak?

4. Should I include anything else on
the digipack or magazine advert
and why?
– For the digipak maybe you can include a message from the artists – this way you
give more of the insides about the artists for the consumers.
– Personally I think the inside panels are too empty.
– To fill the inside panels I would consider including a short note from the artist –
personalised to fans that may be the target audience for a digipak. I think your
advert has just the right amount of information
– You could use more imagery of the objects shown within the music video to
create a greater link between the video and the rest of the promotional
package. The advert works well with the background and the sofa on top,
although that seems missing from the digipak.

5. Does my music video work as a
music video? Why?
– It does because it’s different. It outstands from other music videos and it is
suitable for the music itself because it tells a story.
– Yes, the stop motion animation makes it feel playful which suits the song very
well.
– Yes, it stands out and it’s a nice change from the “traditional” music video
– I think the style of the music video is good and works well with the genre of
music it is meant to represent.

6. Anything else?
– Overall, personally I think it has worked well. I do think that you should add something else to
the digipak like an inside what might happen next or something about the history and how
you came up with this or what and why it motivated you to make this product e.g. because of
fans. Also make sure to add price to the digipak at the back.
– There is definitely a strong theme throughout the package. I would suggest adding some more
information in the left panel and inside panels of the digipak.
– Other than filling up at least one of the inside sides of the digipak, you need to consider the
use of capital letter on the back page with the track list – some of the names are capitalised
for every word others aren’t, is there a purpose to this? You also have an apostrophe and a
capital letter missing on the “I’ve” on the first inside page.
– I feel like the video is good and the advert is, although you could easily add more to the
digipak to help it link to the rest of the work you have produced.

7. My opinion of feedback.
– I agree with the feedback given and have made changes where appropriate,
some of the points they picked up on though were things I had missed and just
hadn’t finished for example, capital letters and apostrophes in certain places.
– But I did add more writing and a more personal message on the inside of the
digipak.