Audience feedback
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The document summarizes responses from 9 individuals ages 17-18 on their preferences for music videos. It asks about their preferences for narratives in music videos or not, whether they like to see artist performance, how they watch music videos, and whether they'd be more likely to watch a video online. Respondents generally preferred narratives that help convey the song's message, and liked seeing artist performance. They typically watch music videos online and would be more inclined to watch a new video online.
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Task 7.4
The music video depicts a nerdy boy trying unsuccessfully to win over a girl who is constantly pursued by a thug. Over 15 years, the boy tries different tactics like making her a mix tape and proposing, but the thug sabotages his efforts. The main characters fulfill the roles of the protagonist (boy), object of desire (girl), and antagonist (thug) described in Vladimir Propp's model. The video also uses semantic and syntactic elements to convey themes of good versus bad through clothing colors and a theme of love and rejection through the plot.
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Following/Challenging Conventions: Music Video
The document discusses conventions in music videos and analyzes how the author's music video follows or challenges these conventions. It provides a list of common music video conventions such as performance, narrative elements, close-ups, varied locations/costumes/props, and editing that matches the song's tempo. The author analyzes their own video against this list and finds it follows most conventions through elements like lip-syncing performance, abstract narrative, and color matching the song. The author also compares their video to three other indie music videos to illustrate how they drew inspiration and conventions from these existing works.
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Audience feedback
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Ancillary text research
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Evaluation Q2
The student created several ancillary texts - a digipak containing two album disks, a magazine advertisement, and a main music video product - to promote a fictional indie artist's album. The ancillary texts and main product were designed to have continuity through shared elements like color scheme, fonts, imagery, and indie genre conventions. Peer feedback confirmed the products worked well together and effectively promoted the album through their consistent style and complementary nature.
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In depth interviews
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Task 9 initial ideas
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In-Depth Interviews
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Question 1
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The document discusses and analyzes three pop music videos:
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3) "The Heart Wants What It Wants" by Selena Gomez - The tragic storyline and title indicate heartbreak. It
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Whitney Wiatt is a folk/pop singer from Onalaska, Wisconsin in her late teens/early twenties. The document discusses plans for a music video for her song "Come Around." The video aims to tell a love story through performance and narration, drawing inspiration from Taylor Swift videos. It will feature two actors at various romantic locations and use props like a guitar. Feedback suggested making the video appeal to a wider audience than just teenage girls.
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Audience feedback
- 1. Age? Gender? Do you prefer music videos with narratives or no narrative? Why do you prefer this? Do you like to see performance in a music video? Do you prefer music videos in colour, black and white or both? Enya 18 Female Narratives They are more entertaining. Yes Colour Melissa 17 Female Both Narrative based music videos are relatable however non-narrative videos are appealing, Yes I like both. Hannah 18 Female Narratives Helps to convey the message/story of the song. Yes Colour Carrie 18 Female Narratives I believe this adds more depth and meaning to the song. Yes I like both. Freddy 17 Male Narratives I like a story Yes Colour George 18 Male Narratives Easier to engage with. Yes I like both. Alex 18 Male Narratives Because it’s more immersive. Yes Both
- 2. How do you usually watch music videos? Would you be more likely to watch this music video if it was online? What do you look for in a music video? What would you expect to see in an Indie Rock music video? What is your favourite Indie Rock music video? Why is this your favourite? What do you think the main themes of my song are? If you were to create a music video for this song, what would you include? Enya Youtube Yes Entertaining stories/artist performance The band/artist Fireflies by Owl City It’s entertaining and I feel it fits the song. Unhealthy relationship and mental health A narrative with artist performance and dark themes. Melissa On Youtube or music channels Yes Multiple locations and outfits. Dark clothing and maybe live performance. She Changes The Weather by Swim Deep It’s calming and aesthetically appealing. Love, betrayal, self-worth and wanting to impress. A boy and a girl, a knife, a mirror and fire. Hannah Youtube Yes Multiple angles, engaging story lines and relative story. The artist(s) performing. It’s Time by Imagine Dragons It’s visually engaging. Confidence, mental health and relationship struggles. A narrative with performance and appropriate props. Carrie Music channels and Youtube. Yes Original ideas such as narratives and effects. The use of instruments in performance shots. A Sky Full Of Stars by Coldplay I like the use of one continuous shot throughout. Deception, the struggles of a relationship and depression. Performance shots and a narrative. Freddy Youtube Yes Something original. Students/young people. Radioactive by Imagine Dragons It’s the only Indie Rock music video I know. A boy. A girl singing and a boy. George On the internet Yes Dancing Members of the band. Ink by Coldplay It’s interactive. Fear A relationship. Alex Youtube or music channels Yes A story. A love story of some kind. Magic by Coldplay Because it’s done as a silent movie. Relationship abuse and suicide. Camera following a girl’s story including flash backs.
- 6. < Alex
- 7. What is your age? 17 18
- 8. What is your gender? Female Male
- 9. Do you prefer music videos with narratives or no narrative? Narrative No Narrative Both
- 10. Do you like to see performance in a music video? Yes No
- 11. How do you usually watch music videos? Tv Online Both
- 12. Would you be more likely to watch this music video if it was online? Yes No