The document discusses and analyzes three pop music videos: 1) "Jar of Hearts" by Christina Perri - It has a tragic storyline about heartbreak at age 15 that appeals to teenagers. The representation of men is stereotypical. Technical elements like close-ups emphasize emotions. 2) "Black Magic" by Little Mix - It is set in high school and uses stereotypes about popularity. The representation of girls is negative. Shots signify superiority and CGI depicts magic. 3) "The Heart Wants What It Wants" by Selena Gomez - It has a tragic storyline about heartbreak that appeals to teenagers. The representation of girls as weak is stereotypical. Sh

1. TOP 5 MUSIC
VIDEO
F A R Z I N M O O S A

2. 1. JAR OF HEARTS – CHRISTINA PERRI
The music video Jar of Hearts by Christina Perri is also a pop music video which
shows a range of things which makes it easier for the audience to identify what
type of genre is expected. For example, from certain codes and conventions; the
audience is easily able to identify that the genre is pop. Now since it is a pop
music video, there is bound to be a tragic story or even a sweet storyline with a
happy ending. In this case, the music video has a tragic storyline since the reason
behind the song is that the singer had a heartbroken at the age of 15.

3. AUDIENCE FOR JAR OF HEARTS –
CHRISTINA PERRI
When it comes to the audience that this specific music video appeals
to, I personally believe that it appeals to teenagers since the storyline
is mainly relatable to them. For example, since the lyrics as well as the
storyline show that the singer had been heartbroken, teenagers usually
go through the same things for e.g. Friendship, love, heartbreak and
so much more.

4. REPRESENTATION IN JAR OF HEARTS –
CHRISTINA PERRI
The representation in this music video is rather
stereotypical. This is because, music videos like
these always show the boy breaking the girl’s
heart, its hardly ever the other way around. This
shows boys as negative people compared to
girls, that they’re always the ones doing
something wrong; hardly ever the girls.

5. MECS IN JAR OF HEARTS –
CHRISTINA PERRI
The technical elements also emphasise the point of the song. For example, for
camera work many close ups were used on Christina's face in order to show her
facial expressions and also to show the audience that she is going through pain and
heartbreak.
When it came to editing, CGI was also used to show an actual jar with hearts inside
in order to emphasise the title of the song.
For sound, non-diegetic sound was used during the entire music video since the
storyline shows Christina singing her heart out and expressing her feelings to the
boy who broke her heart.
When it comes to mise en scene, the costumes of both the characters specifically
stand out. For example, Christina is wearing a white dress which symbolises
innocence. While the man is wearing black, which connotes danger. The different
costumes between the two characters emphasises their personality

6. THEORY APPLYING TO JAR OF HEARTS
– CHRISTINA PERRI.
The media theory which can be most relevant to this particular content is
Walter Lippman’s theory-Stereotypes. This is because, the storyline shows
a stereotype of men breaking hearts which therefore shows a
representation of men being bad people in society which is not always the
case.

7. PRODUCTION, DISTRIBUTION AND
EXHIBITION IN JAR OF HEARTS –
CHRISTINA PERRI.
When it came to production, distribution and exhibition; the music video was
produced by Atlantic Records which is known for producing various types of
music videos for famous singers such as Bruno Mars, Cody Simpson and Ed
Sheeran. Now since famous singers have their music videos produced by popular
music record labels, the audience easily knows that either successful or
unsuccessful music videos are expected.
For distribution, the music video was distributed through social networking sites
by the singer herself. For example, on Youtube, Tumblr, Facebook and other
social networking sites. This eventually lead to the news of the music video being
released, spreading through word of mouth; thus resulting in many views on
Youtube.
When it came to exhibition, the music video was released through several

8. 2. BLACK MAGIC – LITTLE MIX
The music video Black Magic by Little Mix is a pop music video which
shows a range of things which makes it easier for the audience to identify
what type of genre is expected. For example, from the codes and
conventions in this specific music video, the audience is easily able to
identify that the genre is pop. Also, since it is a pop music video there are
stereotypes which are expected to be seen. For example, the music video
shows intertextuality between teen films since it is set in a school. There is
a popular but evil girl of the school, and finally there is one handsome
boy at the school that all the girls wish to have.

9. AUDIENCE FOR BLACK MAGIC –
LITTLE MIX
• Now since the genre is pop, I personally believe that
the video appeals to teenagers in particular. This is
because it shows people in that particular age range
attending school. This makes it rather more relatable
to teenagers. Also, the storyline can somewhat relate
to teenagers too

10. REPRESENTATION OF BLACK MAGIC –
LITTLE MIX
• The representation shown is negative too. For example, it shows that
teenage girls don’t always have value in society; the only time they are
noticed is when they are pretty or wearing revealing clothes. An
example of this is shown in the music video, when the handsome boy
notices all four girls once they change their appearances.

11. MECS IN BLACK MAGIC – LITTLE MIX
When it comes to technical elements, a range of mid shots have been used to signify the
superiority between all the characters in the music video. For example, when the evil but
popular girl pushes all the four girls out of the way, this connotes that they have no value; they
will only matter if they are pretty like the popular girls.
When it comes to editing, CGI was used throughout some scenes of the video; this is because
of the title of the song and also because of the storyline. For example, the girls did Black Magic
to become popular at the school and get the attention of not only the handsome boy but also
others at the school.
For sound, diegetic sound was used at the beginning of the music video when the bells rings.
This signifies that school is starting and so is the music video. On the other hand, non-diegetic
sound was used throughout the entire music video because of the song.
When it comes to mise en scene, the four protagonists which are Little Mix of the video are
shown wearing messy but smart clothes which relates to their characters in many ways as they
are shown as nerds. But by the end of the music video, they are all shown wearing casual but
revealing clothing which relates to their new appearances and makes them look rather
confident compared to before.

12. THEORY OF BLACK MAGIC - LITTLE
MIX
• For this particular music video, I personally believe that Laura Mulvey’s
theory-The Male Gaze is relevant because by the end of the video all the
girls are represented as sex symbols through the various types of
camera shots used. It shows a stereotype of all women in society today

13. PRODUCTION, DISTRIBUTION AND
EXHIBITION IN BLACK MAGIC- LITTLE MIX
For production, distribution and exhibition; the music video has been
produced by Synco Limited. It had been distributed by all the girls
themselves through social networking sites, which was beneficial as it lead
to the song becoming number one in the UK. When it came to exhibition,
the music video was released through several formats. For example, CDs,
on iTunes, Vevo, and Youtube along with so many more formats. Due to
their success on X Factor, it brought even more popularity to all of their
songs, since they came out as winners on the show.

14. 3. THE HEART WANTS WHAT IT
WANTS – SELENA GOMEZ
This specific music video also shows a pop genre. As I have mentioned
before, the audience are easily able to identify that the song is a pop song
as the storylines tend to be tragic or even sweet. The storyline of this
music video is rather tragic, not only because of the way it is formed but
also because of the title itself. The audience are easily able to tell what is
coming their way.

15. AUDIENCE FOR HEART WANTS WHAT
IT WANTS – SELENA GOMEZ
• When it comes to the audience, this specific music video appeals to
teenagers. This again is because teenagers go through these types of
things which makes it easily relatable to them and in some cases even
get attached to the singer knowing that she has been through the same
thing they have.

16. REPRESENTATION IN THE HEART WANTS
WHAT IT WANTS – SELENA GOMEZ
The representation is rather stereotypical since it shows Selena Gomez
crying over the boy Justin Bieber who has broken her heart. Now this
shows, a stereotypical representation of all girls since many girls react
negatively when going through heartbreak. It not only shows a stereotype
but it also shows a negative representation since the music video
emphasises that girls are unable to function after heartbreak; they are
practically seen as weak people in society

17. MECS IN THE HEART WANTS WHAT IT
WANTS – SELENA GOMEZ
When it comes to technical elements, for camera a variety of close ups and mid shots were
used in order to show Selena’s facial expressions and emphasise more of her feelings.
For editing, slow paced editing was used when Selena is shown crying and upset. On the
other hand, fast paced editing was used when her and her boyfriend’s wonderful memories
are shown to symbolise the fun and energetic times they shared together.
When it comes to sound, diegetic sound was used at the beginning of the music video
when she talks about her heartbreak and how she is feeling. The diegetic sound was used in
order to emphasise more of the song, and the reason behind it. Non-diegetic sound was
used throughout the entire music video due to the title of the song ‘The Heart Wants What
It Wants’.
For mise en scene, even though Selena is the main character of the music video; her clothes
somehow relate to the song. For example, her outfit is black which symbolises moody and
bad, exactly like her mood as well as the song since it is a sad song.

18. THEORY OF THE HEART WANTS WHAT
IT WANTS – SELENA GOMEZ.
When it comes to media theories, I personally believe that there were two
media theories which are relevant to this specific content. For example,
Walter Lippman’s theory-Stereotypes, since it shows a stereotype of girls
feeling weak and heart broken after being hurt by the person they love. It
also applies to Laura Mulvey’s theory-The Male Gaze, since the music
video shows certain camera angles of Selena when she is shown wearing
revealing clothing.

19. PRODUCTION, DISTRIBUTION AND
EXHIBITION OF THE HEART WANTS WHAT
IT WANTS – SELENA GOMEZ
When it comes to production, distribution and exhibition of this music video, the music
video was produced by Hollywood Records which is rather famous and very well known
for producing music videos for popular artists; one of them being Selena herself.
Distribution occurred from Selena when she had promoted her song through social
networking sites. For example, on her Youtube channel, Twitter, Facebook and
Instagram.
When it came to exhibition, the music video was released in a variety of formats. For
example, on iTunes, through CDs, on Youtube and Vevo.

20. 4. NATALIE LA ROSE - SOMEBODY
When it comes to the genre of this particular music video, it is RnB. Now RnB is a
genre which many people from different age ranges tend to listen to; therefore there
are various types of codes and conventions which show that specific genre. For
example, most RnB music videos do not have a storyline. This is because it is usually
a outgoing party song and with this specific song it is the case. This song mainly
appeals to teenagers or young adults as those are the people who are usually
outgoing and always partying. This is one of the reasons why certain lyrics are used
since it appeals to a mass audience of a specific age range as it cannot be aimed at
younger children.

21. REPRESENTATION OF SOMEBODY –
NATALIE LA ROSE
The representation shown is rather stereotypical since in
various types of RnB music videos, the women are shown as sex
symbols or the main person who the entire music video is
revolved around. Now since Natalie is the main singer, the
music video is definitely going to revolved around her, but
along with that it shows that she is rather attractive which
draws a lot of attention towards not only the song but also on
her as a singer. Also, not only is she shown as a sex symbol but
her back up dancers are too since they are wearing revealing
clothes to relate more to the title song as well as the genre.

22. MECS OF SOMEBODY – NATALIE LA
ROSE
When it comes to the technical elements, camera is used through a range of mid shots
and close ups in order to show her character as well as her revealing clothing. For
example, when she is dancing around in her revealing outfit; a bunch of close ups are
shown. For example, on her stomach or her face and other parts of her body.
Throughout the music video, I had identified that fast past editing was used throughout
the entire music video since the song itself is rather fast paced which helps emphasise
the entire song and makes it more enjoyable for the audience.
For sound, non-diegetic sound was used throughout the entire music video through the
title song.
When it comes to mise en scene, through costume and props Natalie is shown wearing
short revealing clothing which are light coloured, which tend to emphasise her character
in the music video since it is a happy song. The setting used was also a place where
people are easily able to party. For example, one scene shows a club setting which in
reality is where this specific song is most likely to be played.

23. THEORY OF SOMEBODY – NATALIE LA
ROSE
The best theory which can be applied to this particular content is Waltar
Lippman’s theory-Stereotypes. This is because it shows a stereotype of
women being sex symbols and wearing specific clothing in order to attract
men. Another theory which can be applied to this particular song is Laura
Mulvey’s theory-The Male Gaze. For example, Natalie is dressed in a
specific way in order to attract the attention of men and it makes it easier
to identify this through the various types of camera angles, shots and
dance moves she does.

24. PRODUCTION, DISTRIBUTION AND
EXHIBITION OF SOMEBODY BY NATALIE
LA ROSE
When it comes to production, distribution and exhibition; it had been
produced by Republic Records which is known to produce many popular
artists’ music videos.
In order to distribute the song, Natalie had distributed the song through
social networking sites, which lead to it being a rather popular song.
For the exhibition, the music video was released in various types of
formats. For example, on iTunes, CDs, Youtube and Vevo.

25. 5. SHAGGY MOHOMBI FAYDEE COSTI
– I NEED YOUR LOVE
The genre of this specific music video is pop/dancehall. Dancehall is
genre which many age ranges tend to listen to since the songs hardly
ever contain any explicit content which maybe unsuitable for certain
age groups. Therefore, various types of codes and conventions
represent this specific genre. For example, even though the lyrics tell a
story, the video does not since this specific music video only shows the
artist partying on a boat as well as singing along and enjoying
themselves.

26. AUDIENCE OF I NEED YOUR LOVE -
SHAGGY MOHOMBI FAYDEE COSTI
• When it comes to the audience of this specific music
video, it usually appeals to a range of age ranges
since it does not include explicit content or anything
which could be unsuitable for specific age groups

27. REPRESENTATION OF I NEED YOUR LOVE -
SHAGGY MOHOMBI FAYDEE COSTI
When it comes to the representation of this particular music
video, it is presented rather positively as well as stereotypically.
For example, it is represented positively through the artists
since it shows the singers as happy artists who party all the
time and are bringing happiness to their fans as shown in
specific scenes throughout the music video. For the stereotypes
in the music video, two girls are shown sitting with the two
main artists. This tends to be used a lot in these types of music
videos in order to make the main artist look attractive and
somewhat manly since it makes them look as if they attract a
lot of women and that they are attractive themselves.

28. MECS OF I NEED YOUR LOVE -
SHAGGY MOHOMBI FAYDEE COSTIWhen it comes to the technical elements; the camera work shows various types of shots such as
wide shots as well as mid shots in order to show more of what is going on in the music video.
For example, wide shots were mainly used when the artist was shown performing at their own
concerts, and the audience are enjoying it. On the other hand, the mid shots were shown when
the two main singer were singing the song to the camera which shows their facial expressions.
Their facial expressions symbolise their feelings since the lyrics express their love towards a
specific person they might have written the song for.
When it came to editing, fast paced editing was used throughout the entire music video in order
to emphasise the song since it is a happy, fun and outgoing song. It is a song which is mainly
heard at parties or at clubs. The fast paced editing makes the whole music video rather
enjoyable for the audience.
For sound, non-diegetic sound was used throughout the entire music video through the song
itself.
When it came to mise en scene, costume and props which the main artists were wearing shows
the innocence since the song is a rather happy song. Also, since the setting of the music video is
in Spain the clothes which everyone in the music video is wearing is rather short as well as light
coloured, which matches the theme of the song. The lighting was also bright when it came to
the two main artists singing as it symbolises that they are the main artist and that the music
video is revolved around them since the song is sang by them.

29. THEORY OF I NEED YOUR LOVE - I NEED
YOUR LOVE - SHAGGY MOHOMBI FAYDEE
COSTI
The media theory which applies best to this particular song is Walter
Lippman’s theory-Stereotypes. This is because it shows stereotypes of
women around the men as sex symbols, it is a stereotype in these types of
music videos that women are used as sex symbols in order to make the
men more attractive and manly. This also makes Laura Mulvey’s theory-
The Male Gaze relevant to this particular content

30. PRODUCTION, DISTRIBUTION AND
EXHIBITION OF I NEED YOUR LOVE - SHAGGY
MOHOMBI FAYDEE COSTI
When it comes to the production, distribution and exhibition; the song was
produced by Costi which is a record label.
It was distributed by the artists themselves, through social networking sites
which lead to the music video receiving a lot views as it had spread through
word of mouth.
It was exhibited through various types of formats. For example, on iTunes, on
CDs, on Youtube and Vevo.

31. THE END