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3 Phase Strategy in Digital Commerce

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Nelson Wee (黄俊杰)
Nelson Wee (黄俊杰)

This slide provides a framework in which the digital commerce playing field is being shaped in today's markets - though by no means to be taken in this order of Apps->Social->Commerce.

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3 Phase Strategy in Digital Commerce Apps Outposts Experimentation Social Engage with Conversations Content Marketing Calendar Commerce Consumer Analytics Transmedia opportunities Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee

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3 Phase Strategy in Digital Commerce

  • 1. 3 Phase Strategy in Digital Commerce Apps Outposts Experimentation Social Engage with Conversations Content Marketing Calendar Commerce Consumer Analytics Transmedia opportunities Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee