Submission for SXSW Interactive 2016

1. From Fragmentation
to Automation
Organizing and Acting on Brand Data

2. Organizing Data
• Consolidate your digital identity into a single place
• Use the resulting data to gain new insights and
make better business decisions.

4. Organizing Data
• Visualize data on a macro level to identify
demographics and trends
• See data on a micro level to learn about individual
members of your audience, especially "super fans"

7. Act on Your Data
• Determine relationships between various data
points
• Use insights from those connections to improve
marketing and sales efforts and the overall user
experience

9. Automation Possibilities
• Take full advantage of marketing data using simple
trigger and action based concepts
• Think of creative ways to reach out to individual
fans or groups of fans