The document discusses ways to appeal to a target audience of young, white males for a rock music magazine. It describes including rock music content like interviews with famous artists, using a color scheme of black, white, and red on the cover, and featuring a young, white male on the cover as that aligns with rock music conventions. Sans serif fonts and informal language are used throughout to appeal to the target demographic. The contents page also uses the black, white, yellow color scheme to make information easily readable. A double page spread features another artist interview to draw in readers.