The document discusses the effectiveness of the combination of products created to promote a new R&B single by a artist inspired by Beyoncé. It describes how the main music video, advertising, and packaging all utilize a consistent black, white, and grey color scheme and font to create a cohesive brand identity. The artist in the video and advertising wears similar basic, minimal makeup and clothing to portray the R&B genre. Multiple methods are discussed to widely promote the single, such as billboards, magazines, radio, social media, and YouTube to reach a broad audience. Details of the CD packaging design are provided, which took inspiration from Beyoncé album covers to effectively portray the theme and genre through the artist's

1. Q2. How effective is the combination of your main product and ancillary
texts?

2. • Our colour scheme of black and grey/silver stayed constant throughout our ancillary texts and through our main
product as in our music video she is only seen wearing black, white and grey clothing. This went with our R’n’B genre
and also our theme. The text font also remained the same and suited perfectly.
• The artists clothes in the video is very basic. The layout we chose for the ancillary texts were also quite basic keeping
everything flowing;
Black and
white
patterned
shirt
Black
Boots
Grey
Jacket
Different black and
white pattered top
Black Jeans

3. • The lead Leah is represented as an R’n’b vocalist through her movement and use of hand gestures she does
whilst performing. The video projects star quality and is believable. Many artists I spoke about in my case
studies use movement and hand gestures in their videos.
• Having a chair as a prop in the music video may also add to the theme we were going to, other artists use props
such as chairs/mic stand in their videos
• She is very similar to Beyonce and Ciara who are popular R’n’B singers.

4. • We have thought of a vary of ways to promote the single aside from our magazine advert. Other methods we
will be using billboards where our advert will be posted so it can be viewed by a mass amount of people either
walking or driving past. Our advert has not too much writing and bold text which will capture attention. It also
has the right amount of information letting people know that it is available and you can get it on iTunes. By
putting the album cover on our avert lets people know what they are exactly looking for. We were inspired by
Rihanna’s advert as she also does this. She was our main inspiration when creating our advert as we found hers
very effective and straight to the point with the right amount of imagery to text.

5. • Other ways of promotion will be our artist going to many radio stations and TV interviews to talk
about/promote the single. These will be followed by a live performance to get people interested. TV and Radio
stations have a large audience of most people in the population that our artist can reach and get them excited
about the song. Radio stations with also play the song throughout the day.
• As well as using billboards, we will post the advert on bus stops, music shops and other stores that are in the
public domain. Magazines and newspapers are also a large way we will be promoting and advertising.
• Through these methods we hope to reach a wide audience which will make our advert very effective as it is
been seen by many.

6. • Other technologies use will be twitter which is very popular and used to share messages and
photos with other people, anywhere in the world.
• We will use Instagram as a way of advertising the image to get across to an audience. As it is
very easy to share with a popular page which is shown worldwide.
• We also thought about putting short clips on YouTube 5-10 seconds long of the music video to
intrigue someone to want to see more, hopefully enough for them to purchase our single.
• A final and very popular technology we can use is Facebook. People around the world have
access to it and are on it often. Hopefully we can create a buzz and interest on about our single
for “dangerously in love.”

7. • Choosing the font and colour was another task for us. We wanted something that looked quite similar to what Beyonce has
done in the past but for it not to be identical also;
As you can see, we ended up settling for a
mix of them both, yet still evolving.

8. • I feel as though the advert is very effective;
The artists name is in bold and at the
very top of the advert. As it is well
known and recognisable name it will be
eye-catching and draw the reader in on
what the advert is about due to her
credibility.
As you can see, the black,
silver/grey colour scheme
is followed through all
products.
We included the
song title so people
will instantly know
the song. It is in
bold lettering so
that it visible to see.
Beyoncé and Rihanna both use
minimal text in their advertisement.
We decided to do the same only
leaving the important information that
the single is available and where to
purchase it.
Image is big enough to be seen if posted
in a billboard and very clear. Her face
will become recognisable.
She also has basic and minimal make-up
on, nothing more than red lipstick which
we continued throughout with the basic
make-up
Throughout the main product
she wears a lot of black, white
and grey. This is continued on
our packaging. The constant
styling may also be something
recognisable to the audience.
The image of the CD is something
which we was inspired by Rihanna’s
advert. It shows off the branding
which is her and shows the image of
the CD so people know what it looks
like when buying it.

9. • We chose that image for the advert as we felt in embodied our genre and theme. It almost looks as if she is captured in
movement. In the video and the case studies I analysed the artists tend to use movement, dance and gestures a lot. We
showed this in our own video and though our advert reinforcing the R’n’B genre and feel.
• The colour scheme in the advert is the same as the writing is in silver/grey, the same as on the CD cover and packaging. We
use quite moody tones in that sense however we believe makes it come across as quite sensual as it is a song all about love.
The red lips as make up is seen as a very womanly thing and also the colour red is seen to represent love. We thought about
this whilst doing this photo-shoot and it relates to the song and this is the advert that will be posted for many to see and as
we did not do this in the other packaging or video itself. Even the way she is posing and her top being off of one should can
come across as quite sensual which was what we was trying hard to portray.
• Many conventional magazines include a release date and you can buy it (usually iTunes). This was seen through my research
on digipacks on all that I had analysed.

10. Album disc
Front Cover
Inside image
Back Cover

11. • For the front cover we took great inspiration from the Beyonce “I Am.. Sasha Fierce” album which I analysed in
one of my case studies. We loved the fact that it was it black and white and they way the she was positioned to
the right hand side, leaving space on the left for text. She has minimal make-up and on is basically dressed with
we replicated. Her hands are also involved as she poses with made the image seem more dynamic when looking
at it. We also liked how she was looking head on, straight to camera.