In this power point I talk about many points, that have to do with brand identity such as: What is brand identity? Audience and brand identities My evaluation of the use of brand identity My plans for creating brand identity for my magazine: and so much more.

1. BRAND IDENTITY OF
EXISTING MAGAZINES

2. CONTENT PAGE
 What is brand identity?
 First example of brand identity
 Second example of brand identity
 Pop magazines brand identities
 Pop magazines brand identities- continuation
 Audience and brand identities
 My evaluation of the use of brand identity
 My plans for creating brand identity for my
magazine
 My plans for creating brand identity for my
magazine- images

3. WHAT IS BRAND IDENTITY?
Brand identity is how a business wants
to be perceived by consumers
The some of the components of the
brand are the: name, logo, tone,
tagline, which are created by the
business.
It is done to reflect the values the
company is trying to bring to the
market, to interest their consumers.

4. FIRST EXAMPLE OF: HOW BRAND
IDENTITY IS CREATED
 The same font
I used on the
front cover for
every issue of
the magazine
National
Geographic.
 Every issue has the
same yellow border, on
the front cover, around
the edges of the page.
 This immediately allows
the audience to identify
the magazine and
distinguish it from other
magazines.
 Furthermore the main image of
the front covers all relate to the
geography of our planet.
 Whether it’s a image of a
dolphin or an image of a
human, they all have something
to do with our planet.
 For every issue
a similar lay out
is used, on the
front covers of
the magazine.

5. SECOND EXAMPLE OF: HOW BRAND
IDENTITY IS CREATED
 The colour red, white and black is
used repetitively throughout the
magazine for every issue.
 After the logo, the combination of
the colours is the first identifier of
the magazine.
 For Q magazine, the Q is both
the name and the logo of the
magazine.
 This makes the magazine
stand out from other
magazines. Plus it make it
easy to recognize.
 On the front cover, of the magazine, the main
cover-line is of a different font than the rest of the
rest of the text. This slight change will capture the
attention of the magazine’s target audience.

6. POP MAGAZINES BRAND IDENTITIES
 The main colour used in this magazine
are usually pinks, purple, blues and
orange.
 This colours vary repetitively throughout
the issues of the magazine.
 Also this bright colours are used to attract
the attention of consumers, that read pop
music magazines.
 The lay out used is the same
on every front cover.
 At first it seems chaotic like
there is not structure to the
page; but looking at other
front cover you start to notice
a distinct structure on the
front covers.
 To separate it’s self from other
magazines, like Q magazine,
We Love Pop magazine uses
a log as well.
 The only different is that We
Love Pop put’s it’s full name in
the logo, whilst Q is both the
name and the logo of the
magazine.

7. POP MAGAZINES BRAND IDENTITIES-
CONTINUATION  The font used on the front
cover of the magazine is the
same, but the sizes of the
font vary depending on how
important the message is.
 For example the main
cover-line has the same font
as the other writing, but the
size of the letters are a lot
bigger.
 Puffs and tag lines are
used to catch the
readers attention, and
make the magazine
seem more interesting.
 This makes consumers
want to purchase the
magazine.

8. AUDIENCE AND BRAND IDENTITIES
 The identity of a magazine is
influence by the target
audience of the magazine.
 For example: if your target
audience it teens between
the ages of 13 and 16 ,then
your magazine will look a lot
different from a magazine
targeted at much older
audience.
 The target audience of an
already established magazine,
expects it to look a certain way
because that’s their established
identity. On the other had a new
magazine can decide what its
style and identity is.
 Once a magazine has chosen or
identified it’s target audience, it
can tailor it’s identity to suit the
majority of the audience’s
preferences.
 This assures that that magazine
will be liked and the target
audience will buy the magazine.

9. MY EVALUATION OF THE USE OF
BRAND IDENTITY
 Companies use brand identity to make sure that, their
audience can easily identify their magazine without
having to look for it.
 Brand identity also makes the magazine different and
unique.
 Components like: the name, logo, tone, tagline are created by
the business, allowing the magazine to stand out from the
other magazines.
 Having a magazine that is different could attract more
fans of the pop music genre
 Today consumers like products that look different and are
not copies of existing product.
 How Do Magazines Create the identity of their brand?

10. MY PLANS FOR CREATING BRAND
IDENTITY FOR MY MAGAZINE
 For my magazine I plant to have a logo. like Q magazine,
only that my logo will look completely different from their logo.
 Also I plan to make my magazine colourful and eye catching,
but also professional looking.
 Kind of like what Billboard magazine has does. I will be doing
this to attract pop music fans that are part of the late teen
early adult age bracket.
 Another thing I could do is have of the logo of my magazine
on a corner of every page.
 Kind of like what National Geographic does. The only
difference is that: they use word, instead of a logo, and it is
written at the bottom of the page.

11. MY PLANS FOR CREATING BRAND IDENTITY
FOR MY MAGAZINE- IMAGES