This document discusses the financing, distribution, and access of magazines. It states that magazines are primarily financed through print and digital advertising, as well as subscriptions, sales, sponsorships, events, and new media. Distribution has traditionally involved distributors getting magazines into stores, but digital distribution now allows direct online access. Audiences can now access magazines through apps, mail subscriptions, local stores, and magazine websites, which allow convenient on-demand access.

1. FINANCING,
DISTRIBUTION AND
EXCHANGE
Industrial Context

2. Financing
Generally the primary source of funding for magazine publishing is both print and digital
advertising. However, magazines can also be financed through:
 Print subscriptions
 Online subscriptions
 Circulation (sales)
 Sponsorships and SponsoredContent
 Events and Conferences
 Video, Podcasts and new media

3. Distribution and Exchange
■ Magazine distribution is how the magazine product gets delivered to the reader
■ Traditionally, distributors got magazines into stores and got customers to buy the
product through promotion of the magazine
■ However, over the years this has changed because of the development of the internet
which has bought new ways for people to consume magazines
■ These days, people spend more time online, and spend less money on physical copies
of magazines.Also, resources have mainly been focused on top-selling magazines
such asVogue
■ Digital distribution has allowed magazines companies to distribute magazines directly
online

4. How audiences access them
In order for consumers to receive their magazines, magazine corporations allow audiences to
access them in a number of ways in which include:
 Magazine Apps
Distributing digital magazines have proven to be a popular method for contemporary readers.
Due to the convenience of mobile apps for consuming information on the go, this would make
it a better choice for distribution digital magazines. It would also ensure quick distribution.As
well as this it would help to target the right demographic as it is instantly available and would
help to grow the magazine’s network. Magazine apps also allow publishers to display cleaner
layouts, easily navigable pages, and leverage tons of interactive multiple features like
enhanced interactivity, high quality multimedia, share buttons to social platforms, in-app or
external linking and other device specific characteristics.The designed magazine apps can be
successfully distributed to the desired marketplaces such asApple’s App Store, Google Play
Store and Amazon Kindle Store. Once installed, the publish can successively publish issues and
send notifications to alert the customers of new issues.

5. How audiences access them
 Mail
Subscribing to print magazine allows for customers to access magazines from the comfort
of their homes as they would generally be posted to them.This allows readers to access
the magazine whenever a new issue is released. However, this tends to be less convenient
as accessing magazines online would allow them to get immediate access rather than
having to wait for copies to arrive at their homes.
 Local stores, supermarkets and news agents
Readers can also access magazines through their local stores where they would sell hard
copies of the magazine for an affordable price.

6. How audiences access them
 Websites
Creating a complete website for the magazine helps long-term benefits gaining popularity
in the magazine market. In addition, to increasing website traffic, this process has better
readability, broader consumer base, enhanced user-experience, share-ability, and no
storage limitations.This is beneficial for both publishers and readers as the magazine
issues or articles can be easily uploaded, updated and read by the readers. Audiences have
the freedom to access the magazines as and when desired using various browsers on
phone or desktops. It also allows a better communication flow between the publisher and
user in terms of comments and feedback as well as scaling the features of the magazine
by adding links to social media platforms.