Audencia- “MANAGING ORGANIZATION IN INTERNATIONAL ENVIRONMENT” & “STUDY TRIP TO BRUSSELS”
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The document summarizes Riya Aseef's study trip to Brussels as part of their international management course at Audencia Business School in France. Audencia is a top 10 business school in France that was founded in 1900 and offers programs from bachelor to doctoral levels. As part of the coursework, students learned about the challenges of managing organizations internationally and factors like cultural differences, macro and micro environments, and company culture that multinational companies face when expanding into new markets. The study trip to Brussels allowed for applying these classroom learnings and gaining insights into working in diverse teams and dealing with cultural issues sensitively.
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Strategic positioning
The document discusses the strategic positioning of several major companies in different industries. P&G creates customized packaging sizes for different countries. Intel uses standardized global marketing since its computer chips have the same specifications worldwide, prioritizing cost reduction over local responsiveness. Apple also follows a standardized approach and is considered a premium brand with less need for local responsiveness. IKEA faces pressure to reduce costs while still offering customized products. Coca-Cola and McDonalds must localize to appeal to different geographic markets and tastes, prioritizing high local responsiveness over cost reduction.
Spices- Germany
Germany has some cultural and geographic distances from India when it comes to spices. Germans speak a different language, have a different Christian religion and culture that prioritizes structure, privacy and punctuality. Their cuisine also heavily focuses on beer and meat. Germany also has no colonial legacy with India and lacks a common border, with its physical remoteness exacerbated by differences in climate and its size of 348,900 square kilometers. However, Germany has a large economy and follows EU legislation regarding spices and herbs, with its spice trade dominated by small and medium-sized players working through trading companies under its civil law system.
Indian rupee - HOW IS INDIAN RUPEE VALUED
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HOW IS THE EXCHANGE RATE FOR RUPEE CALCULATED
CHANGES IN THE EXCHANGE RATE SYSTEM IN INDIA
Ikea - Furniture Retailer To The World
Q1: What was the source of IKEA’s Competetive advantage at that time?
Q.2 IKEA’s expansion into Europe
Q.3 IKEA’s strategy prior to its missteps in North America.
Q4. IKEA’s strategy towards its suppliers
FMCG- DAIRY PRODUCTS
1. Current Size of Dairy Industry - Locally
World population and per capita consumption of dairy products, 2005, 2008–2016
IMPORTANCE OF DAIRY INDUSTRY TO THE INDIAN ECONOMY
Government to strengthen dairy industry to improve farmer income
FOREIGN DIRECT INVESTMENT
Highest 5 destinations of FDI
Highest 5 Sources of FDI
Changing Trend in World FDI
India's FDI trend in last 10 years
MAKING THE APPLE iPHONE - case
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Benefits to Apple Outsourcing
Benefits from Apple Decision outsource and potential Losers
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Gross Domestic Product(GDP) of sweden
GDP Per Capita
GNP for Sweden
Human Development Index (HDI)
Happiness Index
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Pittsburgh, Pennsylvania- 1869
Best selling brand of ketchup.
From 1906 it was produced without preservatives.
In 1907, Heinz started producing 13 million bottles of ketchup per year, exporting ketchup all over the world.
Heinz manufactures all of its American tomato ketchup at two plants: one in Fremont, Ohio, and another in Muscatine, Iowa.
Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic.
LABORATORY TEST MARKET RESEARCH DESIGN
SOLUTIONS TO THE CASE
SELECTED FINDINGS FROM THE LTM STUDY
Swatch - SWATCH INTERNET TIME
THE SWATCH GROUP
CONTROLLED CHAOS
CULTURE of Swatch
THE BIRTH OF SWATCH
HAYEK’S DIAGNOSIS
MANAGING THE BRAND
BEYOND WATCHES
SWATCH INTERNET TIME
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REPUBLIK INDONESIA
facts about Indonesia
POLITICS OF INDONESIA
GOVERNMENT OF INDONESIA
CLOTHING AND RELIGION
BUSINESS CULTURE
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Blockchain- describing in brief
Bitcoin-the underlying technology behind the success of cryptocurrencies is termed as Blockchain.
Creating cryptocurrencies is one of the applications of Blockchain technology. Similarly there are other applications of blockchain as well.
blockchain is literally just a chain of blocks
digital information (the “block”) stored in a public database (the “chain”).
Blocks” on the blockchain are made up of digital pieces of information.
• Blocks store information about transactions like the date, time,
• Blocks store information about who is participating in transactions(Instead of using your actual name, your purchase is recorded without any identifying information using a unique “digital signature,” sort of like a username.)
• Blocks store information that distinguishes them from other blocks.
Once an information is stored on a blockchain, it is extremely difficult to change or alter it. Each transaction on a blockchain is secured with a digital signature that proves its authenticity. Due to the use of encryption and digital signatures, the data stored on the blockchain is tamper-proof and cannot be changed.
Shawshank redemption- movie review
MAIN CHARACTERS
AWARDS AND RECOGNITIONS
SYNOPSIS AS A JOURNEY MAP
LEADERSHIP QUALITIES
ANDY DUFRESNE
EMOTIONAL INTELLIGENCE
FRAMEWORK OF LEADERSHIP
WARDEN NORTON
CAPTAIN HADLEY
ELLIS BOYD
Let my people go surfing-Yvon Chouinard - A book review
OVERVIEW OF THE BOOK
PRODUCT DESIGN PHILOSOPHY
PRODUCTION PHILOSOPHY
DISTRIBUTION PHILOSOPHY
MARKETING PHILOSOPHY
FINANCIAL PHILOSOPHY
HR PHILOSOPHY / CULTURE
MANAGEMENT PHILOSOPHY
Infosys - BRAND RESONANCE PYRAMID
MESSAGING HIERARCHY
BRAND RESONANCE PYRAMID : Brand Resonance Pyramid (Philip Kotler Summary) ... Establishing the totality of brand meaning in the minds of customers by strategically linking a host of tangible and intangible brand associations.
Big data - Characteristics, types and Application
CHARACTERISTICS of Big Data
BENEFITS OF BIG DATA
STORING BIG DATA
PROCESSING BIG DATA
WHY BIG DATA
Big Data
Architecture
TOOLS USED IN BIG DATA ANALYSIS
data processing
DISTRIBUTED STORAGE
TYPES OF TOOLS USED IN BIG DATA
APPLICATION OF BIG DATA
Starbucks - crm - customer relationship management
Starbucks owns nearly one-third of America’s coffee bars.
Almost all of Starbucks’ locations in North America are company-owned stores located in high-traffic, high-visibility settings such as retail centres, office buildings, and university campuses.
He also sold products through non-company-operated retail stores such as hotels, airlines, and restaurants.
Starbucks formed joint ventures to distribute a bottled Frappuccino thru Pepsi-Cola and an ice cream thru Dreyer’s Grand Ice Cream
The Cola Conundrum
Coca-Cola was introduced in India in 1993 after liberalization and has since captured 66% of the market share. It employs 6000 people directly and 125,000 indirectly. In 2003 and 2006, an NGO found Coca-Cola and Pepsi products to contain pesticide levels above the legal limit, while the companies denied the claims and said other foods also contained pesticides. The controversy led to a 20-21% drop in cola sales in India and ongoing debate around the companies' practices.
Edith - product development -advertisement
BONE CONDUCTION HEADPHONES:
• Bone conduction technology delivers music through your cheekbones, ensuring ears remain completely open to hear ambient sounds.
• Although the sound quality and output is not an immersive experience, you can’t expect it to be as they don’t use earbuds. The speakers are inside the arms of the glasses, which sit on top of your ears. So while the sound isn’t amazing in quality, they do provide good sounding music while at the same time allowing you to hear your surroundings. Listening to music while running can be a safety concern for many runners
• Design ensures maximum situational awareness and comfort during long-term wear.
Ttk prestige
Market Share: Prestige is India’s brand leader in the kitchenware and appliances categories and commands a ~37% market share in pressure cooker category, 31% market share in the cookware category and ~10% market share in the appliances category.
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