Social diversity, Inclusion, and International Policy at ESCP Europe Business School - Sorbonne Arts et Metiers University

1. Social diversity,
Inclusion, and
International Policy
at ESCP Europe
Professor Andreas Kaplan
Dean for Academic Affairs
ESCP Europe Business School
Sorbonne Arts et Métiers University
Fulbright Foundation
Fall 2016

2. • ESCP Europe: The European cross‐
border multi‐campus business school
• ESCP Europe: Social diversity and
inclusion as richness and value added
• ESCP Europe: Cross‐cultural and
international at the heart of its mission
Agenda
2Andreas Kaplan – Dean for Academic Affairs

3. ESCP Europe: The European cross‐border multi‐campus business school

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About ESCP Europe,
the World‘s First Business School (est. 1819)
• ESCP Europe – The World’s First Business School (established in 1819)
• 6 ESCP Europe campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw
• Cross-campus programmes with coordinated curricula
• More than 100 academic alliances in Europe and the World
• Triple accredited: EQUIS, AMBA, AACSB
• 5,000 students in degree programmes representing 100 different nationalities
• 5,000 high-level participants in customized trainings and executive education
• More than 140 research-active professors representing over 20 nationalities
• 45,000 alumni representing over 200 nationalities in over 150 countries worldwide
Andreas Kaplan – Dean for Academic Affairs

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European cross-border multi-campus
business school – the concept
ESCP Europe
European
cross-border
multi-campus
business school
In contrast to
campuses outside of
Europe, close distance
allows for efficiently
working together
across campuses
on all levels
In contrast to
partnerships with other
business schools, own
campuses allow for
better coordination
and control of
academic excellence
• Complete integration of 6 campuses with
adaptations for local contexts:
One school with six doors
• Relative closeness permits working in cross-
campus teams while on top experiencing
different cultures, learning language, etc.
Andreas Kaplan – Dean for Academic Affairs

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Brand storytelling is vital:
Europe appears difficult to grasp
What’s the advantage
of studying at a
European business
school?
Focus on humanistic
values, understanding
of cultures, tradition,
more transversal
approach, …
Europe embraces a
maximum cultural diversity
at minimal geographical distance
ESCP Europe is/educates experts in European,
cross-cultural management in Europe and beyond
???
?
Andreas Kaplan – Dean for Academic Affairs

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Defining European Management,
notion behind the concept
Kaplan, Andreas M. (2014) European management and European business schools:
Insights from the history of business schools, European Management Journal, 32(4), 529-534.
Societal management takes
into account society’s overall
welfare in addition to mere
profitability considerations
European
management is a
cross-cultural, societal
management approach
based on interdisciplinary principles
Interdisciplinarity creates s.th. new
by crossing boundaries and
combining the knowledge
encompassed in different domains
Cross-cultural management aims to understand how culture affects
management practice, to identify cross-cultural similarities
and differences in management practices
Andreas Kaplan – Dean for Academic Affairs

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The concept “cross-border multi-campus”
represented by the School‘s product portfolio
Andreas Kaplan – Dean for Academic Affairs
Students in our degree programmes all spend time
in at least two different countries during their studies at ESCP Europe
General management programmes
• Bachelor in Management: 3 years – 3 countries
• Master in Management: 2 years – 2 to 4 countries
• Full‐time MBA: 1 year – 2 countries
• Executive MBA: 1.5 years – 2+ countries
• PhD/Doctorate: 3 years
Specialist management programmes
• > 20 Specialist Masters: 1 year – 2 countries
• > 10 Exec. Specialist Masters: 1.5 years – 2+ countries
Executive Education
• Open programmes
• Custom programmes

9. ESCP Europe: Social diversity and inclusion as richness and value added

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Social diversity and inclusion as richness
and important value added
At ESCP Europe, we see social diversity not only as an opportunity for
students coming from weaker social backgrounds but also as one available to
all the other students; social diversity as value source/richness to the School.
Andreas Kaplan – Dean for Academic Affairs
Societal considerations are a
defining element in European
management and therefore in
ESCP Europe’s global strategy.
Diversity (social, cultural,
academic backgrounds, etc.) leads
to more innovation, creativity,
flexibility, and adaptability.

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Example 1: Talent Spring Programme
(Specific track to enter the School‘s flagship)
Andreas Kaplan – Dean for Academic Affairs
Talent Spring offers a second chance to young people whose academic
career, slowed by an unfavorable environment, did not provide them access
to a leading business school, although they show high potential.
Three day assessment center
• Simulation exercises to identify the candidate’s leadership and teamwork capacities
• Individual interviews to test the candidate’s communication and reflexivity skills
• Computer‐based examinations to measure data analysis / decision making potential
• English tests during the simulations and / or interviews
• All candidates receive a detailed feedback at the end of their assessment

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Example 2: Wintegreat (Initiative led by an
ESCP Europe student society)
Andreas Kaplan – Dean for Academic Affairs
1985
2015
30
years
Wintegreat offers semi-annual programmes
for refugees (French language courses;
Courses on French culture; Help with French
administration; Etc.) with the aim of
highlighting the talents and enhancing their
skills for a successful and dignified integration
without any downgrading
Wintegreat is a student-led initiative founded
at ESCP Europe in 2015 inspired, sponsored,
and encouraged by Alexandre Lederman
(also alumnus of ESCP Europe) who thirty
years ago in 1985 co-created the Restos du
Coeur (well-known French charity distributing
food packages and hot meals to the needy)
while studying at ESCP Europe.

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ESCP Europe – an ecosystem of societal
activities, inclusion, and equal opportunities
Scholarships
Andreas Kaplan – Dean for Academic Affairs
Specific programmes
Student Societies
Associate Dean for
Social Diversity
and Inclusion

14. ESCP Europe: Cross‐cultural and international at the heart of its mission

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Cross-cultural and international are
inherently part of ESCP Europe‘s mission
ESCP Europe‘s Mission Statement:
ESCP Europe connects and shapes the business world by advancing cross‐
cultural management knowledge and practice.
Teaching management from an interdisciplinary perspective at the highest
level of academic excellence, we develop culturally intelligent, multilingual
leaders, who are open‐minded, adaptable and responsible.
As managers and entrepreneurs, ESCP Europe's graduates are equipped to
lead and inspire in a globalised world.
Andreas Kaplan – Dean for Academic Affairs
ESCP Europe‘s mission statements (Assurance of Learning – AOL)
• M1: Transmit knowledge and practice, specifically in cross‐cultural management
• M2: Develop culturally intelligent and multilingual managers and entrepreneurs
• M3: Produce and advance research and knowledge, in particular in cross‐cultural management
• M4: Form adaptable, open‐minded leaders encouraging all types of diversity and talents
• M5: Foster European humanistic values leading to responsible business leaders
• M6: Provide high quality multicultural experiences to any of the School’s students/ participants

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All of our students study at a minimum two
different campuses during their programme
Andreas Kaplan – Dean for Academic Affairs
French Grade de Master
German Master of Science
• Senate for Education, Science and Research Berlin
UK European MSc in Management
• Cooperation with the City University London
Spanish Master en Administración y Dirección de Empresas
• Cooperation with the Carlos III University of Madrid
Italian Laurea Magistrale
• Cooperation with the University of Torino, Faculty of Economics
Polish degree
• Cooperation with Kozminski University
• French Ministry of Higher Education and Research

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Next to our campuses, students also have
the option to study at our partner universities
Andreas Kaplan – Dean for Academic Affairs
• Argentina: Universidad de San Andrés (MSc Finance / Marketing / Organization)
• China: Chinese University of Hong Kong (MSc Business Analytics, Finance, IT, Marketing) |
Shanghai Jiao Tong University (SJTU) (Master International business) | Tongji University
Shanghai (MSc Enterprise management, Technology economics)
• France: CentraleSupélec (Engineering) | ENSAE (Engineering – Economics/Statistics) |
PrépENA Sorbonne (Public administration)
• India: Indian Institute of Management Kozhikode (IIMK) (MBA) | Indian Institute of
Management Calcutta (IIMC) (MBA) | Management Development Institute (MDI)
(MBA), Gurgaon |Indian Institute of Management Lucknow (IIML) (MBA)
• Italy: Politecnico di Torino (Engineering) | Università Ca'Foscari di Venezia (Laurea Mag.);
• Japan: Waseda University (MBA)
• Poland: Cracow University of Economics (Intern. bus) |Poznan University of Economics (PUE)
• Portugal: Universidade Catolica Portuguesa (MSc in Management)
• Russia: Higher School of Economics (HSE) Moscow (Master in Economics and Finance)
• Taiwan: National Chengchi University (MBA)
• UK: Aston Business School (MSc Intern. Business, HRM, Acc. & Finance, etc.)
• USA: Cornell University (MBA) | MIT (MSc Finance, Management) | University of South
Carolina (Master in International Business) | University of Texas at Austin (Master in
Accounting)
• Vietnam: Centre Franco-Vietnamien de formation à la Gestion – CFVG (MBA)
Double degree partner universities
Many more partner universities available for exchange programmes

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A final video about ESCP Europe:
European Identity, Global Perspective
Andreas M. Kaplan – Dean for Academic Affairs