The document discusses the history and philosophy of Patagonia Inc., founded by Yvon Chouinard in the late 1950s, highlighting its environmental commitments and innovative business strategies. It emphasizes the company's flextime policy, encouraging employees to engage in outdoor activities and social causes, while detailing its design, production, marketing, and financial philosophies. Patagonia prioritizes quality and authenticity over profit, fostering a culture aligned with environmental values and employee well-being.

1. LET MY PEOPLE
GO SURFING

2. HISTORY AND INTRODUCTION
Yvon Chouinard born on November 9, 1938
Started business – Pantagonia Inc. in the late 1950s
In 1964, produced his first mail-order catalog
Post 1972, Business grew rapidly
In the late 1980s, retirement of Chouinard
In 2001, Patagonia instituted an Earth Tax
https://www.youtube.com/watch?v=FR70SQKSM5U

3. OVERVIEW OF THE BOOK
“There's no difference between a pessimist who says, 'It's all over, don't bother trying to do anything, forget about voting, it
won't make a difference,' and an optimist who says,
'Relax, everything is going to turn out fine.' Either way the results are the same. Nothing gets done.”
"Let My People Go Surfing" is the name of Patagonia's flextime policy. They encourage their employees to get out there and
climb a mountain, surf when the waves are there, volunteer for environmental causes and protest where necessary.
Product Design Philosophy
Production Philosophy
Distribution Philosophy
Marketing Philosophy
Financial Philosophy
Human Resource Philosophy
Management Philosophy
Environmental Philosophy

4. PRODUCT DESIGN PHILOSOPHY
• Is it functional?
• Is it multifunctional?
• Is it Durable?
• Repairability
• Does it fit the customer?
• Is it as simple as possible?
• Is it easy to care for or clean? Is it authentic? Is it beautiful? Does it cause any unnecessary harm?

5. PRODUCTION PHILOSOPHY
Involve the
designer with the
producer upfront
Develop long-
term relationships
with suppliers and
contractors
Weigh quality
first, against on-
time delivery and
low cost
Measure twice,
cut once

6. DISTRIBUTION PHILOSOPHY
Lower rate leads
to too many
unhappy
customers
Higher rate
means high
inventories and
inefficient
inventory control
Philosophy of
architecture

7. MARKETING PHILOSOPHY
Image evolved from Patagonia’s culture: authentic, hard-core,
quality products
Websites and catalogues for customer’s attention,
Inspire and educate rather than promote.
Brand advertising is done only as a last resort

8. FINANCIAL PHILOSOPHY
Making a profit is not the goal,
because profits happen when you
do everything else right. Profit to be a vote of confidence.
A sale to a loyal customer is worth
6-8 times more to our bottom-line
than a sale to another customer.
Quality, not price, has the highest
correlation with business success

9. HR PHILOSOPHY / CULTURE
Patagonia employees be consumers as well.
Employees are committed to the same values as their employer.
Hire through informal recommendations
Let my people go surfing flexitime policy – “because waves don’t
always appear at 2pm Saturday.”

10. MANAGEMENT PHILOSOPHY
Best Communication Practices
and to avoid bureaucracy.
Attaining spiritual & personal
growth
Stress yourself in order to
grow.

11. READERS’ INFERENCES

12. RAHUL KUMAR GUPTA
RIYA ASEEF
PRATEEK SABHARWAL
PATLOLA DINESH REDDY
THANK YOU