The document discusses the strategic positioning of several major companies in different industries. P&G creates customized packaging sizes for different countries. Intel uses standardized global marketing since its computer chips have the same specifications worldwide, prioritizing cost reduction over local responsiveness. Apple also follows a standardized approach and is considered a premium brand with less need for local responsiveness. IKEA faces pressure to reduce costs while still offering customized products. Coca-Cola and McDonalds must localize to appeal to different geographic markets and tastes, prioritizing high local responsiveness over cost reduction.

1. STRATEGIC POSITIONING
ROBIN SHAJI (K06073)
RIYA ASEEF ( K06071)
AKSHAY ANIL (K06007)
NIKHIL JOHN ABRAHAM( K06063)

2. STRATEGY QUADRANTS

3. P&G
Creating packaging sizes that suit the country.

4. Intel
 Uses a standard marketing internationally as it produces
chips with the same specifications globally. It has a high
cost reduction and low pressure for local responsiveness.

5. Apple
 There isn’t much pressure for local
responsiveness mainly because apple has
been following a standardized approach
throughout the life of the brand.
 It’s a premium product.

6. IKEA
 Being a company that is already
known for low cost production and
high customization.
 They face high pressure to reduce
the cost of production from their
existing cost.

7. COCA COLA
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Being a brand in the food industry the
strategy they adopt is being local since
they need high local responsiveness and
low cost reduction.

8. Mc Donalds
Being a brand in the fast food industry, it
is essential for them to appeal to the
taste buds of the people in different
geographic locations. Therefore they
have to follow localization.

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