The document outlines the features and marketing strategy for a hands-free product called e.d.i.t.h, which utilizes bone conduction technology for audio delivery while maintaining environmental awareness. The target demographic includes tech-savvy individuals and Marvel fans aged 25-45 with a focus on lifestyle innovators. Promotional activities include product placement with a Spiderman movie, social media campaigns, and events like Marvel Comic Con to enhance visibility and engagement.

1. E.D.I.T.H
A
PRODUCT

2. Because You Could Be The Next
Iron Man
EXPERIENCE
DEFYING
INNOVATION
TOTALLY
HANDSFREE

3. FEATURES:
Bone-
conduction
technology
Playtime of
around 4 hours;
less than an
hour to charge
fully.
Virtual
assistance.
Sweat and
weather-
resistant
Swappable
lenses

4. BONE CONDUCTION
HEADPHONES
Bone conduction technology delivers
music through your cheekbones,
ensuring ears remain completely open
to hear ambient sounds.
Design ensures maximum situational
awareness and comfort during long-
term wear

5. SEGMENTATION
Demographic
Segmentation:
• Based on Age- 25-45
• Based on Income – 70,000<
Psychographic
Segmentation :
• Lifestyle- Innovators , Status ,
Comfort Seekers.
Behavioral Segmentation:
• Non Price Sensitive
• Brand loyal
• Impulsive Buyers

6. TARGETING
Marvel and Comic
Fans
Tech Savvy
Individuals
Hearing Aid Users
Military
Communication
Runners

7. POSITIONING
Premium
Innovative
Luxury
Futuristic
Fewer
options

8. ADVERTISEMENT

9. PROMOTIONAL ACTIVITIES
Product launch with the
next Spiderman movie -
Product Placement
Experience Marketing
(Treasure Hunt game using
EDITH)
Celebrity endorsement ads
using Tom Holland
Special invites through
referrals
Discount code:
ILOVEYOU3000 (10%
off)
Social media contests
Facebook, Instagram and
YouTube ads
Host an event (Marvel
Comic con sponsored by
EDITH)

10. ELEMENTS USED IN THE AD
◦ Relatable
◦ Memorable
◦ Demonstration
◦ Focus on the product
◦ Adding the fun element

11. Convenience New Experience
Its Fun!!!!!
CONSUMERS PERCEPTION

12. USE TREND

13. EDITH!
SAY THANK YOU!
-PROCRASTINATORS-